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  5. Luke's Lobster

Brand page · Food Items · United States

Luke's Lobster Top 5% worldwide Top 5% in United States Top 5% in Food Items Top 5% in Food Items in United States
lukeslobster.com·🇺🇸 Saco, United States· Shopify·Since 2009

Luke's Lobster: 79.5k visits a month, 55 active Meta ads, Gravity score 597.

Luke's Lobster — Luke's Lobster is a family-owned Maine seafood business that operates a restaurant chain specializing in lobster rolls and other seafood products. In September 2026 lukeslobster.com drew an estimated 79.5k visits, down 9% on the month before. It ranks #344 of 20,419 Food Items brands in United States.

lukeslobster.com@lukeslobster 129kYouTube 932FacebookLinkedIn 7.3kTrustpilot 3.1Meta Ad Library 55

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
79.5k
−9% vs. August 2026
Instagram followers
129k
4,426 posts · @lukeslobster
Trustpilot
3.1
3 reviews · 1 in 12 months
Meta ads
55
active · on Google since 2023
Products
100%
in stock · 12 collections
Rank in United States
#344
of 20,419 in Food Items
LinkedIn
7.3k
followers · 199 employees
Earned media value
€24.0k
per month, Instagram

Gravity score

597/ 1000 · 10 of 10 indicators rated
Brand Power548
Momentum598
Performance646

Percentiles within 651 peers: Food Items brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Luke's Lobster is a family-owned Maine seafood business that operates a restaurant chain specializing in lobster rolls and other seafood products.

01 · Traffic

How much traffic Luke's Lobster gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Luke's Lobster drew an estimated 79.5k visits in September 2026, down 9% on the month before and down 7% over three months.

  • Worldwide#114,299of 4.5m sites · Top 5%
  • In United States#37,312of 1.2m sites · Top 5%
  • Food Items, worldwide#3,052of 260,714 brands · Top 5%
  • Food Items, United States#344of 20,419 brands · Top 5%
Monthly visitssource Sept 2026

79.5k

estimated visits in September

1 mo ▼ −8.9%4 mo ▼ −7.0%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Luke's Lobster.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Luke's Lobster holds 3.1 out of 5 on Trustpilot over 3 reviews, 1 of them in the last twelve months: 33% of customers give five stars and 67% one star.

Trustpilotread 21 Oct 2026
3.1TrustScore · 3 reviews · 1 in 12 months
5 ★33%
4 ★0%
3 ★0%
2 ★0%
1 ★67%

Online Food Ordering Service Seafood Wholesaler Take Away Service Restaurant

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Luke's Lobster sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Luke's Lobster sells on Shopify, 100% of its catalogue in stock. The best seller is Lobster Roll Kit - Serves 4, at US$154.00, followed by Live Maine Lobster - 1.25 - 1.5 lb and Lobster Roll Kit - Serves 8.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Meat, Seafood & Eggs67%
Print Books4%

Share of the catalogue by product family.

Activity mixdominant: Food Items
Food Items83%
Party & Celebration8%
Books4%
Gift Cards4%

The dominant category places Luke's Lobster in its comparison group.

Prices and ratingsstore data
Average rating
4.69 / 5
Rated products
79% of the catalogue
In stock
100%
Upper price quartile
US$129.00
Currency
USD

05 · Influencers

Who talks about Luke's Lobster.

The creators who tag @lukeslobster on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @lukeslobster on Instagram, led by Balboa Island (32.9k followers, 2.8% engagement).

Influencersaccounts tagging @lukeslobster · Instagram
AccountProfileFollowersEngagementTagsRelationship
BBalboa Island@balboaislandca · 🇺🇸 USTravel tourism exploration Creator32.9k2.8%2Tagged @lukeslobster
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Luke's Lobster competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Luke's Lobster among Food Items brands in United States. The closest is Backyard Butchers, then Granzin's Meat Market, Campo Grande, alaskankingcrab.com, Brown Pearcy, Wild For Salmon.

CompetitorsFood Items · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Backyard Butchersbackyardbutchers.com
Granzin's Meat Marketgranzins.com
Campo Grandeeatcampogrande.com
alaskankingcrab.comalaskankingcrab.com
Brown Pearcybrownpearcy.com
Wild For Salmonwildforsalmon.com
Competitors Gravity finds for Luke's Lobster. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Luke's Lobster with Backyard Butchers

07 · Company

The company behind Luke's Lobster.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Luke's Lobster is a company based in Saco, United States, founded in 2009 according to LinkedIn, on a domain registered in August 2009. It employs about 199 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · Saco
Founded
2009, per LinkedIn
Domain registered
27 Aug 2009
Share capital
Data not available
Status
Operating
President
Data not available
Activity code
Data not available
Employees
199 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
lukeslobster.com · Shopify · USD
Catalogue
12 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Luke's Lobster

What people ask Google about Luke's Lobster.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Luke's Lobster legit or a scam?

According to Gravity by Benchr, Luke's Lobster is a brand based in Saco, United States: its website has existed since August 2009, it sells on a Shopify store, it employs 199 people on LinkedIn, it has 128,533 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Luke's Lobster known for?

Luke's Lobster is a family-owned Maine seafood business that operates a restaurant chain specializing in lobster rolls and other seafood products. Gravity by Benchr classifies it under Food Items, with Meat, Seafood & Eggs making up 67% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Luke's Lobster cost?

Luke's Lobster's best seller, Lobster Roll Kit - Serves 4, sells US$154.00 on lukeslobster.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check lukeslobster.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Luke's Lobster discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Luke's Lobster advertises on Facebook and Instagram and on Google, where its offers often run. Check lukeslobster.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Luke's Lobster?

Luke's Lobster sells on its own website, lukeslobster.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns Luke's Lobster?

Gravity by Benchr records a company based in Saco, United States, founded in 2009 according to LinkedIn, on a domain registered in 2009, with 199 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Luke's Lobster growing?

Not at the moment. Gravity by Benchr estimates about 79,500 visits to lukeslobster.com in September 2026, down 9% in a month and down 7% over three months. Luke's Lobster ranks #344 of 20,419 Food Items brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Luke's Lobster use?

Gravity by Benchr identifies lukeslobster.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2023. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Luke's Lobster spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Luke's Lobster on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Food Items brands in United States?

Among Food Items brands in United States in the Gravity by Benchr index, Luke's Lobster ranks #344 of 20,419 by estimated traffic. Its closest competitors on the same market are Backyard Butchers, Granzin's Meat Market, Campo Grande, alaskankingcrab.com and Brown Pearcy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luke's Lobster.