Brand page · Baby Transport · United States
LÍLLÉbaby traffic, ads & competitors 33.8k visits a month, 8 active Meta ads, Gravity score 496.
LÍLLÉbaby — LÍLLÉbaby is a brand that makes baby carriers, ring slings, and baby wraps. Their products provide comfort and ergonomics with front and back carrying options for infants, babies, and toddlers. In September 2026 lillebaby.com drew an estimated 33.8k visits, down 46% on the month before. It ranks #33 of 165 Baby Transport brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 20 peers: Baby Transport brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LÍLLÉbaby is a brand that makes baby carriers, ring slings, and baby wraps. Their products provide comfort and ergonomics with front and back carrying options for infants, babies, and toddlers.
01 · Traffic
LÍLLÉbaby website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LÍLLÉbaby drew an estimated 33.8k visits in September 2026, down 46% on the month before and down 24% over three months.
- Worldwide#237,907of 4.5m sites · Top 10%
- In United States#74,613of 1.2m sites · Top 10%
- Baby Transport, worldwide#240of 2,408 brands · Top 10%
- Baby Transport, United States#33of 165 brands · Top 20%
33.8k
estimated visits in September
1 mo ▼ −45.6%4 mo ▼ −24.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LÍLLÉbaby reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LÍLLÉbaby holds 3.4 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 50% one star.
Children's Clothing Store Baby Store Baby Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LÍLLÉbaby best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LÍLLÉbaby sells on Shopify, 68% of its catalogue in stock. The best seller is Waistbelt Extension, at US$12.74, followed by Complete 6-in-1 All Seasons - Stone and Pocket Pouch Universal Baby Carrier Pocket - Black.
#1Waistbelt ExtensionLÍLLÉbabyUS$12.74In stock
#2Complete 6-in-1 All Seasons - StoneLÍLLÉbabyUS$74.99In stock
#3Pocket Pouch Universal Baby Carrier Pocket - BlackLÍLLÉbabyUS$18.74In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LÍLLÉbaby in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 77% of the catalogue
- In stock
- 68%
- Upper price quartile
- US$127.49
- Currency
- USD
04 · Ads
LÍLLÉbaby ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LÍLLÉbaby runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2023 (image, text, video).
One Carrier. Every Stage. 25% Off.LÍLLÉbaby27 Sept 2026image
The carriers parents love.LÍLLÉbaby26 Sept 2026image
Autumn Sale — Up to 25% OffLÍLLÉbaby16 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Thrive International LLCverified
Text ad20 Oct 2026Thrive International LLCverified
Text ad20 Oct 2026Thrive International LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LÍLLÉbaby influencers
The creators who tag @lillebaby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lillebaby on Instagram, led by 🧡 Ariya Taylor 🧡 (60.9k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🧡 Ariya Taylor 🧡@ariya_taylor_ · 🇺🇸 US | Parenting family Creator | 60.9k | 0.5% | 2 | Tagged @lillebaby |
06 · Competitors according to Gravity
LÍLLÉbaby competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LÍLLÉbaby among Baby Transport brands in the United States. The closest is Mabē, then GOJIBERRY, Onya Baby, Beco Baby, Boba, hope&plum.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Mabēmabeproducts.com | |||||||
| GOJIBERRYgojiberry.us | |||||||
| Onya Babyonyababy.com | |||||||
| Beco Babybecobabycarrier.com | |||||||
| Bobaboba.com | |||||||
| hope&plumhopeandplum.co |
07 · Company
Who is behind LÍLLÉbaby?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LÍLLÉbaby is a company based in Saint Louis Park, United States, founded in 2001 according to LinkedIn, on a domain registered in June 2003. It employs about 8 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Saint Louis Park
- Founded
- 2001, per LinkedIn
- Domain registered
- 11 Jun 2003
- Status
- was_acquired
- Employees
- 8 on LinkedIn
- Funding stage
- M and a
- Own store
- lillebaby.com · Shopify · USD
- Catalogue
- 80 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LÍLLÉbaby
What people ask Google about LÍLLÉbaby.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LÍLLÉbaby a legit company?
According to Gravity by Benchr, LÍLLÉbaby is a brand based in Saint Louis Park, United States: its website has existed since June 2003, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 108,386 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LÍLLÉbaby?
LÍLLÉbaby is a brand that makes baby carriers, ring slings, and baby wraps. Their products provide comfort and ergonomics with front and back carrying options for infants, babies, and toddlers. Gravity by Benchr classifies it under Baby Transport, with Baby Carriers making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
LÍLLÉbaby prices: how much is it?
LÍLLÉbaby's best seller, Waistbelt Extension, sells US$12.74 on lillebaby.com. 68% of the catalogue is in stock. Gravity does not track prices daily: check lillebaby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LÍLLÉbaby discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LÍLLÉbaby advertises on Facebook and Instagram and on Google, where its offers often run. Check lillebaby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy LÍLLÉbaby?
LÍLLÉbaby sells on its own website, lillebaby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LÍLLÉbaby?
Gravity by Benchr records a company based in Saint Louis Park, United States, founded in 2001 according to LinkedIn, on a domain registered in 2003, with 8 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LÍLLÉbaby growing?
Not at the moment. Gravity by Benchr estimates about 33,800 visits to lillebaby.com in September 2026, down 46% in a month and down 24% over three months. LÍLLÉbaby ranks #33 of 165 Baby Transport brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LÍLLÉbaby use?
Gravity by Benchr identifies lillebaby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is LÍLLÉbaby's ad budget?
Gravity by Benchr does not publish a spend figure for LÍLLÉbaby on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Baby Transport brands in the United States?
Among Baby Transport brands in the United States in the Gravity by Benchr index, LÍLLÉbaby ranks #33 of 165 by estimated traffic. Its closest competitors on the same market are Mabē, GOJIBERRY, Onya Baby, Beco Baby and Boba. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LÍLLÉbaby.