Brand page · Toys · United States
Melissa & Doug: 360K visits a month, 486 active Meta ads, Gravity score 620.
Melissa & Doug — Melissa & Doug is an American toy company that specializes in wooden preschool toys and screen-free play products for children. In September 2026 melissaanddoug.com drew an estimated 360K visits, up 12% on the month before. It ranks #34 of 9,046 Toys brands in United States and holds a 2.5 Trustpilot rating over 41 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 160 peers: Toys brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Melissa & Doug is an American toy company that specializes in wooden preschool toys and screen-free play products for children.
01 · Traffic
How much traffic Melissa & Doug gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Melissa & Doug drew an estimated 360K visits in September 2026, up 12% on the month before and down 9% over three months.
- Worldwide#32,385of 4.5M sites · Top 1%
- In United States#10,509of 1.2M sites · Top 1%
- Toys, worldwide#204of 50,509 brands · Top 1%
- Toys, United States#34of 9,046 brands · Top 1%
360K
estimated visits in September
1 mo ▲ +12.1%4 mo ▼ −9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Melissa & Doug.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Melissa & Doug holds 2.5 out of 5 on Trustpilot over 41 reviews, 12 of them in the last twelve months: 24% of customers give five stars and 61% one star. That volume places Melissa & Doug in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store Toy Store Toy and Game Manufacturer Children's Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Melissa & Doug sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Melissa & Doug sells on Shopify, 84% of its catalogue in stock. The best seller is See & Spell Learning Toy, at US$30.99, followed by Dust! Sweep! Mop! Cleaning Play Set and The Wheels on the Bus Song Puzzle - 6 Pieces.
#1See & Spell Learning ToyMelissa & DougUS$30.99In stock
#2Dust! Sweep! Mop! Cleaning Play SetMelissa & DougUS$34.99In stock
#3The Wheels on the Bus Song Puzzle - 6 PiecesMelissa & DougUS$18.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Melissa & Doug in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 72% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$35.99
- Currency
- USD
04 · Ads
What Melissa & Doug is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Melissa & Doug runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Get a head start on holiday shopping!Melissa & Doug6 Oct 2026video
Get a head start on holiday shopping!Melissa & Doug6 Oct 2026video
#ad As a second-time mom, I’ve learned babies don’t need a million toys… just a few thoughtfully chosen ones that encourage them to exploreMelissa & Doug6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026OMG Outcomes LLCverified
Text ad20 Oct 2026OMG Outcomes LLCverified
Text ad20 Oct 2026OMG Outcomes LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Melissa & Doug.
The creators who tag @melissaanddougtoys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @melissaanddougtoys on Instagram, led by Trending Teachers (15.5K followers, 84.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTrending Teachers@trending_teachers · 🇨🇦 CA | History culture education Creator | 15.5K | 84.2% | 4 | Tagged @melissaanddougtoys |
06 · Competitors according to Gravity
Who Melissa & Doug competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Melissa & Doug among Toys brands in United States. The closest is bloon toys, then Bella Luna Toys, KidKraft, Honeybee Toys, Oskar's Wooden Ark, Coco Village.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bloon toysbloontoys.com | |||||||
| Bella Luna Toysbellalunatoys.com | |||||||
| KidKraftkidkraft.com | |||||||
| Honeybee Toyshoneybeetoys.com.au | |||||||
| Oskar's Wooden Arkoskarswoodenark.com.au | |||||||
| Coco Villagecocovillage.com |
07 · Company
The company behind Melissa & Doug.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Melissa & Doug is a company based in Wilton, United States, founded in 2018 according to LinkedIn, on a domain registered in December 1999. It employs about 10 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Wilton
- Founded
- 2018, per LinkedIn
- Domain registered
- 16 Dec 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- melissaanddoug.com · Shopify · USD
- Catalogue
- 166 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Melissa & Doug
What people ask Google about Melissa & Doug.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Melissa & Doug a legit company?
According to Gravity by Benchr, Melissa & Doug is a brand based in Wilton, United States: its website has existed since December 1999, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 416,760 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Melissa & Doug reviews
Customers rate Melissa & Doug 2.5 out of 5 on Trustpilot over 41 reviews, 12 of them in the last twelve months: 24% give five stars, 61% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Melissa & Doug sell?
Melissa & Doug is an American toy company that specializes in wooden preschool toys and screen-free play products for children. Gravity by Benchr classifies it under Toys, with Art & Drawing Toys making up 11% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Melissa & Doug expensive?
Melissa & Doug's best seller, See & Spell Learning Toy, sells US$30.99 on melissaanddoug.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check melissaanddoug.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Melissa & Doug promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Melissa & Doug advertises on Facebook and Instagram and on Google, where its offers often run. Check melissaanddoug.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Melissa & Doug?
Melissa & Doug sells on its own website, melissaanddoug.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Melissa & Doug?
Gravity by Benchr records a company based in Wilton, United States, founded in 2018 according to LinkedIn, on a domain registered in 1999, with 10 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Melissa & Doug doing well?
Not at the moment. Gravity by Benchr estimates about 360,000 visits to melissaanddoug.com in September 2026, up 12% in a month and down 9% over three months. Melissa & Doug ranks #34 of 9,046 Toys brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Melissa & Doug use?
Gravity by Benchr identifies melissaanddoug.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Melissa & Doug's ad budget?
Gravity by Benchr does not publish a spend figure for Melissa & Doug on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United States?
Among Toys brands in United States in the Gravity by Benchr index, Melissa & Doug ranks #34 of 9,046 by estimated traffic. Its closest competitors on the same market are bloon toys, Bella Luna Toys, KidKraft, Honeybee Toys, Oskar's Wooden Ark. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Melissa & Doug.