Brand page · Fitness & General Exercise Equipment · United States
Manduka: 321k visits a month, 78 active Meta ads, Gravity score 608.
Manduka — Manduka is a yoga brand that designs and sells high-performance yoga mats, apparel, and accessories. Their products are crafted for yoga practice and trusted by teachers worldwide. In September 2026 manduka.com drew an estimated 321k visits, up 9% on the month before. It ranks #19 of 1,967 Fitness & General Exercise Equipment brands in United States and holds a 1.4 Trustpilot rating over 43 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Fitness & General Exercise Equipment brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Manduka is a yoga brand that designs and sells high-performance yoga mats, apparel, and accessories. Their products are crafted for yoga practice and trusted by teachers worldwide.
01 · Traffic
How much traffic Manduka gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Manduka drew an estimated 321k visits in September 2026, up 9% on the month before and up 9% over three months.
- Worldwide#35,534of 4.5m sites · Top 1%
- In United States#11,540of 1.2m sites · Top 1%
- Fitness & General Exercise Equipment, worldwide#44of 11,219 brands · Top 1%
- Fitness & General Exercise Equipment, United States#19of 1,967 brands · Top 1%
321k
estimated visits in September
1 mo ▲ +9.0%4 mo ▲ +8.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Manduka.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Manduka holds 1.4 out of 5 on Trustpilot over 43 reviews, 9 of them in the last twelve months: 12% of customers give five stars and 70% one star. That volume places Manduka in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Yoga Studio Fitness Equipment Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Manduka sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Manduka sells on Shopify, 100% of its catalogue in stock. The best seller is Manduka PRO Yoga Mat 6mm, at US$125.00–US$164.00, followed by Yogitoes Hot Yoga Mat Towel and PRO Lite Yoga Mat 4.7mm.
#1Manduka PRO Yoga Mat 6mmMandukaUS$125.00–US$164.00In stock
#2Yogitoes Hot Yoga Mat TowelMandukaUS$72.00–US$78.00In stock
#3PRO Lite Yoga Mat 4.7mmMandukaUS$108.00–US$124.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Manduka in its comparison group.
- Average rating
- 4.31 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$108.00
- Currency
- USD
04 · Ads
What Manduka is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Manduka runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Yogitoes Hot Yoga Mat TowelManduka7 Oct 2026video
Bring grip and comfort to every flow.Manduka7 Oct 2026video
Restock: 20% Off Almost Perfect MatsManduka6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026MANDUKA LLCverified
Text ad20 Oct 2026MANDUKA LLCverified
Text ad20 Oct 2026MANDUKA LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Manduka.
The creators who tag @mandukayoga on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mandukayoga on Instagram, led by Joyee’s Yoga Adventure Book (71.2k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJoyee’s Yoga Adventure Book@yogadventurebook · 🇺🇸 US | Spirituality religion esotericism Creator | 71.2k | 0.2% | 6 | Tagged @mandukayoga |
06 · Competitors according to Gravity
Who Manduka competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Manduka among Fitness & General Exercise Equipment brands in United States. The closest is Liforme, then Wiselife, TEGO, Boldfit, prAna, Sanuk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Liformeliforme.com | |||||||
| Wiselifewiselife.in | |||||||
| TEGOtego.fit | |||||||
| Boldfitboldfit.com | |||||||
| prAnaprana.com | |||||||
| Sanuksanuk.com |
07 · Company
The company behind Manduka.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Manduka is a company based in El Segundo, United States, founded in 1997 according to LinkedIn, on a domain registered in August 2002. It employs about 98 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · El Segundo
- Founded
- 1997, per LinkedIn
- Domain registered
- 12 Aug 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 98 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- manduka.com · Shopify · USD
- Catalogue
- 72 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Manduka
What people ask Google about Manduka.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Manduka legit?
According to Gravity by Benchr, Manduka is a brand based in El Segundo, United States: its website has existed since August 2002, it sells on a Shopify store, it employs 98 people on LinkedIn, it has 328,762 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Manduka?
Customers rate Manduka 1.4 out of 5 on Trustpilot over 43 reviews, 9 of them in the last twelve months: 12% give five stars, 70% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Manduka known for?
Manduka is a yoga brand that designs and sells high-performance yoga mats, apparel, and accessories. Their products are crafted for yoga practice and trusted by teachers worldwide. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Yoga & Pilates making up 40% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Manduka expensive?
Manduka's best seller, Manduka PRO Yoga Mat 6mm, sells from US$125.00 to US$164.00 on manduka.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check manduka.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Manduka have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Manduka advertises on Facebook and Instagram and on Google, where its offers often run. Check manduka.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Manduka?
Manduka sells on its own website, manduka.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Manduka?
Gravity by Benchr records a company based in El Segundo, United States, founded in 1997 according to LinkedIn, on a domain registered in 2002, with 98 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Manduka growing?
Yes. Gravity by Benchr estimates about 320,900 visits to manduka.com in September 2026, up 9% in a month and up 9% over three months. Manduka ranks #19 of 1,967 Fitness & General Exercise Equipment brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Manduka use?
Gravity by Benchr identifies manduka.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Manduka's ad budget?
Gravity by Benchr does not publish a spend figure for Manduka on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United States?
Among Fitness & General Exercise Equipment brands in United States in the Gravity by Benchr index, Manduka ranks #19 of 1,967 by estimated traffic. Its closest competitors on the same market are Liforme, Wiselife, TEGO, Boldfit and prAna. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Manduka.