Brand page · Toys · United States

LeapFrog Top 5% worldwide Top 5% in United States Top 1% in Toys Top 1% in Toys in United States
leapfrog.com·🇺🇸 United States· Magento·Since 1995

LeapFrog: 225K visits a month, 51 active Meta ads, Gravity score 655.

LeapFrog — LeapFrog is an educational entertainment company that creates learning games, educational toys, and kids tablets to encourage children's curiosity and love of learning throughout their early developmental journey. In September 2026 leapfrog.com drew an estimated 225K visits, down 16% on the month before. It ranks #65 of 9,046 Toys brands in United States and holds a 1.4 Trustpilot rating over 78 reviews.

leapfrog.com@leapfrogofficial 87.3KFacebookLinkedIn 17.8KTrustpilot 1.4Meta Ad Library 51

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
225K
−16% vs. August 2026
Instagram followers
87.3K
1,985 posts · @leapfrogofficial
Trustpilot
1.4
78 reviews · 13 in 12 months
Meta ads
51
active · on Google since 2025
Products
—
Data not available
Rank in United States
#65
of 9,046 in Toys
LinkedIn
17.8K
followers · 489 employees
Earned media value
€7.5k
per month, Instagram

Gravity score

655/ 1000 · 9 of 10 indicators rated
Brand Power675
Momentum515
Performance774

Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

LeapFrog is an educational entertainment company that creates learning games, educational toys, and kids tablets to encourage children's curiosity and love of learning throughout their early developmental journey.

01 · Traffic

How much traffic LeapFrog gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

LeapFrog drew an estimated 225K visits in September 2026, down 16% on the month before and down 18% over three months.

  • Worldwide#47,508of 4.5M sites · Top 5%
  • In United States#15,533of 1.2M sites · Top 5%
  • Toys, worldwide#362of 50,509 brands · Top 1%
  • Toys, United States#65of 9,046 brands · Top 1%
Monthly visitssource Sept 2026

225K

estimated visits in September

1 mo ▼ −15.8%4 mo ▼ −17.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about LeapFrog.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

LeapFrog holds 1.4 out of 5 on Trustpilot over 78 reviews, 13 of them in the last twelve months: 8% of customers give five stars and 87% one star. That volume places LeapFrog in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
1.4TrustScore · 78 reviews · 13 in 12 months
Top 40% review volume
5 ★8%
4 ★1%
3 ★0%
2 ★4%
1 ★87%

Toy Store Children's Toys Store Children's Store Toy and Game Manufacturer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What LeapFrog sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read LeapFrog's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Toys
Toys70%
Games7%
Toys & Games6%

The dominant category places LeapFrog in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about LeapFrog.

The creators who tag @leapfrogofficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @leapfrogofficial on Instagram, led by Ah’Mani & Ah’Mair Chance (30.5K followers, 0.6% engagement).

Influencersaccounts tagging @leapfrogofficial · Instagram
AccountProfileFollowersEngagementTagsRelationship
AAh’Mani & Ah’Mair Chance@littlebabymodel_ · 🇺🇸 USFashion style luxury Creator30.5K0.6%2Tagged @leapfrogofficial
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who LeapFrog competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for LeapFrog among Toys brands in United States. The closest is vtechkids.com, then TibaToes, elc.co.uk, Melissa & Doug, lovevery.com, Fat Brain Toys.

CompetitorsToys · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
vtechkids.comvtechkids.com
TibaToestibatoes.com
elc.co.ukelc.co.uk
Melissa & Dougmelissaanddoug.com
lovevery.comlovevery.com
Fat Brain Toysfatbraintoys.com
Competitors Gravity finds for LeapFrog. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare LeapFrog with vtechkids.com

07 · Company

The company behind LeapFrog.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

LeapFrog is a company based in United States, founded in 1994 according to LinkedIn, on a domain registered in April 1995. It employs about 489 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States
Founded
1994, per LinkedIn
Domain registered
16 Apr 1995
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
489 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
leapfrog.com · Magento
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about LeapFrog

What people ask Google about LeapFrog.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is LeapFrog legit or a scam?

According to Gravity by Benchr, LeapFrog is a brand based in United States: its website has existed since April 1995, it sells on a Magento store, it employs 489 people on LinkedIn, it has 87,306 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

LeapFrog reviews: is it worth it?

Customers rate LeapFrog 1.4 out of 5 on Trustpilot over 78 reviews, 13 of them in the last twelve months: 8% give five stars, 87% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does LeapFrog sell?

LeapFrog is an educational entertainment company that creates learning games, educational toys, and kids tablets to encourage children's curiosity and love of learning throughout their early developmental journey. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.

Is there a LeapFrog discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: LeapFrog advertises on Facebook and Instagram and on Google, where its offers often run. Check leapfrog.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy LeapFrog?

LeapFrog sells on its own website, leapfrog.com, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns LeapFrog?

Gravity by Benchr records a company based in United States, founded in 1994 according to LinkedIn, on a domain registered in 1995, with 489 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is LeapFrog growing?

Not at the moment. Gravity by Benchr estimates about 224,600 visits to leapfrog.com in September 2026, down 16% in a month and down 18% over three months. LeapFrog ranks #65 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does LeapFrog use?

Gravity by Benchr identifies leapfrog.com as a Magento store. It advertises through Meta and on Google since September 2025. Source: Gravity by Benchr platform and advertising records, November 2026.

What is LeapFrog's ad budget?

Gravity by Benchr does not publish a spend figure for LeapFrog on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Toys brands in United States?

Among Toys brands in United States in the Gravity by Benchr index, LeapFrog ranks #65 of 9,046 by estimated traffic. Its closest competitors on the same market are vtechkids.com, TibaToes, elc.co.uk, Melissa & Doug, lovevery.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LeapFrog.