Brand page · Toys · Norway
Extra Leker: 309k visits a month, 81 active Meta ads.
Extra Leker — Extra Leker is a Norwegian toy retail chain that operates both physical stores and an online store, offering a wide selection of toys for children of all ages. In September 2026 extra-leker.no drew an estimated 309k visits, down 1% on the month before. It ranks #1 of 56 Toys brands in Norway and holds a 1.5 Trustpilot rating over 42 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Extra Leker is a Norwegian toy retail chain that operates both physical stores and an online store, offering a wide selection of toys for children of all ages.
01 · Traffic
How much traffic Extra Leker gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Extra Leker drew an estimated 309k visits in September 2026, down 1% on the month before and down 1% over three months.
- Worldwide#36,618of 4.5m sites · Top 1%
- In Norway#156of 15.2k sites · Top 5%
- Toys, worldwide#244of 50,509 brands · Top 1%
- Toys, Norway#1of 56 brands · Top 5%
309k
estimated visits in September
1 mo ▼ −0.8%4 mo ▼ −1.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Extra Leker.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Extra Leker holds 1.5 out of 5 on Trustpilot over 42 reviews, 12 of them in the last twelve months: 19% of customers give five stars and 67% one star. That volume places Extra Leker in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Events & Entertainment
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Extra Leker sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Extra Leker's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Extra Leker in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Extra Leker is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Extra Leker runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Extra LekerExtra Leker7 Oct 2026image
Extra LekerExtra Leker7 Oct 2026image
🏎️ LEGO F1Extra Leker6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026EXTRA-NETT ASverified
Text ad20 Oct 2026EXTRA-NETT ASverified
Text ad20 Oct 2026EXTRA-NETT ASverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Extra Leker.
The creators who tag @extra_leker on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @extra_leker on Instagram, led by Katrine 🇳🇴 (25.8k followers, 0.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatrine 🇳🇴@katrine_l_hansen · 🇳🇴 NO | Parenting family Creator | 25.8k | 0.4% | 2 | Tagged @extra_leker |
06 · Competitors according to Gravity
Who Extra Leker competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Extra Leker among Toys brands in Norway. The closest is Lekekassen, then ToySpace, br.dk, Toys-Shop.gr, Lekia, Pompo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lekekassenlekekassen.no | |||||||
| ToySpacetoyspace.se | |||||||
| br.dkbr.dk | |||||||
| Toys-Shop.grtoys-shop.gr | |||||||
| Lekialekia.se | |||||||
| Pompopompo.cz |
07 · Company
The company behind Extra Leker.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Extra Leker is a company based in Norway, founded in 1988 according to LinkedIn, on a domain registered in September 2021. It employs about 78 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇴 Norway
- Founded
- 1988, per LinkedIn
- Domain registered
- 24 Sept 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 78 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- extra-leker.no · Magento
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Extra Leker
What people ask Google about Extra Leker.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Extra Leker legit or a scam?
According to Gravity by Benchr, Extra Leker is a brand based in Norway: its website has existed since September 2021, its Trustpilot profile is claimed by the brand, it sells on a Magento store, it employs 78 people on LinkedIn, it has 7,987 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Extra Leker reviews
Customers rate Extra Leker 1.5 out of 5 on Trustpilot over 42 reviews, 12 of them in the last twelve months: 19% give five stars, 67% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Extra Leker known for?
Extra Leker is a Norwegian toy retail chain that operates both physical stores and an online store, offering a wide selection of toys for children of all ages. Gravity by Benchr classifies it under Toys. Source: Gravity by Benchr product classification.
Extra Leker promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Extra Leker advertises on Facebook and Instagram and on Google, where its offers often run. Check extra-leker.no for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Extra Leker?
Extra Leker sells on its own website, extra-leker.no, a Magento store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Extra Leker?
Gravity by Benchr records a company based in Norway, founded in 1988 according to LinkedIn, on a domain registered in 2021, with 78 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Extra Leker doing well?
Not at the moment. Gravity by Benchr estimates about 309,000 visits to extra-leker.no in September 2026, down 1% in a month and down 1% over three months. Extra Leker ranks #1 of 56 Toys brands in Norway in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Extra Leker use?
Gravity by Benchr identifies extra-leker.no as a Magento store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Extra Leker spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Extra Leker on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Norway?
Among Toys brands in Norway in the Gravity by Benchr index, Extra Leker ranks #1 of 56 by estimated traffic. Its closest competitors on the same market are Lekekassen, ToySpace, br.dk, Toys-Shop.gr and Lekia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Extra Leker.