Brand page · Handbags, Wallets & Cases · United Kingdom
Luella Grey: 37.2k visits a month, 34 active Meta ads, Gravity score 676.
Luella Grey — Luella Grey London is a British handbag and accessory brand that designs and sells luxury handbags and purses for women, offering bags for various occasions including day-to-evening styles, work totes, and event bags. In September 2026 luellagrey.com drew an estimated 37.2k visits, up 75% on the month before. It ranks #218 of 6,027 Handbags, Wallets & Cases brands in United Kingdom and holds a 4.3 Trustpilot rating over 21 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Handbags, Wallets & Cases brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Luella Grey London is a British handbag and accessory brand that designs and sells luxury handbags and purses for women, offering bags for various occasions including day-to-evening styles, work totes, and event bags.
01 · Traffic
How much traffic Luella Grey gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luella Grey drew an estimated 37.2k visits in September 2026, up 75% on the month before and up 140% over three months.
- Worldwide#219,153of 4.5m sites · Top 5%
- In United States#69,076of 1.2m sites · Top 10%
- Handbags, Wallets & Cases, worldwide#1,459of 28,870 brands · Top 10%
- Handbags, Wallets & Cases, United States#218of 6,027 brands · Top 5%
37.2k
estimated visits in September
1 mo ▲ +74.9%4 mo ▲ +139.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luella Grey.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luella Grey holds 4.3 out of 5 on Trustpilot over 21 reviews, 18 of them in the last twelve months: 86% of customers give five stars and 10% one star. That volume places Luella Grey in the top 50% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Fashion Accessories Store Handbags Shop Bag Shop Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luella Grey sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Luella Grey sells on Shopify, 79% of its catalogue in stock. The best seller is Suky Peat Medium Woven Crossbody, at £119.00, followed by Indigo Black Cherry Oversized Clutch and Cristobel Black Laptop Tote.
Suky Peat Medium Woven CrossbodyLuella Grey£119.00In stock
Indigo Black Cherry Oversized ClutchLuella Grey£99.00In stock
Cristobel Black Laptop ToteLuella Grey£129.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Luella Grey in its comparison group.
- Average rating
- 4.92 / 5
- Rated products
- 43% of the catalogue
- In stock
- 79%
- Upper price quartile
- US$159.49
- Currency
- GBP
04 · Ads
What Luella Grey is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luella Grey runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2023 (image, text, video).
Favourites worth knowingLuella Grey London5 Oct 2026video
Meet Indigo ✨Luella Grey London1 Oct 2026video
Luella Grey LondonLuella Grey London29 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Luella Grey London Limitedverified
Text ad20 Oct 2026Luella Grey London Limitedverified
Text ad20 Oct 2026Luella Grey London Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luella Grey.
The creators who tag @luellagreylondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luellagreylondon on Instagram, led by Catherine KD (Cat) (84.2k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCatherine KD (Cat)@ivy_cottage_country_living_ · 🇬🇧 GB | Decoration garden diy Creator | 84.2k | 1.4% | 1 | Tagged @luellagreylondon |
06 · Competitors according to Gravity
Who Luella Grey competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luella Grey among Handbags, Wallets & Cases brands in United Kingdom. The closest is GRAFEA, then FORMES, Studio Isolde, Trendiesty, Alora Bay, LRM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GRAFEAgrafea.com | |||||||
| FORMESformes.com | |||||||
| Studio Isoldestudioisolde.com | |||||||
| Trendiestytrendiesty.com | |||||||
| Alora Bayalorabay.com | |||||||
| LRMlrmgoods.co.uk |
07 · Company
The company behind Luella Grey.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luella Grey is a company based in Surrey, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in April 2019. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Surrey
- Founded
- 2019, per LinkedIn
- Domain registered
- 7 Apr 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luellagrey.com · Shopify · GBP
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luella Grey
What people ask Google about Luella Grey.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luella Grey legit?
According to Gravity by Benchr, Luella Grey is a brand based in Surrey, United Kingdom: its website has existed since April 2019, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 12,181 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Luella Grey reviews: is it worth it?
Customers rate Luella Grey 4.3 out of 5 on Trustpilot over 21 reviews, 18 of them in the last twelve months: 86% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Luella Grey known for?
Luella Grey London is a British handbag and accessory brand that designs and sells luxury handbags and purses for women, offering bags for various occasions including day-to-evening styles, work totes, and event bags. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 45% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Luella Grey cost?
Luella Grey's best seller, Suky Peat Medium Woven Crossbody, sells £119.00 on luellagrey.com. 79% of the catalogue is in stock. Gravity does not track prices daily: check luellagrey.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Luella Grey promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Luella Grey advertises on Facebook and Instagram and on Google, where its offers often run. Check luellagrey.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Luella Grey?
Luella Grey sells on its own website, luellagrey.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Luella Grey?
Gravity by Benchr records a company based in Surrey, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Luella Grey doing well?
Yes. Gravity by Benchr estimates about 37,200 visits to luellagrey.com in September 2026, up 75% in a month and up 140% over three months. Luella Grey ranks #218 of 6,027 Handbags, Wallets & Cases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Luella Grey use?
Gravity by Benchr identifies luellagrey.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Luella Grey's ad budget?
Gravity by Benchr does not publish a spend figure for Luella Grey on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United Kingdom?
Among Handbags, Wallets & Cases brands in United Kingdom in the Gravity by Benchr index, Luella Grey ranks #218 of 6,027 by estimated traffic. Its closest competitors on the same market are GRAFEA, FORMES, Studio Isolde, Trendiesty and Alora Bay. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luella Grey.