Brand page · Handbags, Wallets & Cases · United States
Lo & Sons: 122K visits a month, 69 active Meta ads, Gravity score 473.
Lo & Sons — Lo & Sons is a brand that designs and sells premium travel bags and accessories, including weekenders, crossbody bags, laptop bags, carry-ons, wallets, and more, with a focus on thoughtful design and sustainable manufacturing. In September 2026 loandsons.com drew an estimated 122K visits, down 28% on the month before. It ranks #95 of 6,027 Handbags, Wallets & Cases brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 95 peers: Handbags, Wallets & Cases brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lo & Sons is a brand that designs and sells premium travel bags and accessories, including weekenders, crossbody bags, laptop bags, carry-ons, wallets, and more, with a focus on thoughtful design and sustainable manufacturing.
01 · Traffic
How much traffic Lo & Sons gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lo & Sons drew an estimated 122K visits in September 2026, down 28% on the month before and down 17% over three months.
- Worldwide#79,237of 4.5M sites · Top 5%
- In United States#26,096of 1.2M sites · Top 5%
- Handbags, Wallets & Cases, worldwide#462of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United States#95of 6,027 brands · Top 5%
122K
estimated visits in September
1 mo ▼ −27.8%4 mo ▼ −16.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lo & Sons.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lo & Sons holds 2.6 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 25% of customers give five stars and 75% one star.
Luggage Store Fashion Accessories Store Handbags Shop Bag Shop Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lo & Sons sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lo & Sons sells on Shopify, 90% of its catalogue in stock. The best seller is Catalina Deluxe Large - Eco Friendly Canvas - Midnight Ash, at US$150.40, followed by Catalina Deluxe Large - 600D Recycled Poly - Onyx and Catalina Deluxe Large - Eco Friendly Canvas - Thistle.
#1Catalina Deluxe Large - Eco Friendly Canvas - Midnight AshLo & SonsUS$150.40In stock
#2Catalina Deluxe Large - 600D Recycled Poly - OnyxLo & SonsUS$150.40In stock
#3Catalina Deluxe Large - Eco Friendly Canvas - ThistleLo & SonsUS$150.40In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lo & Sons in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 98% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$262.95
- Currency
- USD
04 · Ads
What Lo & Sons is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lo & Sons runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Meet the Fold UpLo & Sons4 Oct 2026video
Discover The SherbornLo & Sons4 Oct 2026video
Discover The O.G.2Lo & Sons4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lo & Sons, Inc.verified
Text ad20 Oct 2026Lo & Sons, Inc.verified
Text ad20 Oct 2026Lo & Sons, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lo & Sons.
The creators who tag @loandsons on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loandsons on Instagram, led by Jennifer Pickering -Sustainable Fashion (20.1K followers, 1.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJennifer Pickering -Sustainable Fashion@curatedbyjennifer · 🇺🇸 US | Fashion style luxury Creator | 20.1K | 1.9% | 2 | Tagged @loandsons |
06 · Competitors according to Gravity
Who Lo & Sons competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lo & Sons among Handbags, Wallets & Cases brands in United States. The closest is CALPAK, then TOM BIHN, Safari Bags, Rahala, Piquadro, Timbuk2.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| CALPAKcalpaktravel.com | |||||||
| TOM BIHNtombihn.com | |||||||
| Safari Bagssafaribags.com | |||||||
| Rahalarahala-eg.com | |||||||
| Piquadropiquadro.com | |||||||
| Timbuk2timbuk2.com |
07 · Company
The company behind Lo & Sons.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lo & Sons is a company based in Brooklyn, United States, on a domain registered in February 2010.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Brooklyn
- Founded
- Data not available
- Domain registered
- 8 Feb 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loandsons.com · Shopify · USD
- Catalogue
- 71 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lo & Sons
What people ask Google about Lo & Sons.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lo & Sons legit?
According to Gravity by Benchr, Lo & Sons is a brand based in Brooklyn, United States: its website has existed since February 2010, it sells on a Shopify store, it has 133,434 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lo & Sons?
Lo & Sons is a brand that designs and sells premium travel bags and accessories, including weekenders, crossbody bags, laptop bags, carry-ons, wallets, and more, with a focus on thoughtful design and sustainable manufacturing. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 26% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lo & Sons cost?
Lo & Sons' best seller, Catalina Deluxe Large - Eco Friendly Canvas - Midnight Ash, sells US$150.40 on loandsons.com. 90% of the catalogue is in stock. Gravity does not track prices daily: check loandsons.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lo & Sons have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lo & Sons advertises on Facebook and Instagram and on Google, where its offers often run. Check loandsons.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lo & Sons?
Lo & Sons sells on its own website, loandsons.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lo & Sons?
Gravity by Benchr records a company based in Brooklyn, United States, whose domain was registered in 2010. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lo & Sons growing?
Not at the moment. Gravity by Benchr estimates about 122,100 visits to loandsons.com in September 2026, down 28% in a month and down 17% over three months. Lo & Sons ranks #95 of 6,027 Handbags, Wallets & Cases brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lo & Sons use?
Gravity by Benchr identifies loandsons.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lo & Sons spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lo & Sons on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United States?
Among Handbags, Wallets & Cases brands in United States in the Gravity by Benchr index, Lo & Sons ranks #95 of 6,027 by estimated traffic. Its closest competitors on the same market are CALPAK, TOM BIHN, Safari Bags, Rahala, Piquadro. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lo & Sons.