Brand page · Kitchen & Dining
Longwell traffic, ads & competitors 152k visits a month, 564 active Meta ads.
Longwell — Longwell & Co. makes premium titanium cookware and kitchen essentials that are free from microplastics and PFAS, with British craftsmanship built to last. In September 2026 longwellco.com drew an estimated 152k visits, up 157% on the month before. It ranks #69 of 6,546 Kitchen & Dining brands and holds a 4.0 Trustpilot rating over 1,013 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Longwell & Co. makes premium titanium cookware and kitchen essentials that are free from microplastics and PFAS, with British craftsmanship built to last.
01 · Traffic
Longwell website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Longwell drew an estimated 152k visits in September 2026, up 157% on the month before and up 11,709% over three months.
- Worldwide#66,041of 4.5m sites · Top 5%
- In United Kingdom#3,384of 192k sites · Top 5%
- Kitchen & Dining, worldwide#1,461of 145,612 brands · Top 5%
- Kitchen & Dining, United Kingdom#69of 6,546 brands · Top 5%
152k
estimated visits in September
1 mo ▲ +157.0%4 mo ▲ +11,709.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Longwell reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Longwell holds 4.0 out of 5 on Trustpilot over 1,013 reviews, 1,001 of them in the last twelve months: 61% of customers give five stars and 21% one star. That volume places Longwell in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.
Kitchen Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Longwell best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Longwell sells on Shopify, 96% of its catalogue in stock. The best seller is Hand-Hammered Titanium Pan 11", at £59.95, followed by Premium Tempered Glass Lid. and Hand-Hammered Titanium Pan - 3-piece set 9, 10, 11 Inch.
#1Hand-Hammered Titanium Pan 11"Longwell£59.95In stock
#2Premium Tempered Glass Lid.Longwell£45.87In stock
#3Hand-Hammered Titanium Pan - 3-piece set 9, 10, 11 InchLongwell£199.95–£249.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places Longwell in its comparison group.
- Average rating
- 4.21 / 5
- Rated products
- 54% of the catalogue
- In stock
- 96%
- Upper price quartile
- US$400.32
- Currency
- GBP
04 · Ads
Longwell ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Longwell runs Meta ads on Facebook, Instagram, and has advertised on Google since August 2026 (image, text).
Autumn Sale: Up to 60% OffLongwell & Co.9 Oct 2026video
Autumn Sale: Up to 60% OffLongwell & Co.9 Oct 2026video
Has Your Pan Ever Been Tested?Longwell & Co.9 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sky Strategyverified
Image ad20 Oct 2026Sky Strategyverified
Image ad20 Oct 2026Sky Strategyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Longwell influencers
The creators who tag @longwellcookware on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Longwell competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Longwell among Kitchen & Dining brands. The closest is soltam.co.il, then kuhnrikon.com, HexClad Cookware EU, Cook & Pan, Our Place, berondi.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| soltam.co.ilsoltam.co.il | |||||||
| kuhnrikon.comkuhnrikon.com | |||||||
| HexClad Cookware EUhexclad.eu | |||||||
| Cook & Pancookandpan.com | |||||||
| Our Placefromourplace.co.uk | |||||||
| berondi.comberondi.com |
07 · Company
Who is behind Longwell?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Longwell is an e-commerce brand, on a domain registered in April 2026. It employs about 90 people.
- Domain registered
- 9 Apr 2026
- Employees
- 90 on LinkedIn
- Own store
- longwellco.com · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Longwell
What people ask Google about Longwell.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Longwell legit?
According to Gravity by Benchr, Longwell is a brand: its website has existed since April 2026, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 90 people on LinkedIn, it has 156 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Longwell reviews
Customers rate Longwell 4.0 out of 5 on Trustpilot over 1,013 reviews, 1,001 of them in the last twelve months: 61% give five stars, 21% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Longwell?
Longwell & Co. makes premium titanium cookware and kitchen essentials that are free from microplastics and PFAS, with British craftsmanship built to last. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification, October 2026.
How much does Longwell cost?
Longwell's best seller, Hand-Hammered Titanium Pan 11", sells £59.95 on longwellco.com. 96% of the catalogue is in stock. Gravity does not track prices daily: check longwellco.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Longwell promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Longwell advertises on Facebook and Instagram and on Google, where its offers often run. Check longwellco.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Longwell?
Longwell sells on its own website, longwellco.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Longwell?
Gravity by Benchr records a company, whose domain was registered in 2026, with 90 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Longwell doing well?
Yes. Gravity by Benchr estimates about 151,700 visits to longwellco.com in September 2026, up 157% in a month and up 11,709% over three months. Longwell ranks #69 of 6,546 Kitchen & Dining brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Longwell use?
Gravity by Benchr identifies longwellco.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records.
What is Longwell's ad budget?
Gravity by Benchr does not publish a spend figure for Longwell on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands?
Among Kitchen & Dining brands in the Gravity by Benchr index, Longwell ranks #69 of 6,546 by estimated traffic. Its closest competitors on the same market are soltam.co.il, kuhnrikon.com, HexClad Cookware EU, Cook & Pan and Our Place. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Longwell.