Brand page
Rugs Direct: 1.1M visits a month, 217 active Meta ads.
Rugs Direct — Rugs Direct is an online retailer that sells area rugs for home decoration, offering various styles, sizes, and materials with fast and free shipping. In September 2026 rugs-direct.com drew an estimated 1.1M visits, down 6% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Rugs Direct is an online retailer that sells area rugs for home decoration, offering various styles, sizes, and materials with fast and free shipping.
01 · Traffic
How much traffic Rugs Direct gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rugs Direct drew an estimated 1.1M visits in September 2026, down 6% on the month before and up 19% over three months.
- Worldwide#12,919of 4.5M sites · Top 1%
- In United States#4,314of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
1.1M
estimated visits in September
1 mo ▼ −5.6%4 mo ▲ +19.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rugs Direct.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rugs Direct holds 4.4 out of 5 on Trustpilot over 49,142 reviews, 3,222 of them in the last twelve months: 76% of customers give five stars and 7% one star. That volume places Rugs Direct in the top 1 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Furniture Store Interior Designer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rugs Direct sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rugs Direct's catalogue yet.
Data not available
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Share of the catalogue by product family.
Data not available
The dominant category places Rugs Direct in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Rugs Direct is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rugs Direct runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
The Ramona CollectionRugs Direct11 Oct 2026video
New Arrivals Just LandedRugs Direct10 Oct 2026image
New from Chris Loves Julia x LoloiRugs Direct10 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Rugs Direct.
The creators who tag @rugs_direct on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rugs_direct on Instagram, led by Raissa Brooks | Design & Lifestyle (20.6K followers, 1.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RRaissa Brooks | Design & Lifestyle@thebrooksnest · 🇺🇸 US | Decoration garden diy Creator | 20.6K | 1.0% | 11 | Tagged @rugs_direct |
06 · Competitors according to Gravity
Who Rugs Direct competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rugs Direct. The closest is Rugs USA, then rugs.co.uk, Incredible Rugs and Decor, Loloi, Rugs Direct, Boutique Rugs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Rugs USArugsusa.com | |||||||
| rugs.co.ukrugs.co.uk | |||||||
| Incredible Rugs and Decorincrediblerugsanddecor.com | |||||||
| Loloiloloirugs.com | |||||||
| Rugs Directrugsdirect.co.uk | |||||||
| Boutique Rugsboutiquerugs.com |
07 · Company
The company behind Rugs Direct.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rugs Direct is an e-commerce brand, founded in 1998 according to LinkedIn, on a domain registered in February 1999. It employs about 2 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1998, per LinkedIn
- Domain registered
- 16 Feb 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rugs-direct.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rugs Direct
What people ask Google about Rugs Direct.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rugs Direct legit?
According to Gravity by Benchr, Rugs Direct is a brand: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it employs 2 people on LinkedIn, it has 43,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Rugs Direct?
Customers rate Rugs Direct 4.4 out of 5 on Trustpilot over 49,142 reviews, 3,222 of them in the last twelve months: 76% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 1 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Rugs Direct sell?
Rugs Direct is an online retailer that sells area rugs for home decoration, offering various styles, sizes, and materials with fast and free shipping. Source: Gravity by Benchr product classification.
Is there a Rugs Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rugs Direct advertises on Facebook and Instagram, where its offers often run. Check rugs-direct.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Rugs Direct?
Gravity by Benchr records a company, founded in 1998 according to LinkedIn, on a domain registered in 1999, with 2 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rugs Direct growing?
Yes. Gravity by Benchr estimates about 1,091,400 visits to rugs-direct.com in September 2026, down 6% in a month and up 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Rugs Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rugs Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rugs Direct.