- Gravity
- Rankings
- Hardware
- Building Materials
- Leader Online
Brand page · Building Materials · United Kingdom
Leader Online: 456k visits a month, 128 active Meta ads, Gravity score 488.
Leader Online — Leader Online is a UK-based home improvement retailer specializing in high-quality doors, flooring, and essential DIY trade products through eCommerce platforms. In September 2026 leaderonline.com drew an estimated 456k visits, down 9% on the month before. It ranks #8 of 1,674 Building Materials brands in United Kingdom and holds a 4.2 Trustpilot rating over 38,257 reviews.
Updated Traffic Sept 2026Meta ads 8 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Building Materials brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Leader Online is a UK-based home improvement retailer specializing in high-quality doors, flooring, and essential DIY trade products through eCommerce platforms.
01 · Traffic
How much traffic Leader Online gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Leader Online drew an estimated 456k visits in September 2026, down 9% on the month before and down 6% over three months.
- Worldwide#26,747of 4.5m sites · Top 1%
- In United Kingdom#1,241of 192k sites · Top 1%
- Building Materials, worldwide#108of 90,845 brands · Top 1%
- Building Materials, United Kingdom#8of 1,674 brands · Top 1%
456k
estimated visits in September
1 mo ▼ −9.5%4 mo ▼ −6.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Leader Online.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Leader Online holds 4.2 out of 5 on Trustpilot over 38,257 reviews, 4,985 of them in the last twelve months: 62% of customers give five stars and 22% one star. That volume places Leader Online in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Leader Online scores 4.6 over 29 reviews.
Flooring Store Door Shop Door Supplier Home Improvement Store Do-it-Yourself Shop
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Leader Online sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Leader Online sells on Shopify, 88% of its catalogue in stock. The best seller is Oak Internal Unfinished Farley Door, at £58.95–£72.95, followed by Oak Internal Fully Finished Farley Door and White Internal Moulded Textured Lifestyle Farley Door.
#1Oak Internal Unfinished Farley DoorLeader Online£58.95–£72.95In stock
#2Oak Internal Fully Finished Farley DoorLeader Online£65.95–£96.95In stock
#3White Internal Moulded Textured Lifestyle Farley DoorLeader Online£36.00–£54.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Leader Online in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 33% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$223.68
- Currency
- GBP
04 · Ads
What Leader Online is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Leader Online runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since August 2025 (image, text, video).
Discover new flooring for your homeLeader Online6 Oct 2026image
Discover new flooring for your homeLeader Online5 Oct 2026image
Browse our full collection of wall panellingLeader Online4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Leader Online Limitedverified
Text ad20 Oct 2026Leader Online Limitedverified
Text ad20 Oct 2026Leader Online Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Leader Online.
The creators who tag @leaderonlineuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leaderonlineuk on Instagram, led by The Monochrome Manor (113k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TThe Monochrome Manor@themonomanor · 🇬🇧 GB | Decoration garden diy Creator | 113k | 0.2% | 2 | Tagged @leaderonlineuk |
06 · Competitors according to Gravity
Who Leader Online competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Leader Online among Building Materials brands in United Kingdom. The closest is DeineTuer.de, then Direct Doors, doors.com, Todd Doors, Doors Plus, Bel-pol.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DeineTuer.dedeinetuer.de | |||||||
| Direct Doorsdirectdoors.com | |||||||
| doors.comdoors.com | |||||||
| Todd Doorstodd-doors.co.uk | |||||||
| Doors Plusdoorsplus.com.au | |||||||
| Bel-polbel-pol.pl |
07 · Company
The company behind Leader Online.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Leader Online is a company based in Hartlepool, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in February 1998. It employs about 52 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Hartlepool
- Founded
- 2006, per LinkedIn
- Domain registered
- 11 Feb 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 52 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leaderonline.com · Shopify · GBP
- Catalogue
- 470 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Leader Online
What people ask Google about Leader Online.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Leader Online legit?
According to Gravity by Benchr, Leader Online is a brand based in Hartlepool, United Kingdom: its website has existed since February 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 25,403 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Leader Online reviews: is it worth it?
Customers rate Leader Online 4.2 out of 5 on Trustpilot over 38,257 reviews, 4,985 of them in the last twelve months: 62% give five stars, 22% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Leader Online scores 4.6 over 29 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Leader Online?
Leader Online is a UK-based home improvement retailer specializing in high-quality doors, flooring, and essential DIY trade products through eCommerce platforms. Gravity by Benchr classifies it under Building Materials, with Flooring & Carpet making up 35% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Leader Online cost?
Leader Online's best seller, Oak Internal Unfinished Farley Door, sells from £58.95 to £72.95 on leaderonline.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check leaderonline.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Leader Online promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Leader Online advertises on Facebook and Instagram and on Google, where its offers often run. Check leaderonline.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Leader Online?
Leader Online sells on its own website, leaderonline.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Leader Online?
Gravity by Benchr records a company based in Hartlepool, United Kingdom, founded in 2006 according to LinkedIn, on a domain registered in 1998, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Leader Online doing well?
Not at the moment. Gravity by Benchr estimates about 455,900 visits to leaderonline.com in September 2026, down 9% in a month and down 6% over three months. Leader Online ranks #8 of 1,674 Building Materials brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Leader Online use?
Gravity by Benchr identifies leaderonline.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Leader Online spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Leader Online on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Materials brands in United Kingdom?
Among Building Materials brands in United Kingdom in the Gravity by Benchr index, Leader Online ranks #8 of 1,674 by estimated traffic. Its closest competitors on the same market are DeineTuer.de, Direct Doors, doors.com, Todd Doors and Doors Plus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Leader Online.