Brand page · Handbags, Wallets & Cases · United Kingdom
FORMES: 56.9k visits a month, 243 active Meta ads, Gravity score 849.
FORMES — FORMES offers high-quality luxury bags and accessories designed with elegance and functionality. In September 2026 formes.com drew an estimated 56.9k visits, up 16% on the month before. It ranks #171 of 6,027 Handbags, Wallets & Cases brands in United Kingdom and holds a 4.7 Trustpilot rating over 194 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 66 peers: Handbags, Wallets & Cases brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
FORMES offers high-quality luxury bags and accessories designed with elegance and functionality.
01 · Traffic
How much traffic FORMES gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
FORMES drew an estimated 56.9k visits in September 2026, up 16% on the month before and up 67% over three months.
- Worldwide#152,125of 4.5m sites · Top 5%
- In United States#49,051of 1.2m sites · Top 5%
- Handbags, Wallets & Cases, worldwide#1,001of 28,870 brands · Top 5%
- Handbags, Wallets & Cases, United States#171of 6,027 brands · Top 5%
56.9k
estimated visits in September
1 mo ▲ +16.4%4 mo ▲ +67.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about FORMES.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
FORMES holds 4.7 out of 5 on Trustpilot over 194 reviews, 164 of them in the last twelve months: 91% of customers give five stars and 4% one star. That volume places FORMES in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Fashion Designer Fashion Accessories Store Bags and Luggage Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What FORMES sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
FORMES sells on Shopify, 100% of its catalogue in stock. The best seller is Mini Adapt Ripple Nero, at £100.00, followed by Porto Duffle Nero and Mini Porto Nero.
#1Mini Adapt Ripple NeroFORMES£100.00In stock
#2Porto Duffle NeroFORMES£165.00In stock
#3Mini Porto NeroFORMES£100.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places FORMES in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 79% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$158.83
- Currency
- GBP
04 · Ads
What FORMES is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
FORMES runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
Our new everyday essential.Formes5 Oct 2026video
My Search for the Perfect BackpackFormes4 Oct 2026video
Premium Travel BagsFormes3 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about FORMES.
The creators who tag @formeslondon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @formeslondon on Instagram, led by LIAM GALLAGHER (265k followers, 8.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLIAM GALLAGHER@laymedownliam · 🇬🇧 GB | Fashion style luxury Creator | 265k | 8.6% | 1 | Tagged @formeslondon |
06 · Competitors according to Gravity
Who FORMES competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for FORMES among Handbags, Wallets & Cases brands in United Kingdom. The closest is GRAFEA, then Luella Grey, Fiorelli, Paul Costelloe, Cambridge Satchel, Zatchels.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GRAFEAgrafea.com | |||||||
| Luella Greyluellagrey.com | |||||||
| Fiorellifiorelli.com | |||||||
| Paul Costelloepaulcostelloebags.com | |||||||
| Cambridge Satchelus.cambridgesatchel.com | |||||||
| Zatchelszatchels.com |
07 · Company
The company behind FORMES.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
FORMES is a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in May 1998. It employs about 4 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2004, per LinkedIn
- Domain registered
- 6 May 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 4 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- formes.com · Shopify · GBP
- Catalogue
- 24 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about FORMES
What people ask Google about FORMES.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is FORMES legit or a scam?
According to Gravity by Benchr, FORMES is a brand based in London, United Kingdom: its website has existed since May 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 4 people on LinkedIn, it has 15,136 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about FORMES?
Customers rate FORMES 4.7 out of 5 on Trustpilot over 194 reviews, 164 of them in the last twelve months: 91% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is FORMES known for?
FORMES offers high-quality luxury bags and accessories designed with elegance and functionality. Gravity by Benchr classifies it under Handbags, Wallets & Cases, with Handbags making up 44% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is FORMES expensive?
FORMES' best seller, Mini Adapt Ripple Nero, sells £100.00 on formes.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check formes.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a FORMES discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: FORMES advertises on Facebook and Instagram, where its offers often run. Check formes.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy FORMES?
FORMES sells on its own website, formes.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind FORMES?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2004 according to LinkedIn, on a domain registered in 1998, with 4 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is FORMES doing well?
Yes. Gravity by Benchr estimates about 56,900 visits to formes.com in September 2026, up 16% in a month and up 67% over three months. FORMES ranks #171 of 6,027 Handbags, Wallets & Cases brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does FORMES use?
Gravity by Benchr identifies formes.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is FORMES' ad budget?
Gravity by Benchr does not publish a spend figure for FORMES on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Handbags, Wallets & Cases brands in United Kingdom?
Among Handbags, Wallets & Cases brands in United Kingdom in the Gravity by Benchr index, FORMES ranks #171 of 6,027 by estimated traffic. Its closest competitors on the same market are GRAFEA, Luella Grey, Fiorelli, Paul Costelloe and Cambridge Satchel. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with FORMES.