Brand page · General Office Supplies · United States
LOCHBY traffic, ads & competitors 214k visits a month, 254 active Meta ads, Gravity score 630.
LOCHBY — LOCHBY specializes in durable, portable travel journals and accessories crafted from rugged waxed canvas and Tomoe River paper, designed to enhance creativity and productivity on the go. In September 2026 lochby.com drew an estimated 214k visits, down 10% on the month before. It ranks #21 of 3,465 General Office Supplies brands in the United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: General Office Supplies brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LOCHBY specializes in durable, portable travel journals and accessories crafted from rugged waxed canvas and Tomoe River paper, designed to enhance creativity and productivity on the go.
01 · Traffic
LOCHBY website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOCHBY drew an estimated 214k visits in September 2026, down 10% on the month before and up 56% over three months.
- Worldwide#49,498of 4.5m sites · Top 5%
- In United States#16,216of 1.2m sites · Top 5%
- General Office Supplies, worldwide#83of 19,660 brands · Top 1%
- General Office Supplies, United States#21of 3,465 brands · Top 1%
214k
estimated visits in September
1 mo ▼ −9.6%4 mo ▲ +56.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
LOCHBY reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOCHBY holds 3.1 out of 5 on Trustpilot over 3 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 33% one star.
Book Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
LOCHBY best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LOCHBY sells on Shopify, 94% of its catalogue in stock. The best seller is Field Journal, at US$59.00, followed by Pocket Journal and Mini Field Journal.
#1Field JournalLOCHBYUS$59.00In stock
#2Pocket JournalLOCHBYUS$49.00In stock
#3Mini Field JournalLOCHBYUS$49.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LOCHBY in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 85% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$59.00
- Currency
- USD
04 · Ads
LOCHBY ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOCHBY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2021 (image, text, video).
Keep Work, Plans, Reflection, Ideas AlignedLOCHBY7 Oct 2026image
From Mental Noise To Clear Next StepsLOCHBY6 Oct 2026image
Carry Calm, Stay ReadyLOCHBY6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026GlowJoy Corp.verified
Text ad20 Oct 2026GlowJoy Corp.verified
Text ad20 Oct 2026GlowJoy Corp.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
LOCHBY influencers
The creators who tag @lochby on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lochby on Instagram, led by My Traveler's Notebook | stationery collector (34.6k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMy Traveler's Notebook | stationery collector@my_travelers_notebook · INTL | Travel tourism exploration Creator | 34.6k | 2.2% | 2 | Tagged @lochby |
06 · Competitors according to Gravity
LOCHBY competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOCHBY among General Office Supplies brands in the United States. The closest is Field Notes, then travelerscompanyusa.com, TRAVELER'S COMPANY, tfa-onlineshop.com, paper republic, LOUISE CARMEN PARIS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Field Notesfieldnotesbrand.com | |||||||
| travelerscompanyusa.comtravelerscompanyusa.com | |||||||
| TRAVELER'S COMPANYtravelers-company.com | |||||||
| tfa-onlineshop.comtfa-onlineshop.com | |||||||
| paper republicpaper-republic.com | |||||||
| LOUISE CARMEN PARISlouisecarmen.com |
07 · Company
Who is behind LOCHBY?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOCHBY is a company based in MARLTON, United States, founded in 2019 according to LinkedIn, on a domain registered in May 2018. It employs about 5 people.
- Entity country
- 🇺🇸 United States · MARLTON
- Founded
- 2019, per LinkedIn
- Domain registered
- 23 May 2018
- Status
- Operating
- Employees
- 5 on LinkedIn · 2-10
- Own store
- lochby.com · Shopify · USD
- Catalogue
- 12 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOCHBY
What people ask Google about LOCHBY.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOCHBY a legit company?
According to Gravity by Benchr, LOCHBY is a brand based in MARLTON, United States: its website has existed since May 2018, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 58,679 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is LOCHBY?
LOCHBY specializes in durable, portable travel journals and accessories crafted from rugged waxed canvas and Tomoe River paper, designed to enhance creativity and productivity on the go. Gravity by Benchr classifies it under General Office Supplies, with Paper Products making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LOCHBY cost?
LOCHBY's best seller, Field Journal, sells US$59.00 on lochby.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check lochby.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LOCHBY discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOCHBY advertises on Facebook and Instagram and on Google, where its offers often run. Check lochby.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LOCHBY?
LOCHBY sells on its own website, lochby.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns LOCHBY?
Gravity by Benchr records a company based in MARLTON, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is LOCHBY growing?
Yes. Gravity by Benchr estimates about 214,300 visits to lochby.com in September 2026, down 10% in a month and up 56% over three months. LOCHBY ranks #21 of 3,465 General Office Supplies brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LOCHBY use?
Gravity by Benchr identifies lochby.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since December 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LOCHBY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOCHBY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands in the United States?
Among General Office Supplies brands in the United States in the Gravity by Benchr index, LOCHBY ranks #21 of 3,465 by estimated traffic. Its closest competitors on the same market are Field Notes, travelerscompanyusa.com, TRAVELER'S COMPANY, tfa-onlineshop.com and paper republic. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOCHBY.