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  5. Lucie Annabel

Brand page · Decor · United Kingdom

Lucie Annabel Top 10% worldwide Top 10% in United Kingdom Top 5% in Decor Top 5% in Decor in United Kingdom
lucieannabel.com·🇬🇧 Hartlepool, United Kingdom· Shopify·Since 2022

Lucie Annabel: 35.9k visits a month, 18 active Meta ads, Gravity score 528.

Lucie Annabel — Lucie Annabel is a brand that specializes in traditional wallpaper designs featuring classic English chintzes, iconic florals and archival prints reinterpreted for modern customers. In September 2026 lucieannabel.com drew an estimated 35.9k visits, down 24% on the month before. It ranks #837 of 42,373 Decor brands in United Kingdom and holds a 2.7 Trustpilot rating over 35 reviews.

lucieannabel.com@lucieannabelhome 51.8kFacebookTrustpilot 2.7Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
35.9k
−24% vs. August 2026
Instagram followers
51.8k
914 posts · @lucieannabelhome
Trustpilot
2.7
35 reviews · 20 in 12 months
Meta ads
18
active · on Google since 2024
Products
99%
in stock · 110 collections
Rank in United States
#837
of 42,373 in Decor
LinkedIn
—
Data not available
Earned media value
€14.4k
per month, Instagram

Gravity score

528/ 1000 · 9 of 10 indicators rated
Brand Power503
Momentum620
Performance460

Percentiles within 391 peers: Decor brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Lucie Annabel is a brand that specializes in traditional wallpaper designs featuring classic English chintzes, iconic florals and archival prints reinterpreted for modern customers.

01 · Traffic

How much traffic Lucie Annabel gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Lucie Annabel drew an estimated 35.9k visits in September 2026, down 24% on the month before and down 7% over three months.

  • Worldwide#225,847of 4.5m sites · Top 10%
  • In United States#71,025of 1.2m sites · Top 10%
  • Decor, worldwide#4,854of 185,686 brands · Top 5%
  • Decor, United States#837of 42,373 brands · Top 5%
Monthly visitssource Sept 2026

35.9k

estimated visits in September

1 mo ▼ −23.8%4 mo ▼ −6.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Lucie Annabel.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Lucie Annabel holds 2.7 out of 5 on Trustpilot over 35 reviews, 20 of them in the last twelve months: 29% of customers give five stars and 51% one star. That volume places Lucie Annabel in the top 50% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotread 21 Oct 2026
2.7TrustScore · 35 reviews · 20 in 12 months
Top 50% review volume
5 ★29%
4 ★0%
3 ★6%
2 ★14%
1 ★51%

Interior Designer Wallpaper Store Decoration and Interior Design Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Lucie Annabel sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Lucie Annabel sells on Shopify, 99% of its catalogue in stock. The best seller is Lucie Annabel Paste (upto 8 rolls), at £9.00, followed by Sketched Meadow Wallpaper in Stone on Windsor Cream and Tulip Garden Wallpaper in Sweet Pink and Olive on Cream.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Wallpaper47%
Arts & Crafts47%
Painting Consumables6%
Decor0%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor48%
Hobbies & Creative Arts47%
Building Consumables6%
Gift Cards0%

The dominant category places Lucie Annabel in its comparison group.

Prices and ratingsstore data
Average rating
4.76 / 5
Rated products
11% of the catalogue
In stock
99%
Upper price quartile
US$125.74
Currency
GBP

05 · Influencers

Who talks about Lucie Annabel.

The creators who tag @lucieannabelhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lucieannabelhome on Instagram, led by Rebecca Lewis (270k followers, 1.7% engagement).

Influencersaccounts tagging @lucieannabelhome · Instagram
AccountProfileFollowersEngagementTagsRelationship
RRebecca Lewis@love_this_old_house · 🇬🇧 GBDecoration garden diy Creator270k1.7%3Tagged @lucieannabelhome
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Lucie Annabel competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Lucie Annabel among Decor brands in United Kingdom. The closest is Lust Home, then Divine Savages, Penny Morrison, St. Jude's Fabrics & Wallpapers, Voyage Maison, Holland Street.

CompetitorsDecor · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Lust Homelusthome.com
Divine Savagesdivinesavages.com
Penny Morrisonpennymorrison.com
St. Jude's Fabrics & Wallpapersstjudesfabrics.co.uk
Voyage Maisonvoyagemaison.com
Holland Streethollandstreet.co
Competitors Gravity finds for Lucie Annabel. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Lucie Annabel with Lust Home

07 · Company

The company behind Lucie Annabel.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Lucie Annabel is a company based in Hartlepool, United Kingdom, on a domain registered in February 2022.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · Hartlepool
Founded
Data not available
Domain registered
12 Feb 2022
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
Data not available
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lucieannabel.com · Shopify · GBP
Catalogue
110 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Lucie Annabel

What people ask Google about Lucie Annabel.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Lucie Annabel legit or a scam?

According to Gravity by Benchr, Lucie Annabel is a brand based in Hartlepool, United Kingdom: its website has existed since February 2022, it sells on a Shopify store, it has 51,820 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

Lucie Annabel reviews: is it worth it?

Customers rate Lucie Annabel 2.7 out of 5 on Trustpilot over 35 reviews, 20 of them in the last twelve months: 29% give five stars, 51% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Lucie Annabel known for?

Lucie Annabel is a brand that specializes in traditional wallpaper designs featuring classic English chintzes, iconic florals and archival prints reinterpreted for modern customers. Gravity by Benchr classifies it under Decor, with Wallpaper making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Is Lucie Annabel expensive?

Lucie Annabel's best seller, Lucie Annabel Paste (upto 8 rolls), sells £9.00 on lucieannabel.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check lucieannabel.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Lucie Annabel have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Lucie Annabel advertises on Facebook and Instagram and on Google, where its offers often run. Check lucieannabel.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Lucie Annabel?

Lucie Annabel sells on its own website, lucieannabel.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Lucie Annabel?

Gravity by Benchr records a company based in Hartlepool, United Kingdom, whose domain was registered in 2022. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Lucie Annabel doing well?

Not at the moment. Gravity by Benchr estimates about 35,900 visits to lucieannabel.com in September 2026, down 24% in a month and down 7% over three months. Lucie Annabel ranks #837 of 42,373 Decor brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Lucie Annabel use?

Gravity by Benchr identifies lucieannabel.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since May 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Lucie Annabel's ad budget?

Gravity by Benchr does not publish a spend figure for Lucie Annabel on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands in United Kingdom?

Among Decor brands in United Kingdom in the Gravity by Benchr index, Lucie Annabel ranks #837 of 42,373 by estimated traffic. Its closest competitors on the same market are Lust Home, Divine Savages, Penny Morrison, St. Jude's Fabrics & Wallpapers and Voyage Maison. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lucie Annabel.