Brand page · Clothing · Denmark
LIEWOOD: 89.9k visits a month, 186 active Meta ads, Gravity score 668.
LIEWOOD — LIEWOOD is a Danish children's lifestyle brand designing and producing toys, interior items, accessories, and selected clothing for babies and children with a sustainable mindset. In September 2026 liewood.com drew an estimated 89.9k visits, down 17% on the month before. It ranks #17 of 978 Clothing brands in Denmark and holds a 1.5 Trustpilot rating over 257 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 152 peers: Clothing brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LIEWOOD is a Danish children's lifestyle brand designing and producing toys, interior items, accessories, and selected clothing for babies and children with a sustainable mindset.
01 · Traffic
How much traffic LIEWOOD gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LIEWOOD drew an estimated 89.9k visits in September 2026, down 17% on the month before and up 16% over three months.
- Worldwide#102,645of 4.5m sites · Top 5%
- In Portugal#429of 21.8k sites · Top 5%
- Clothing, worldwide#9,829of 459,295 brands · Top 5%
- Clothing, Portugal#17of 978 brands · Top 5%
89.9k
estimated visits in September
1 mo ▼ −17.2%4 mo ▲ +15.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LIEWOOD.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LIEWOOD holds 1.5 out of 5 on Trustpilot over 257 reviews, 32 of them in the last twelve months: 11% of customers give five stars and 82% one star. That volume places LIEWOOD in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Children's Clothing Store Fashion Accessories Store Baby Clothing Store Decoration and Interior Design Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LIEWOOD sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LIEWOOD sells on Shopify, 90% of its catalogue in stock. The best seller is Blumer sandaler - Peach / Sea shell, at DKK 220.00, followed by Bre Sandaler - Sorbet rose and Dove Badevest - Sea creature / Sandy.
#1Blumer sandaler - Peach / Sea shellLIEWOODDKK 220.00In stock
#2Bre Sandaler - Sorbet roseLIEWOODDKK 210.00In stock
#3Dove Badevest - Sea creature / SandyLIEWOODDKK 410.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LIEWOOD in its comparison group.
- Average rating
- 4.98 / 5
- Rated products
- 38% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$67.43
- Currency
- DKK
04 · Ads
What LIEWOOD is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LIEWOOD runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since May 2022 (image, text, video).
Jusqu’à -50 % dès maintenantLIEWOOD6 Oct 2026video
Nouveautés en ligne — jusqu’à -50%LIEWOOD5 Oct 2026video
Bis zu 50 % — Jetzt shoppenLIEWOOD5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Liewood A/Sverified
Text ad20 Oct 2026Liewood A/Sverified
Text ad20 Oct 2026LIEWOOD A/Sverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LIEWOOD.
The creators who tag @liewood_design on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @liewood_design on Instagram, led by Sofie Ken (34.6k followers, 1.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSofie Ken@kensofie · 🇰🇪 KE | Fashion style luxury Creator | 34.6k | 1.1% | 4 | Tagged @liewood_design |
06 · Competitors according to Gravity
Who LIEWOOD competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LIEWOOD among Clothing brands in Denmark. The closest is Wheat, then marmarcopenhagen.com, Wheat, Wheat, Wheat, That's Mine.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Wheatwheat.no | |||||||
| marmarcopenhagen.commarmarcopenhagen.com | |||||||
| Wheatwheat.dk | |||||||
| Wheatwheat.eu | |||||||
| Wheatwheat.de | |||||||
| That's Minethatsmine.com |
07 · Company
The company behind LIEWOOD.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LIEWOOD is a company based in København Ø, Denmark, founded in 2015 according to LinkedIn, on a domain registered in July 2015. It employs about 92 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · København Ø
- Founded
- 2015, per LinkedIn
- Domain registered
- 14 Jul 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 92 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- liewood.com · Shopify · EUR
- Catalogue
- 123 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LIEWOOD
What people ask Google about LIEWOOD.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LIEWOOD legit?
According to Gravity by Benchr, LIEWOOD is a brand based in København Ø, Denmark: its website has existed since July 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 92 people on LinkedIn, it has 535,204 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about LIEWOOD?
Customers rate LIEWOOD 1.5 out of 5 on Trustpilot over 257 reviews, 32 of them in the last twelve months: 11% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LIEWOOD known for?
LIEWOOD is a Danish children's lifestyle brand designing and producing toys, interior items, accessories, and selected clothing for babies and children with a sustainable mindset. Gravity by Benchr classifies it under Clothing, with Feeding Essentials making up 4% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is LIEWOOD expensive?
LIEWOOD's best seller, Blumer sandaler - Peach / Sea shell, sells DKK 220.00 on liewood.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check liewood.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
LIEWOOD promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: LIEWOOD advertises on Facebook and Instagram and on Google, where its offers often run. Check liewood.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LIEWOOD?
LIEWOOD sells on its own website, liewood.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LIEWOOD?
Gravity by Benchr records a company based in København Ø, Denmark, founded in 2015 according to LinkedIn, on a domain registered in 2015, with 92 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LIEWOOD growing?
Yes. Gravity by Benchr estimates about 89,900 visits to liewood.com in September 2026, down 17% in a month and up 16% over three months. LIEWOOD ranks #17 of 978 Clothing brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LIEWOOD use?
Gravity by Benchr identifies liewood.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LIEWOOD's ad budget?
Gravity by Benchr does not publish a spend figure for LIEWOOD on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Denmark?
Among Clothing brands in Denmark in the Gravity by Benchr index, LIEWOOD ranks #17 of 978 by estimated traffic. Its closest competitors on the same market are Wheat, marmarcopenhagen.com, Wheat, Wheat and Wheat. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LIEWOOD.