Brand page · Toys · China
Lightailing: 84.5k visits a month, 34 active Meta ads, Gravity score 581.
Lightailing — Lightailing is a company that specializes in LED lighting kits for LEGO sets, allowing users to illuminate their LEGO creations. They offer custom lighting solutions compatible with various LEGO themes and brands. In September 2026 lightailing.com drew an estimated 84.5k visits, up 11% on the month before. It ranks #192 of 9,046 Toys brands in China and holds a 3.7 Trustpilot rating over 84 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 30 peers: Toys brands in China with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lightailing is a company that specializes in LED lighting kits for LEGO sets, allowing users to illuminate their LEGO creations. They offer custom lighting solutions compatible with various LEGO themes and brands.
01 · Traffic
How much traffic Lightailing gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lightailing drew an estimated 84.5k visits in September 2026, up 11% on the month before and down 3% over three months.
- Worldwide#108,282of 4.5m sites · Top 5%
- In United States#35,363of 1.2m sites · Top 5%
- Toys, worldwide#1,074of 50,509 brands · Top 5%
- Toys, United States#192of 9,046 brands · Top 5%
84.5k
estimated visits in September
1 mo ▲ +11.1%4 mo ▼ −3.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lightailing.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lightailing holds 3.7 out of 5 on Trustpilot over 84 reviews, 17 of them in the last twelve months: 75% of customers give five stars and 13% one star. That volume places Lightailing in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lightailing sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lightailing sells on Shopify, 95% of its catalogue in stock. The best seller is USB Power Hub, at US$12.79–US$15.99, followed by USB Power Splitter Cable and Light Kit For Elf Club House 10275-Briksmax.
#1USB Power HubLightailingUS$12.79–US$15.99In stock
#2USB Power Splitter CableLightailingUS$9.99–US$14.99In stock
#3Light Kit For Elf Club House 10275-BriksmaxLightailingUS$48.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lightailing in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 54% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$42.93
- Currency
- USD
04 · Ads
What Lightailing is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lightailing runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since May 2024 (image, text, video).
Ready for the Final FrontierLightailing6 Oct 2026image
LightailingLightailing6 Oct 2026image
LEGO Light Kits - 35% OFFLightailing4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HONGKONG SUSENGO TECHNOLOGY LIMITEDverified
Text ad20 Oct 2026HONGKONG SUSENGO TECHNOLOGY LIMITEDverified
Text ad20 Oct 2026HONGKONG SUSENGO TECHNOLOGY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lightailing.
The creators who tag @lightailing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lightailing on Instagram, led by Tom Scott (15.1k followers, 21.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTom Scott@thebrickshelf · 🇦🇺 AU | Gaming streaming tech culture Creator | 15.1k | 21.4% | 1 | Tagged @lightailing |
06 · Competitors according to Gravity
Who Lightailing competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lightailing among Toys brands in China. The closest is briksmax.com, then mocpixel, Bricklume, LeLightGo, LEGO® Store Hrvatska, LEGO® Store Srbija.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| briksmax.combriksmax.com | |||||||
| mocpixelmocpixel.com | |||||||
| Bricklumebricklume.com | |||||||
| LeLightGolelightgo.com | |||||||
| LEGO® Store Hrvatskalstore.hr | |||||||
| LEGO® Store Srbijalstore.rs |
07 · Company
The company behind Lightailing.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lightailing is a company based in Guangzhou, China, founded in 2014 according to LinkedIn, on a domain registered in December 2017. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇳 China · Guangzhou
- Founded
- 2014, per LinkedIn
- Domain registered
- 1 Dec 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lightailing.com · Shopify · USD
- Catalogue
- 57 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lightailing
What people ask Google about Lightailing.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lightailing legit or a scam?
According to Gravity by Benchr, Lightailing is a brand based in Guangzhou, China: its website has existed since December 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 2 people on LinkedIn, it has 39,525 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Lightailing?
Customers rate Lightailing 3.7 out of 5 on Trustpilot over 84 reviews, 17 of them in the last twelve months: 75% give five stars, 13% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lightailing?
Lightailing is a company that specializes in LED lighting kits for LEGO sets, allowing users to illuminate their LEGO creations. They offer custom lighting solutions compatible with various LEGO themes and brands. Gravity by Benchr classifies it under Toys, with Building Toys making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lightailing cost?
Lightailing's best seller, USB Power Hub, sells from US$12.79 to US$15.99 on lightailing.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check lightailing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lightailing discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lightailing advertises on Facebook and Instagram and on Google, where its offers often run. Check lightailing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lightailing?
Lightailing sells on its own website, lightailing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lightailing?
Gravity by Benchr records a company based in Guangzhou, China, founded in 2014 according to LinkedIn, on a domain registered in 2017, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lightailing doing well?
Not at the moment. Gravity by Benchr estimates about 84,500 visits to lightailing.com in September 2026, up 11% in a month and down 3% over three months. Lightailing ranks #192 of 9,046 Toys brands in China in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lightailing use?
Gravity by Benchr identifies lightailing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lightailing's ad budget?
Gravity by Benchr does not publish a spend figure for Lightailing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in China?
Among Toys brands in China in the Gravity by Benchr index, Lightailing ranks #192 of 9,046 by estimated traffic. Its closest competitors on the same market are briksmax.com, mocpixel, Bricklume, LeLightGo and LEGO® Store Hrvatska. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lightailing.