Brand page · Clothing · United Kingdom
Luke1977 traffic, ads & competitors 91.9k visits a month, 72 active Meta ads, Gravity score 681.
Luke1977 — Luke1977 is a British designer menswear brand that offers luxury clothing collections including streetwear, terrace wear, smart casual wear, and collaborations. In September 2026 luke1977.com drew an estimated 91.9k visits, down 14% on the month before. It ranks #573 of 19,668 Clothing brands in the United Kingdom and holds a 4.7 Trustpilot rating over 4,595 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Luke1977 is a British designer menswear brand that offers luxury clothing collections including streetwear, terrace wear, smart casual wear, and collaborations.
01 · Traffic
Luke1977 website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luke1977 drew an estimated 91.9k visits in September 2026, down 14% on the month before and up 6% over three months.
- Worldwide#100,802of 4.5m sites · Top 5%
- In United Kingdom#5,232of 192k sites · Top 5%
- Clothing, worldwide#9,633of 459,295 brands · Top 5%
- Clothing, United Kingdom#573of 19,668 brands · Top 5%
91.9k
estimated visits in September
1 mo ▼ −14.1%4 mo ▲ +6.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Luke1977 reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luke1977 holds 4.7 out of 5 on Trustpilot over 4,595 reviews, 873 of them in the last twelve months: 85% of customers give five stars and 7% one star. That volume places Luke1977 in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%. On Google, Luke1977 scores 4.9 over 17 reviews.
Sportswear Store Children's Clothing Store Clothing Store Women's Clothing Store Men's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Luke1977 best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Luke1977 sells on Shopify, 100% of its catalogue in stock. The best seller is Johnys 3 Pack T-Shirts - Red/White/Navy, at £25.00, followed by Johnys 3 Pack T-Shirts - Black/White/Navy and Johnys 3 Pack T-Shirts - Navy/Sky/White.
#1Johnys 3 Pack T-Shirts - Red/White/NavyLuke1977£25.00In stock
#2Johnys 3 Pack T-Shirts - Black/White/NavyLuke1977£35.00In stock
#3Johnys 3 Pack T-Shirts - Navy/Sky/WhiteLuke1977£35.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Luke1977 in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 34% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$79.41
- Currency
- GBP
04 · Ads
Luke1977 ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luke1977 runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2023 (image, text, video).
New Season. New Gear.LUKE 19777 Oct 2026video
Delighted to team up with @luke1977official to showcase their new Autumn/Winter range 😮💨 Streetwear/smart casual all wrapped into one herLUKE 19777 Oct 2026video
Gear Up For AutumnLUKE 19776 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026BlueVision Interactive Limitedverified
Text ad20 Oct 2026Luke Roper Limitedverified
Text ad20 Oct 2026Luke Roper Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Luke1977 influencers
The creators who tag @luke1977official on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luke1977official on Instagram, led by Adam Smithy (71.9k followers, 3.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAdam Smithy@adamjsmithy · 🇬🇧 GB | Pro sports athletes Creator | 71.9k | 3.7% | 2 | Tagged @luke1977official |
06 · Competitors according to Gravity
Luke1977 competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luke1977 among Clothing brands in the United Kingdom. The closest is HERA Clothing, then MAUVAIS, JK Attire, Milana Studios, Pretty Green Store, Yes Friends.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HERA Clothingheraclothing.com | |||||||
| MAUVAISmauvais.co.uk | |||||||
| JK Attirejkattire.co.uk | |||||||
| Milana Studiosmilanastudios.com | |||||||
| Pretty Green Storeprettygreen.com | |||||||
| Yes Friendsyesfriends.co |
07 · Company
Who is behind Luke1977?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luke1977 is a company based in Furze Grounds Farm, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in September 2002. It employs about 37 people.
- Entity country
- 🇬🇧 United Kingdom · Furze Grounds Farm
- Founded
- 2001, per LinkedIn
- Domain registered
- 19 Sept 2002
- Status
- Operating
- Employees
- 37 on LinkedIn
- Own store
- luke1977.com · Shopify · GBP
- Catalogue
- 295 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luke1977
What people ask Google about Luke1977.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luke1977 legit or a scam?
According to Gravity by Benchr, Luke1977 is a brand based in Furze Grounds Farm, United Kingdom: its website has existed since September 2002, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 37 people on LinkedIn, it has 61,909 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Luke1977 reviews: is it worth it?
Customers rate Luke1977 4.7 out of 5 on Trustpilot over 4,595 reviews, 873 of them in the last twelve months: 85% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Luke1977 scores 4.9 over 17 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Luke1977?
Luke1977 is a British designer menswear brand that offers luxury clothing collections including streetwear, terrace wear, smart casual wear, and collaborations. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 51% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Luke1977 expensive?
Luke1977's best seller, Johnys 3 Pack T-Shirts - Red/White/Navy, sells £25.00 on luke1977.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check luke1977.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Luke1977 discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Luke1977 advertises on Facebook and Instagram and on Google, where its offers often run. Check luke1977.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Luke1977?
Luke1977 sells on its own website, luke1977.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Luke1977?
Gravity by Benchr records a company based in Furze Grounds Farm, United Kingdom, founded in 2001 according to LinkedIn, on a domain registered in 2002, with 37 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Luke1977 growing?
Yes. Gravity by Benchr estimates about 91,900 visits to luke1977.com in September 2026, down 14% in a month and up 6% over three months. Luke1977 ranks #573 of 19,668 Clothing brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Luke1977 use?
Gravity by Benchr identifies luke1977.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since March 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Luke1977 spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luke1977 on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United Kingdom?
Among Clothing brands in the United Kingdom in the Gravity by Benchr index, Luke1977 ranks #573 of 19,668 by estimated traffic. Its closest competitors on the same market are HERA Clothing, MAUVAIS, JK Attire, Milana Studios and Pretty Green Store. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luke1977.