Brand page · Personal Care · United States
Lily & Fox: 406k visits a month, 625 active Meta ads, Gravity score 639.
Lily & Fox — Lily & Fox is a brand that sells nail wraps and nail stickers with 1000+ colors and patterns for at-home manicures and pedicures. In September 2026 lilyandfox.com drew an estimated 406k visits, up 5% on the month before. It ranks #185 of 33,626 Personal Care brands in United States and holds a 3.2 Trustpilot rating over 185 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lily & Fox is a brand that sells nail wraps and nail stickers with 1000+ colors and patterns for at-home manicures and pedicures.
01 · Traffic
How much traffic Lily & Fox gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lily & Fox drew an estimated 406k visits in September 2026, up 5% on the month before and down 5% over three months.
- Worldwide#29,418of 4.5m sites · Top 1%
- In United States#9,557of 1.2m sites · Top 1%
- Personal Care, worldwide#1,198of 215,119 brands · Top 1%
- Personal Care, United States#185of 33,626 brands · Top 1%
406k
estimated visits in September
1 mo ▲ +4.9%4 mo ▼ −5.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lily & Fox.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lily & Fox holds 3.2 out of 5 on Trustpilot over 185 reviews, 47 of them in the last twelve months: 54% of customers give five stars and 28% one star. That volume places Lily & Fox in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics Industry Cosmetics Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lily & Fox sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lily & Fox sells on Shopify, 98% of its catalogue in stock. The best seller is Pink Champagne, at US$2.99, followed by Burlesque and Golden Sands.
#1Pink ChampagneLily & FoxUS$2.99In stock
#2BurlesqueLily & FoxUS$2.99In stock
#3Golden SandsLily & FoxUS$2.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lily & Fox in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 88% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$2.99
- Currency
- USD
04 · Ads
What Lily & Fox is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lily & Fox runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2022 (image, text, video).
Beautiful blueLily and Fox2 Oct 2026video
Salon Quality Nail WrapsLily and Fox1 Oct 2026video
Peridot SparkleLily and Fox1 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lily and Fox Incverified
Image ad20 Oct 2026Lily and Fox Incverified
Image ad20 Oct 2026Lily and Fox Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lily & Fox.
The creators who tag @lilyandfox on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lilyandfox on Instagram, led by Jasmine✨ (14.3k followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJasmine✨@thechocolatecanvas · 🇺🇸 US | Beauty cosmetics skincare Creator | 14.3k | 0.8% | 1 | Tagged @lilyandfox |
06 · Competitors according to Gravity
Who Lily & Fox competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lily & Fox among Personal Care brands in United States. The closest is Doonails, then CurvLife, Polish Pops, Celebritips, Maniko Nails, Switch Nails.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Doonailsdoonails.com | |||||||
| CurvLifecurvlife.com | |||||||
| Polish Popspolishpops.com | |||||||
| Celebritipscelebritips.com | |||||||
| Maniko Nailsmaniko-nails.de | |||||||
| Switch Nailsswitch-nails.com |
07 · Company
The company behind Lily & Fox.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lily & Fox is a company based in Arlington Heights, United States, on a domain registered in July 2017. It employs about 8 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Arlington Heights
- Founded
- Data not available
- Domain registered
- 13 Jul 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 8 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lilyandfox.com · Shopify · USD
- Catalogue
- 47 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lily & Fox
What people ask Google about Lily & Fox.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lily & Fox a legit company?
According to Gravity by Benchr, Lily & Fox is a brand based in Arlington Heights, United States: its website has existed since July 2017, it sells on a Shopify store, it employs 8 people on LinkedIn, it has 52,691 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lily & Fox reviews
Customers rate Lily & Fox 3.2 out of 5 on Trustpilot over 185 reviews, 47 of them in the last twelve months: 54% give five stars, 28% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lily & Fox?
Lily & Fox is a brand that sells nail wraps and nail stickers with 1000+ colors and patterns for at-home manicures and pedicures. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Lily & Fox prices: how much is it?
Lily & Fox's best seller, Pink Champagne, sells US$2.99 on lilyandfox.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lilyandfox.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Lily & Fox promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Lily & Fox advertises on Facebook and Instagram and on Google, where its offers often run. Check lilyandfox.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Lily & Fox?
Lily & Fox sells on its own website, lilyandfox.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lily & Fox?
Gravity by Benchr records a company based in Arlington Heights, United States, whose domain was registered in 2017, with 8 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lily & Fox growing?
Not at the moment. Gravity by Benchr estimates about 406,100 visits to lilyandfox.com in September 2026, up 5% in a month and down 5% over three months. Lily & Fox ranks #185 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lily & Fox use?
Gravity by Benchr identifies lilyandfox.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lily & Fox spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lily & Fox on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Lily & Fox ranks #185 of 33,626 by estimated traffic. Its closest competitors on the same market are Doonails, CurvLife, Polish Pops, Celebritips and Maniko Nails. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lily & Fox.