Brand page · Plumbing
BRITA® traffic, ads & competitors 249k visits a month, 575 active Meta ads.
BRITA® — BRITA Group is a family-owned company that produces water filters and drinking water optimization products, holding a top position in the global water filter market. In September 2026 brita.co.uk drew an estimated 249k visits, up 5% on the month before. It ranks #7 of 820 Plumbing brands and holds a 4.7 Trustpilot rating over 4,618 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
BRITA Group is a family-owned company that produces water filters and drinking water optimization products, holding a top position in the global water filter market.
01 · Traffic
BRITA® website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
BRITA® drew an estimated 249k visits in September 2026, up 5% on the month before and up 25% over three months.
- Worldwide#43,596of 4.5m sites · Top 1%
- In United Kingdom#2,203of 192k sites · Top 5%
- Plumbing, worldwide#128of 39,496 brands · Top 1%
- Plumbing, United Kingdom#7of 820 brands · Top 1%
249k
estimated visits in September
1 mo ▲ +5.5%4 mo ▲ +24.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
BRITA® reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
BRITA® holds 4.7 out of 5 on Trustpilot over 4,618 reviews, 490 of them in the last twelve months: 93% of customers give five stars and 4% one star. That volume places BRITA® in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Water Filter Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
BRITA® best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read BRITA®'s catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places BRITA® in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
BRITA® ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
BRITA® runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
BRITA JugBRITA United Kingdom13 Oct 2026image
BRITA MAXTRA PROBRITA United Kingdom12 Oct 2026image
BRITA United KingdomBRITA United Kingdom11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026BRITA Water Filter S. Ltdverified
Image ad21 Oct 2026BRITA Water Filter S. Ltdverified
Image ad21 Oct 2026BRITA Water Filter S. Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
BRITA® influencers
The creators who tag @brita.uk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @brita.uk on Instagram, led by DAYBREAKER (199k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDAYBREAKER@dybrkr · 🇺🇸 US | Music concerts dance Creator | 199k | 0.5% | 1 | Tagged @brita.uk |
06 · Competitors according to Gravity
BRITA® competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for BRITA® among Plumbing brands. The closest is Clearly Filtered, then Culligan, Pureva, Life Straw, Aquasana, waterdropfilter.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Clearly Filteredclearlyfiltered.com | |||||||
| Culliganshop.culligan.com | |||||||
| Purevapureva.com | |||||||
| Life Strawlifestraw.com | |||||||
| Aquasanaaquasana.com | |||||||
| waterdropfilter.co.ukwaterdropfilter.co.uk |
07 · Company
Who is behind BRITA®?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
BRITA® is an e-commerce brand, founded in 1966 according to LinkedIn, on a domain registered in December 1996. It employs about 1,676 people.
- Founded
- 1966, per LinkedIn
- Domain registered
- 30 Dec 1996
- Employees
- 1,676 on LinkedIn
- Own store
- brita.co.uk
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about BRITA®
What people ask Google about BRITA®.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is BRITA® legit?
According to Gravity by Benchr, BRITA® is a brand: its website has existed since December 1996, its Trustpilot profile is claimed by the brand, it employs 1,676 people on LinkedIn, it has 49,823 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about BRITA®?
Customers rate BRITA® 4.7 out of 5 on Trustpilot over 4,618 reviews, 490 of them in the last twelve months: 93% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is BRITA® known for?
BRITA Group is a family-owned company that produces water filters and drinking water optimization products, holding a top position in the global water filter market. Gravity by Benchr classifies it under Plumbing. Source: Gravity by Benchr product classification.
BRITA® promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: BRITA® advertises on Facebook and Instagram and on Google, where its offers often run. Check brita.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind BRITA®?
Gravity by Benchr records a company, founded in 1966 according to LinkedIn, on a domain registered in 1996, with 1,676 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is BRITA® growing?
Yes. Gravity by Benchr estimates about 249,100 visits to brita.co.uk in September 2026, up 5% in a month and up 25% over three months. BRITA® ranks #7 of 820 Plumbing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is BRITA®'s ad budget?
Gravity by Benchr does not publish a spend figure for BRITA® on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plumbing brands?
Among Plumbing brands in the Gravity by Benchr index, BRITA® ranks #7 of 820 by estimated traffic. Its closest competitors on the same market are Clearly Filtered, Culligan, Pureva, Life Straw and Aquasana. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with BRITA®.