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- Lila Beauty
Brand page · Personal Care · Australia
Lila Beauty traffic, ads & competitors 975k visits a month, 2 active Meta ads, Gravity score 595.
Lila Beauty — Lila Beauty is an online beauty store based in Australia that sells Korean and Japanese skincare and makeup products. In September 2026 lilabeauty.com.au drew an estimated 975k visits, down 22% on the month before. It ranks #5 of 6,103 Personal Care brands in Australia and holds a 4.4 Trustpilot rating over 142 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 77 peers: Personal Care brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lila Beauty is an online beauty store based in Australia that sells Korean and Japanese skincare and makeup products.
01 · Traffic
Lila Beauty website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lila Beauty drew an estimated 975k visits in September 2026, down 22% on the month before and down 21% over three months.
- Worldwide#14,783of 4.5m sites · Top 1%
- In Australia#261of 105k sites · Top 1%
- Personal Care, worldwide#504of 215,119 brands · Top 1%
- Personal Care, Australia#5of 6,103 brands · Top 1%
975k
estimated visits in September
1 mo ▼ −22.2%4 mo ▼ −20.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lila Beauty reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lila Beauty holds 4.4 out of 5 on Trustpilot over 142 reviews, 21 of them in the last twelve months: 89% of customers give five stars and 3% one star. That volume places Lila Beauty in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lila Beauty best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lila Beauty sells on Shopify, 61% of its catalogue in stock. The best seller is Advanced Snail 96 Mucin Power Essence 100ml, at A$15.95, followed by Relief Sun : Rice + Probiotics 50ml and Acne Pimple Master Patch 1 Pack (24pieces).
#1Advanced Snail 96 Mucin Power Essence 100mlLila BeautyA$15.95In stock
#2Relief Sun : Rice + Probiotics 50mlLila BeautyA$16.30In stock
#3Acne Pimple Master Patch 1 Pack (24pieces)Lila BeautyA$3.80–A$69.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lila Beauty in its comparison group.
- Average rating
- 4.51 / 5
- Rated products
- 58% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$19.81
- Currency
- AUD
04 · Ads
Lila Beauty ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lila Beauty runs Meta ads on Facebook, Instagram, Messenger, Audience Network, and has advertised on Google since October 2024 (image, text, video).
Lila BeautyLila Beauty31 Aug 2026image
Lila BeautyLila Beauty4 Jun 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Quang H Truongverified
Text ad20 Oct 2026Quang H Truongverified
Text ad20 Oct 2026Quang H Truongverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lila Beauty influencers
The creators who tag @lilabeautyau on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilabeautyau on Instagram, led by Ellen (11.3k followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEllen@glowtogoskincare · 🇦🇺 AU | Beauty cosmetics skincare Creator | 11.3k | 1.0% | 2 | Tagged @lilabeautyau |
06 · Competitors according to Gravity
Lila Beauty competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lila Beauty among Personal Care brands in Australia. The closest is baerry, then W cosmetics, yesstyle.com, Kiyoko Beauty, Soko Glam, Little Wonderland.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| baerrythebaerry.com | |||||||
| W cosmeticswcosmetics.com.au | |||||||
| yesstyle.comyesstyle.com | |||||||
| Kiyoko Beautykiyoko.ca | |||||||
| Soko Glamsokoglam.com | |||||||
| Little Wonderlandlittlewonderland.nl |
07 · Company
Who is behind Lila Beauty?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lila Beauty is a company based in Derrimut, Australia, founded in 2018 according to LinkedIn. It employs about 7 people.
- Entity country
- 🇦🇺 Australia · Derrimut
- Founded
- 2018, per LinkedIn
- Status
- Operating
- Employees
- 7 on LinkedIn
- Own store
- lilabeauty.com.au · Shopify · AUD
- Catalogue
- 535 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lila Beauty
What people ask Google about Lila Beauty.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lila Beauty legit?
According to Gravity by Benchr, Lila Beauty is a brand based in Derrimut, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 46,017 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lila Beauty reviews
Customers rate Lila Beauty 4.4 out of 5 on Trustpilot over 142 reviews, 21 of them in the last twelve months: 89% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lila Beauty sell?
Lila Beauty is an online beauty store based in Australia that sells Korean and Japanese skincare and makeup products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Lila Beauty expensive?
Lila Beauty's best seller, Advanced Snail 96 Mucin Power Essence 100ml, sells A$15.95 on lilabeauty.com.au. 61% of the catalogue is in stock. Gravity does not track prices daily: check lilabeauty.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Lila Beauty discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lila Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check lilabeauty.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lila Beauty?
Lila Beauty sells on its own website, lilabeauty.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Lila Beauty?
Gravity by Benchr records a company based in Derrimut, Australia, founded in 2018 according to LinkedIn, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lila Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 974,600 visits to lilabeauty.com.au in September 2026, down 22% in a month and down 21% over three months. Lila Beauty ranks #5 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lila Beauty use?
Gravity by Benchr identifies lilabeauty.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Lila Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Lila Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Lila Beauty ranks #5 of 6,103 by estimated traffic. Its closest competitors on the same market are baerry, W cosmetics, yesstyle.com, Kiyoko Beauty and Soko Glam. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lila Beauty.