Brand page · Toys · Norway
Lekekassen: 308K visits a month, 11 active Meta ads.
Lekekassen — Lekekassen AS is Norway's largest toy store with a wide selection of toys at low prices. The company operates from a 21,000 m2 warehouse in Grimstad and delivers quickly throughout Norway. In September 2026 lekekassen.no drew an estimated 308K visits, up 6% on the month before. It ranks #2 of 56 Toys brands in Norway and holds a 2.9 Trustpilot rating over 196 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 22 Oct 2026Trustpilot Oct 2026
About the store
Lekekassen AS is Norway's largest toy store with a wide selection of toys at low prices. The company operates from a 21,000 m2 warehouse in Grimstad and delivers quickly throughout Norway.
01 · Traffic
How much traffic Lekekassen gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lekekassen drew an estimated 308K visits in September 2026, up 6% on the month before and up 30% over three months.
- Worldwide#36,788of 4.5M sites · Top 1%
- In Norway#157of 15.2K sites · Top 5%
- Toys, worldwide#245of 50,509 brands · Top 1%
- Toys, Norway#2of 56 brands · Top 5%
308K
estimated visits in September
1 mo ▲ +6.4%4 mo ▲ +30.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lekekassen.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lekekassen holds 2.9 out of 5 on Trustpilot over 196 reviews, 38 of them in the last twelve months: 57% of customers give five stars and 23% one star. That volume places Lekekassen in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Children's Toys Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lekekassen sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lekekassen's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Lekekassen in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Lekekassen is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lekekassen runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since November 2022 (image, text, video).
Spar 20% på Mzone AirTrackLekekassen5 Oct 2026video
LEGO Iconic 40709 Vårlig dyrelekeplassLekekassen4 Oct 2026image
Spar 20% på Mzone AirTrackLekekassen2 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lekekassen ASverified
Text ad21 Oct 2026Lekekassen ASverified
Text ad21 Oct 2026Lekekassen ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lekekassen.
The creators who tag @lekekassen.no on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lekekassen.no on Instagram, led by Linn Arnesen (48.6K followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLinn Arnesen@linn.arnesen · 🇳🇴 NO | Tech gadgets innovation Creator | 48.6K | — | 2 | Tagged @lekekassen.no |
06 · Competitors according to Gravity
Who Lekekassen competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lekekassen among Toys brands in Norway. The closest is Extra Leker, then Ringo.no, ToySpace, br.dk, Toys R Us, Lekia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Extra Lekerextra-leker.no | |||||||
| Ringo.noringo.no | |||||||
| ToySpacetoyspace.se | |||||||
| br.dkbr.dk | |||||||
| Toys R Ustoysrus.co.za | |||||||
| Lekialekia.se |
07 · Company
The company behind Lekekassen.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lekekassen is a company based in Norway, founded in 2013 according to LinkedIn, on a domain registered in May 2011. It employs about 32 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
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- Entity country
- 🇳🇴 Norway
- Founded
- 2013, per LinkedIn
- Domain registered
- 18 May 2011
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 32 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lekekassen.no · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lekekassen
What people ask Google about Lekekassen.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lekekassen legit or a scam?
According to Gravity by Benchr, Lekekassen is a brand based in Norway: its website has existed since May 2011, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 32 people on LinkedIn, it has 17,487 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Lekekassen?
Customers rate Lekekassen 2.9 out of 5 on Trustpilot over 196 reviews, 38 of them in the last twelve months: 57% give five stars, 23% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lekekassen?
Lekekassen AS is Norway's largest toy store with a wide selection of toys at low prices. The company operates from a 21,000 m2 warehouse in Grimstad and delivers quickly throughout Norway. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Does Lekekassen have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lekekassen advertises on Facebook and Instagram and on Google, where its offers often run. Check lekekassen.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lekekassen?
Lekekassen sells on its own website, lekekassen.no, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Lekekassen?
Gravity by Benchr records a company based in Norway, founded in 2013 according to LinkedIn, on a domain registered in 2011, with 32 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lekekassen doing well?
Yes. Gravity by Benchr estimates about 307,500 visits to lekekassen.no in September 2026, up 6% in a month and up 30% over three months. Lekekassen ranks #2 of 56 Toys brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lekekassen use?
Gravity by Benchr identifies lekekassen.no as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records.
What is Lekekassen's ad budget?
Gravity by Benchr does not publish a spend figure for Lekekassen on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Norway?
Among Toys brands in Norway in the Gravity by Benchr index, Lekekassen ranks #2 of 56 by estimated traffic. Its closest competitors on the same market are Extra Leker, Ringo.no, ToySpace, br.dk, Toys R Us. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lekekassen.