Brand page · Outdoor Recreation · United States
Life Straw traffic, ads & competitors 275k visits a month, 117 active Meta ads, Gravity score 560.
Life Straw — LifeStraw is a water filtration and social-impact brand that delivers high-protection, rigorously tested products for home, travel, outdoor adventure, and emergencies. In September 2026 lifestraw.com drew an estimated 275k visits, down 24% on the month before. It ranks #83 of 14,873 Outdoor Recreation brands in the United States and holds a 1.5 Trustpilot rating over 44 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 316 peers: Outdoor Recreation brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LifeStraw is a water filtration and social-impact brand that delivers high-protection, rigorously tested products for home, travel, outdoor adventure, and emergencies.
01 · Traffic
Life Straw website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Life Straw drew an estimated 275k visits in September 2026, down 24% on the month before and down 1% over three months.
- Worldwide#40,206of 4.5m sites · Top 1%
- In United States#13,078of 1.2m sites · Top 5%
- Outdoor Recreation, worldwide#487of 101,136 brands · Top 1%
- Outdoor Recreation, United States#83of 14,873 brands · Top 1%
275k
estimated visits in September
1 mo ▼ −23.8%4 mo ▼ −1.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Life Straw reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Life Straw holds 1.5 out of 5 on Trustpilot over 44 reviews, 16 of them in the last twelve months: 7% of customers give five stars and 82% one star. That volume places Life Straw in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Life Straw best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Life Straw sells on Shopify, 82% of its catalogue in stock. The best seller is LifeStraw Home Replacement Filters, at US$16.95–US$75.95, followed by Subscription for LifeStraw Home Replacement Filters and LifeStraw Home 7-Cup Glass.
#1LifeStraw Home Replacement FiltersLife StrawUS$16.95–US$75.95In stock
#2Subscription for LifeStraw Home Replacement FiltersLife StrawUS$14.95In stock
#3LifeStraw Home 7-Cup GlassLife StrawUS$64.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Life Straw in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 93% of the catalogue
- In stock
- 82%
- Upper price quartile
- US$82.98
- Currency
- USD
04 · Ads
Life Straw ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Life Straw runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
15% off Go Glass with code GOGLASS15LifeStraw7 Oct 2026video
Bye, Bye MicroplasticsLifeStraw6 Oct 2026video
Carbon Alone Isn't EnoughLifeStraw6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vestergaard Frandsen Incverified
Text ad20 Oct 2026Vestergaard Frandsen Incverified
Text ad20 Oct 2026Vestergaard Frandsen Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Life Straw influencers
The creators who tag @lifestraw on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Life Straw competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Life Straw among Outdoor Recreation brands in the United States. The closest is Dafi, then LARQ, Rorra, BRITA®, Culligan, Puure.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dafidafi.pl | |||||||
| LARQlivelarq.com | |||||||
| Rorrarorra.com | |||||||
| BRITA®brita.co.uk | |||||||
| Culliganshop.culligan.com | |||||||
| Puurepuurefilters.com |
07 · Company
Who is behind Life Straw?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Life Straw is a company based in Baltimore, United States, on a domain registered in October 2004. It employs about 76 people.
- Entity country
- 🇺🇸 United States · Baltimore
- Domain registered
- 29 Oct 2004
- Status
- Operating
- Employees
- 76 on LinkedIn
- Own store
- lifestraw.com · Shopify · USD
- Catalogue
- 56 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Life Straw
What people ask Google about Life Straw.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Life Straw legit?
According to Gravity by Benchr, Life Straw is a brand based in Baltimore, United States: its website has existed since October 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 76 people on LinkedIn, it has 91,701 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Life Straw reviews
Customers rate Life Straw 1.5 out of 5 on Trustpilot over 44 reviews, 16 of them in the last twelve months: 7% give five stars, 82% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Life Straw?
LifeStraw is a water filtration and social-impact brand that delivers high-protection, rigorously tested products for home, travel, outdoor adventure, and emergencies. Gravity by Benchr classifies it under Outdoor Recreation, with Camping & Hiking making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Life Straw prices: how much is it?
Life Straw's best seller, LifeStraw Home Replacement Filters, sells from US$16.95 to US$75.95 on lifestraw.com. 82% of the catalogue is in stock. Gravity does not track prices daily: check lifestraw.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Life Straw discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Life Straw advertises on Facebook and Instagram and on Google, where its offers often run. Check lifestraw.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Life Straw?
Life Straw sells on its own website, lifestraw.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Life Straw?
Gravity by Benchr records a company based in Baltimore, United States, whose domain was registered in 2004, with 76 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Life Straw doing well?
Not at the moment. Gravity by Benchr estimates about 275,300 visits to lifestraw.com in September 2026, down 24% in a month and down 1% over three months. Life Straw ranks #83 of 14,873 Outdoor Recreation brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Life Straw use?
Gravity by Benchr identifies lifestraw.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Life Straw spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Life Straw on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Outdoor Recreation brands in the United States?
Among Outdoor Recreation brands in the United States in the Gravity by Benchr index, Life Straw ranks #83 of 14,873 by estimated traffic. Its closest competitors on the same market are Dafi, LARQ, Rorra, BRITA® and Culligan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Life Straw.