Brand page · Outdoor Recreation · Germany
LEKI: 125k visits a month, 19 active Meta ads.
LEKI — LEKI is a brand focused on speed, control, comfort, and safety in outdoor equipment, providing reliable gear for personal performance and happiness in nature. In September 2026 leki.com drew an estimated 125k visits, up 8% on the month before. It ranks #54 of 1,894 Outdoor Recreation brands in Germany.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 22 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
LEKI is a brand focused on speed, control, comfort, and safety in outdoor equipment, providing reliable gear for personal performance and happiness in nature.
01 · Traffic
How much traffic LEKI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LEKI drew an estimated 125k visits in September 2026, up 8% on the month before and down 1% over three months.
- Worldwide#77,450of 4.5m sites · Top 5%
- In Germany#3,513of 184k sites · Top 5%
- Outdoor Recreation, worldwide#1,279of 101,136 brands · Top 5%
- Outdoor Recreation, Germany#54of 1,894 brands · Top 5%
125k
estimated visits in September
1 mo ▲ +7.9%4 mo ▼ −1.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LEKI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LEKI holds 2.6 out of 5 on Trustpilot over 8 reviews, 3 of them in the last twelve months: 38% of customers give five stars and 50% one star.
Rock Climbing Winter sport Store Outdoor Sports Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LEKI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read LEKI's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places LEKI in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What LEKI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LEKI runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since June 2024 (image, text, video).
WanderstöckeLEKI6 Oct 2026video
WanderstöckeLEKI6 Oct 2026video
WanderstöckeLEKI6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LOWA Beneluxverified
Text ad21 Oct 2026LOWA Beneluxverified
Text ad21 Oct 2026LOWA Beneluxverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LEKI.
The creators who tag @leki.ski.outdoor on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @leki.ski.outdoor on Instagram, led by annaswennlarsson (30.1k followers, 5.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| aannaswennlarsson@annaswennlarsson · 🇸🇪 SE | Pro sports athletes Creator | 30.1k | 5.4% | 12 | Tagged @leki.ski.outdoor |
06 · Competitors according to Gravity
Who LEKI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LEKI among Outdoor Recreation brands in Germany. The closest is Outdoor Shop, then bergfuchs.at, Alpin Loacker, Gossamer Gear, addnature.com, Alpinus Group.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Outdoor Shopoutdoortrends.de | |||||||
| bergfuchs.atbergfuchs.at | |||||||
| Alpin Loackeralpinloacker.com | |||||||
| Gossamer Geargossamergear.com | |||||||
| addnature.comaddnature.com | |||||||
| Alpinus Groupalpinus.eu |
07 · Company
The company behind LEKI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LEKI is a company based in Germany, founded in 1948 according to LinkedIn, on a domain registered in March 1996. It employs about 72 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- 1948, per LinkedIn
- Domain registered
- 9 Mar 1996
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 72 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- leki.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LEKI
What people ask Google about LEKI.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LEKI legit?
According to Gravity by Benchr, LEKI is a brand based in Germany: its website has existed since March 1996, it employs 72 people on LinkedIn, it has 70,903 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does LEKI sell?
LEKI is a brand focused on speed, control, comfort, and safety in outdoor equipment, providing reliable gear for personal performance and happiness in nature. Gravity by Benchr classifies it under Outdoor Recreation. Source: Gravity by Benchr product classification.
LEKI promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LEKI advertises on Facebook and Instagram and on Google, where its offers often run. Check leki.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns LEKI?
Gravity by Benchr records a company based in Germany, founded in 1948 according to LinkedIn, on a domain registered in 1996, with 72 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is LEKI growing?
Not at the moment. Gravity by Benchr estimates about 125,400 visits to leki.com in September 2026, up 8% in a month and down 1% over three months. LEKI ranks #54 of 1,894 Outdoor Recreation brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does LEKI spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LEKI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in Germany?
Among Outdoor Recreation brands in Germany in the Gravity by Benchr index, LEKI ranks #54 of 1,894 by estimated traffic. Its closest competitors on the same market are Outdoor Shop, bergfuchs.at, Alpin Loacker, Gossamer Gear and addnature.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LEKI.