- Gravity
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- Lust Home
Brand page · Decor · United Kingdom
Lust Home traffic, ads & competitors 112k visits a month, 24 active Meta ads, Gravity score 437.
Lust Home — Lust Home is a wallpaper brand that designs and prints wallpaper in the UK. In September 2026 lusthome.com drew an estimated 112k visits, down 10% on the month before. It ranks #122 of 13,189 Decor brands in the United Kingdom and holds a 2.7 Trustpilot rating over 49 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 131 peers: Decor brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lust Home is a wallpaper brand that designs and prints wallpaper in the UK.
01 · Traffic
Lust Home website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lust Home drew an estimated 112k visits in September 2026, down 10% on the month before and up 2% over three months.
- Worldwide#85,534of 4.5m sites · Top 5%
- In United Kingdom#4,403of 192k sites · Top 5%
- Decor, worldwide#1,528of 185,686 brands · Top 1%
- Decor, United Kingdom#122of 13,189 brands · Top 1%
112k
estimated visits in September
1 mo ▼ −10.3%4 mo ▲ +2.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Lust Home reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lust Home holds 2.7 out of 5 on Trustpilot over 49 reviews, 16 of them in the last twelve months: 35% of customers give five stars and 45% one star. That volume places Lust Home in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Wallpaper Store Interior Designer Decoration and Interior Design Store Poster Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Lust Home best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Lust Home sells on Shopify, 98% of its catalogue in stock. The best seller is Lust Home Wallpaper Paste (Upto 8 Rolls), at £8.00, followed by She's a Wildflower Wallpaper in Brights on Vintage Cream and Leonardo Wallpaper in Green Marble.
#1Lust Home Wallpaper Paste (Upto 8 Rolls)Lust Home£8.00In stock
#2She's a Wildflower Wallpaper in Brights on Vintage CreamLust Home£65.00In stock
#3Leonardo Wallpaper in Green MarbleLust Home£50.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Lust Home in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 24% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$66.18
- Currency
- GBP
04 · Ads
Lust Home ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lust Home runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2022 (image, text, video).
Discover Bold, Unique WallpapersLust Home7 Oct 2026video
Lust HomeLust Home30 Sept 2026image
1919 Wallpaper in Navy and MustardsLust Home24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026HENDERSON DESIGN GROUP LTDverified
Text ad21 Oct 2026HENDERSON DESIGN GROUP LTDverified
Text ad21 Oct 2026HENDERSON DESIGN GROUP LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Lust Home influencers
The creators who tag @lust.home on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lust.home on Instagram, led by 𝕂𝕚𝕞𝕓𝕖𝕣𝕝𝕖𝕪 / 𝕀𝕟𝕥𝕖𝕣𝕚𝕠𝕣 𝔻𝕖𝕤𝕚𝕘𝕟𝕖𝕣 (22k followers, 0.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝕂𝕚𝕞𝕓𝕖𝕣𝕝𝕖𝕪 / 𝕀𝕟𝕥𝕖𝕣𝕚𝕠𝕣 𝔻𝕖𝕤𝕚𝕘𝕟𝕖𝕣@lemonleopard_interiordesign · 🇬🇧 GB | Decoration garden diy Creator | 22k | 0.3% | 5 | Tagged @lust.home |
06 · Competitors according to Gravity
Lust Home competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lust Home among Decor brands in the United Kingdom. The closest is Lucie Annabel, then No Rules Wallpaper, Voyage Maison, Yorkshire Fabric Shop, Divine Savages, The White Window Curtains.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Lucie Annabellucieannabel.com | |||||||
| No Rules Wallpapernoruleswallpaper.com | |||||||
| Voyage Maisonvoyagemaison.com | |||||||
| Yorkshire Fabric Shopyorkshirefabricshop.com | |||||||
| Divine Savagesdivinesavages.com | |||||||
| The White Window Curtainsthewhitewindowcurtains.co.uk |
07 · Company
Who is behind Lust Home?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lust Home is a company based in Hartlepool, United Kingdom, on a domain registered in March 2007.
- Entity country
- 🇬🇧 United Kingdom · Hartlepool
- Domain registered
- 26 Mar 2007
- Status
- Operating
- Own store
- lusthome.com · Shopify · GBP
- Catalogue
- 107 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lust Home
What people ask Google about Lust Home.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lust Home legit?
According to Gravity by Benchr, Lust Home is a brand based in Hartlepool, United Kingdom: its website has existed since March 2007, it sells on a Shopify store, it has 125,347 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Lust Home reviews
Customers rate Lust Home 2.7 out of 5 on Trustpilot over 49 reviews, 16 of them in the last twelve months: 35% give five stars, 45% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lust Home sell?
Lust Home is a wallpaper brand that designs and prints wallpaper in the UK. Gravity by Benchr classifies it under Decor, with Wallpaper making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Lust Home cost?
Lust Home's best seller, Lust Home Wallpaper Paste (Upto 8 Rolls), sells £8.00 on lusthome.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check lusthome.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Lust Home have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lust Home advertises on Facebook and Instagram and on Google, where its offers often run. Check lusthome.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Lust Home?
Lust Home sells on its own website, lusthome.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Lust Home?
Gravity by Benchr records a company based in Hartlepool, United Kingdom, whose domain was registered in 2007. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lust Home doing well?
Yes. Gravity by Benchr estimates about 111,500 visits to lusthome.com in September 2026, down 10% in a month and up 2% over three months. Lust Home ranks #122 of 13,189 Decor brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Lust Home use?
Gravity by Benchr identifies lusthome.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Lust Home spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lust Home on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in the United Kingdom?
Among Decor brands in the United Kingdom in the Gravity by Benchr index, Lust Home ranks #122 of 13,189 by estimated traffic. Its closest competitors on the same market are Lucie Annabel, No Rules Wallpaper, Voyage Maison, Yorkshire Fabric Shop and Divine Savages. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lust Home.