Brand page · Food Items · Netherlands
Lidl: 5.9M visits a month, 65 active Meta ads, Gravity score 440.
Lidl — Lidl Nederland is a discount supermarket chain that offers high-quality products at low prices, with a wide range of both food and non-food items. In September 2026 lidl.nl drew an estimated 5.9M visits, down 25% on the month before. It ranks #1 of 960 Food Items brands in Netherlands and holds a 1.5 Trustpilot rating over 2,703 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 4 peers: Food Items brands in Netherlands with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lidl Nederland is a discount supermarket chain that offers high-quality products at low prices, with a wide range of both food and non-food items.
01 · Traffic
How much traffic Lidl gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lidl drew an estimated 5.9M visits in September 2026, down 25% on the month before and down 30% over three months.
- Worldwide#3,419of 4.5M sites · Top 1%
- In Netherlands#38of 78.6K sites · Top 1%
- Food Items, worldwide#69of 260,714 brands · Top 1%
- Food Items, Netherlands#1of 960 brands · Top 1%
5.9M
estimated visits in September
1 mo ▼ −25.3%4 mo ▼ −30.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lidl.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lidl holds 1.5 out of 5 on Trustpilot over 2,703 reviews, 397 of them in the last twelve months: 16% of customers give five stars and 66% one star. That volume places Lidl in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Supermarket
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lidl sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lidl's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lidl in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lidl is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lidl runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
RVS sauteerpan met koperlaagLidl Nederland7 Oct 2026image
Hij kwam, hij zag, hij trok de hele tas leeg. Hoe ga jij je trouwe viervoeter verwennen deze dierendag?🐶🛍️Lidl Nederland7 Oct 2026video
SILVERCREST Elektrische keuken- en huishoudapparaten | Lidl.nlLidl Nederland7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad19 Oct 2026Lidl Nederland GmbHverified
Video ad19 Oct 2026Lidl Nederland GmbHverified
Video ad19 Oct 2026Lidl Nederland GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lidl.
The creators who tag @lidlnederland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lidlnederland on Instagram, led by Melanie | Afvallen | On a health journey 🩶 (19.8K followers, 4.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelanie | Afvallen | On a health journey 🩶@melsss__ · 🇳🇱 NL | Food cooking nutrition Creator | 19.8K | 4.2% | 7 | Tagged @lidlnederland |
06 · Competitors according to Gravity
Who Lidl competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lidl among Food Items brands in Netherlands. The closest is Lidl, then Lidl, Lidl, Netto Marken-Discount, Kaufland, norma-online.de.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lidllidl-ni.co.uk | |||||||
| Lidllidl.com.cy | |||||||
| Lidllidl-hellas.gr | |||||||
| Netto Marken-Discountnetto-online.de | |||||||
| Kauflandkaufland.ro | |||||||
| norma-online.denorma-online.de |
07 · Company
The company behind Lidl.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lidl is a company based in Netherlands, on a domain registered in August 1998. It employs about 6,938 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇱 Netherlands
- Founded
- Data not available
- Domain registered
- 10 Aug 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 6,938 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lidl.nl
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lidl
What people ask Google about Lidl.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lidl legit or a scam?
According to Gravity by Benchr, Lidl is a brand based in Netherlands: its website has existed since August 1998, its Trustpilot profile is claimed by the brand, it employs 6,938 people on LinkedIn, it has 256,131 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lidl reviews: is it worth it?
Customers rate Lidl 1.5 out of 5 on Trustpilot over 2,703 reviews, 397 of them in the last twelve months: 16% give five stars, 66% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lidl?
Lidl Nederland is a discount supermarket chain that offers high-quality products at low prices, with a wide range of both food and non-food items. Gravity by Benchr classifies it under Food Items. Source: Gravity by Benchr product classification.
Is there a Lidl discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lidl advertises on Facebook and Instagram and on Google, where its offers often run. Check lidl.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lidl?
Gravity by Benchr records a company based in Netherlands, whose domain was registered in 1998, with 6,938 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lidl growing?
Not at the moment. Gravity by Benchr estimates about 5,929,000 visits to lidl.nl in September 2026, down 25% in a month and down 30% over three months. Lidl ranks #1 of 960 Food Items brands in Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lidl's ad budget?
Gravity by Benchr does not publish a spend figure for Lidl on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Netherlands?
Among Food Items brands in Netherlands in the Gravity by Benchr index, Lidl ranks #1 of 960 by estimated traffic. Its closest competitors on the same market are Lidl, Lidl, Lidl, Netto Marken-Discount, Kaufland. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lidl.