Brand page · Personal Care · Germany
LOONA'S: 45.2k visits a month, 291 active Meta ads, Gravity score 663.
LOONA'S — Loona's Naturkosmetik is a brand that sells premium natural soaps for hair and body, handcrafted and plastic-free. In September 2026 loonaskincare.de drew an estimated 45.2k visits, down 11% on the month before. It ranks #163 of 3,138 Personal Care brands in Germany and holds a 4.5 Trustpilot rating over 497 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 181 peers: Personal Care brands in Germany with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Loona's Naturkosmetik is a brand that sells premium natural soaps for hair and body, handcrafted and plastic-free.
01 · Traffic
How much traffic LOONA'S gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
LOONA'S drew an estimated 45.2k visits in September 2026, down 11% on the month before and down 15% over three months.
- Worldwide#185,358of 4.5m sites · Top 5%
- In Germany#8,333of 184k sites · Top 5%
- Personal Care, worldwide#9,438of 215,119 brands · Top 5%
- Personal Care, Germany#163of 3,138 brands · Top 10%
45.2k
estimated visits in September
1 mo ▼ −11.4%4 mo ▼ −14.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about LOONA'S.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
LOONA'S holds 4.5 out of 5 on Trustpilot over 497 reviews, 384 of them in the last twelve months: 79% of customers give five stars and 8% one star. That volume places LOONA'S in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What LOONA'S sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
LOONA'S sells on Shopify, 100% of its catalogue in stock. The best seller is 3-6% Herbal-Love Haarseife (Tiefenreinigung & schnell fettendes Haar), at €16.95–€19.95, followed by 8% Apple-Wonder Haarseife (Haarglanz & fluffig-weiches Haar) and 15% Coffee-Calma Haarseife (Kopfhaut-Ritual & Tiefenpflege).
#13-6% Herbal-Love Haarseife (Tiefenreinigung & schnell fettendes Haar)LOONA'S€16.95–€19.95In stock
#28% Apple-Wonder Haarseife (Haarglanz & fluffig-weiches Haar)LOONA'S€16.95–€19.95In stock
#315% Coffee-Calma Haarseife (Kopfhaut-Ritual & Tiefenpflege)LOONA'S€18.95–€21.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places LOONA'S in its comparison group.
- Average rating
- 4.76 / 5
- Rated products
- 100% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$39.15
- Currency
- EUR
04 · Ads
What LOONA'S is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
LOONA'S runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
30 % Sale auf die Curl Awakening BoxLoonas.de7 Oct 2026image
30 % Sale auf die Curl Awakening BoxLoonas.de7 Oct 2026image
30 % Sale auf die Curl Awakening BoxLoonas.de7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Joshua Jerome David Küssnerverified
Text ad20 Oct 2026Joshua Jerome David Küssnerverified
Text ad20 Oct 2026Joshua Jerome David Küssnerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about LOONA'S.
The creators who tag @loonas.de on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loonas.de on Instagram, led by VEGAN BOX (25.4k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVEGAN BOX@vegan_box · 🇩🇪 DE | Food cooking nutrition Creator | 25.4k | 0.3% | 1 | Tagged @loonas.de |
06 · Competitors according to Gravity
Who LOONA'S competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for LOONA'S among Personal Care brands in Germany. The closest is khadi, then khadi, khadi-pl, Khadi Spain, Moroccanoil EU, khadi-it.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| khadikhadi.de | |||||||
| khadikhadi.fr | |||||||
| khadi-plkhadi.pl | |||||||
| Khadi Spainkhadi.es | |||||||
| Moroccanoil EUde.moroccanoil.com | |||||||
| khadi-itkhadi.it |
07 · Company
The company behind LOONA'S.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
LOONA'S is a company based in Saarbrücken, Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Saarbrücken
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loonaskincare.de · Shopify · EUR
- Catalogue
- 14 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about LOONA'S
What people ask Google about LOONA'S.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is LOONA'S a legit company?
According to Gravity by Benchr, LOONA'S is a brand based in Saarbrücken, Germany: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 41,684 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
LOONA'S reviews: is it worth it?
Customers rate LOONA'S 4.5 out of 5 on Trustpilot over 497 reviews, 384 of them in the last twelve months: 79% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is LOONA'S?
Loona's Naturkosmetik is a brand that sells premium natural soaps for hair and body, handcrafted and plastic-free. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 43% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does LOONA'S cost?
LOONA'S' best seller, 3-6% Herbal-Love Haarseife (Tiefenreinigung & schnell fettendes Haar), sells from €16.95 to €19.95 on loonaskincare.de. 100% of the catalogue is in stock. Gravity does not track prices daily: check loonaskincare.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a LOONA'S discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: LOONA'S advertises on Facebook and Instagram and on Google, where its offers often run. Check loonaskincare.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy LOONA'S?
LOONA'S sells on its own website, loonaskincare.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is LOONA'S growing?
Not at the moment. Gravity by Benchr estimates about 45,200 visits to loonaskincare.de in September 2026, down 11% in a month and down 15% over three months. LOONA'S ranks #163 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does LOONA'S use?
Gravity by Benchr identifies loonaskincare.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does LOONA'S spend on Meta ads?
Gravity by Benchr does not publish a spend figure for LOONA'S on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, LOONA'S ranks #163 of 3,138 by estimated traffic. Its closest competitors on the same market are khadi, khadi, khadi-pl, Khadi Spain and Moroccanoil EU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with LOONA'S.