Brand page · Fitness & General Exercise Equipment · United Kingdom
Liforme traffic, ads & competitors 259k visits a month, 802 active Meta ads, Gravity score 730.
Liforme — Liforme is a yoga brand that offers high-performance yoga mats and equipment with unrivalled grip and eco-friendly credentials. In September 2026 liforme.com drew an estimated 259k visits, up 16% on the month before. It ranks #23 of 1,967 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 4.6 Trustpilot rating over 378 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Liforme is a yoga brand that offers high-performance yoga mats and equipment with unrivalled grip and eco-friendly credentials.
01 · Traffic
Liforme website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Liforme drew an estimated 259k visits in September 2026, up 16% on the month before and up 7% over three months.
- Worldwide#42,153of 4.5m sites · Top 1%
- In United States#13,751of 1.2m sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#59of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#23of 1,967 brands · Top 5%
259k
estimated visits in September
1 mo ▲ +15.6%4 mo ▲ +7.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Liforme reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Liforme holds 4.6 out of 5 on Trustpilot over 378 reviews, 140 of them in the last twelve months: 80% of customers give five stars and 11% one star. That volume places Liforme in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Liforme scores 5.0 over 73 reviews.
Fitness Equipment Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Liforme best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Liforme sells on Shopify, 97% of its catalogue in stock. The best seller is Liforme Classic Yoga Mat, at £125.00, followed by Liforme Ultimate Everyday Yoga Mat Cleaner and Liforme Cosmic Moon Yoga Mat.
#1Liforme Classic Yoga MatLiforme£125.00In stock
#2Liforme Ultimate Everyday Yoga Mat CleanerLiforme£18.00In stock
#3Liforme Cosmic Moon Yoga MatLiforme£150.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Liforme in its comparison group.
- Average rating
- 4.97 / 5
- Rated products
- 98% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$205.15
- Currency
- GBP
04 · Ads
Liforme ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Liforme runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2022 (image, text, video).
Transform Your PracticeLiforme7 Oct 2026video
✨ GIVEAWAY! ✨ Our Newest Liforme Yoga Mat 🌲 Something else is stirring in the Enchanted Forest… As the seasons shift, the forest changes. CLiforme7 Oct 2026video
instagram.comLiforme7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Liforme Ltdverified
Text ad20 Oct 2026Liforme Ltdverified
Image ad20 Oct 2026Liforme Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Liforme influencers
The creators who tag @liforme on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @liforme on Instagram, led by Chloé Dee Dudley (60.5k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CChloé Dee Dudley@chloedeeyoga · 🇺🇸 US | Fitness sport bodybuilding Creator | 60.5k | 0.0% | 25 | Tagged @liforme |
06 · Competitors according to Gravity
Liforme competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Liforme among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is Manduka, then Wiselife, Yoga Bar, Boldfit, AEKE, Gorilla Sports DE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mandukamanduka.com | |||||||
| Wiselifewiselife.in | |||||||
| Yoga Baryogabars.in | |||||||
| Boldfitboldfit.com | |||||||
| AEKEaeke.com | |||||||
| Gorilla Sports DEgorillasports.de |
07 · Company
Who is behind Liforme?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Liforme is a company based in London, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in April 2009. It employs about 30 people.
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2008, per LinkedIn
- Domain registered
- 3 Apr 2009
- Status
- Operating
- Employees
- 30 on LinkedIn
- Own store
- liforme.com · Shopify · GBP
- Catalogue
- 84 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Liforme
What people ask Google about Liforme.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Liforme legit?
According to Gravity by Benchr, Liforme is a brand based in London, United Kingdom: its website has existed since April 2009, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 30 people on LinkedIn, it has 329,958 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Liforme reviews: is it worth it?
Customers rate Liforme 4.6 out of 5 on Trustpilot over 378 reviews, 140 of them in the last twelve months: 80% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. On Google, Liforme scores 5.0 over 73 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Liforme sell?
Liforme is a yoga brand that offers high-performance yoga mats and equipment with unrivalled grip and eco-friendly credentials. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Yoga & Pilates making up 94% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Liforme prices: how much is it?
Liforme's best seller, Liforme Classic Yoga Mat, sells £125.00 on liforme.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check liforme.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Liforme discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Liforme advertises on Facebook and Instagram and on Google, where its offers often run. Check liforme.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Liforme?
Liforme sells on its own website, liforme.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Liforme?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2008 according to LinkedIn, on a domain registered in 2009, with 30 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Liforme growing?
Yes. Gravity by Benchr estimates about 259,400 visits to liforme.com in September 2026, up 16% in a month and up 7% over three months. Liforme ranks #23 of 1,967 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Liforme use?
Gravity by Benchr identifies liforme.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Liforme's ad budget?
Gravity by Benchr does not publish a spend figure for Liforme on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, Liforme ranks #23 of 1,967 by estimated traffic. Its closest competitors on the same market are Manduka, Wiselife, Yoga Bar, Boldfit and AEKE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Liforme.