Brand page · Clothing · United States
lularoe: 39.5k visits a month, 20 active Meta ads, Gravity score 582.
lularoe — LuLaRoe is a US-based fashion brand that designs and sells comfortable, affordable and stylish clothing for women through a multi-level marketing model, supporting independent retailers. In September 2026 lularoe.com drew an estimated 39.5k visits, up 4% on the month before. It ranks #3,354 of 97,158 Clothing brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 2787 peers: Clothing brands in United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
LuLaRoe is a US-based fashion brand that designs and sells comfortable, affordable and stylish clothing for women through a multi-level marketing model, supporting independent retailers.
01 · Traffic
How much traffic lularoe gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
lularoe drew an estimated 39.5k visits in September 2026, up 4% on the month before and down 15% over three months.
- Worldwide#207,765of 4.5m sites · Top 5%
- In United States#65,774of 1.2m sites · Top 10%
- Clothing, worldwide#19,926of 459,295 brands · Top 5%
- Clothing, United States#3,354of 97,158 brands · Top 5%
39.5k
estimated visits in September
1 mo ▲ +3.7%4 mo ▼ −14.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about lularoe.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
lularoe holds 3.7 out of 5 on Trustpilot over 6 reviews: 17% of customers give five stars and 33% one star.
Women's Clothing Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What lularoe sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read lularoe's catalogue yet.
Data not available
Share of the catalogue by product family.
The dominant category places lularoe in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- Data not available
- Currency
- USD
04 · Ads
What lularoe is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
lularoe runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since January 2026 (video).
Free Clothes. Unforgettable NightLuLaRoe5 Oct 2026image
Host the Best Girls' NightLuLaRoe5 Oct 2026image
Curious About Hosting? No Commitment.LuLaRoe5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about lularoe.
The creators who tag @lularoe on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who lularoe competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for lularoe among Clothing brands in United States. The closest is palmers.at, then Closer Couture, Etam, La Femme, Mia Boutique, Salinas.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| palmers.atpalmers.at | |||||||
| Closer Coutureclosercouture.com | |||||||
| Etametam.de | |||||||
| La Femmelafemmefashion.com | |||||||
| Mia Boutiquemiaboutique.co | |||||||
| Salinassalinas-rio.com.br |
07 · Company
The company behind lularoe.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
lularoe is a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in October 2012. It employs about 2,595 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2013, per LinkedIn
- Domain registered
- 9 Oct 2012
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,595 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lularoe.com · Shopify · USD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about lularoe
What people ask Google about lularoe.
9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is lularoe legit or a scam?
According to Gravity by Benchr, lularoe is a brand based in United States: its website has existed since October 2012, it sells on a Shopify store, it employs 2,595 people on LinkedIn, it has 211,372 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does lularoe sell?
LuLaRoe is a US-based fashion brand that designs and sells comfortable, affordable and stylish clothing for women through a multi-level marketing model, supporting independent retailers. Gravity by Benchr classifies it under Clothing, with Clothing making up 100% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is there a lularoe discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: lularoe advertises on Facebook and Instagram and on Google, where its offers often run. Check lularoe.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy lularoe?
lularoe sells on its own website, lularoe.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns lularoe?
Gravity by Benchr records a company based in United States, founded in 2013 according to LinkedIn, on a domain registered in 2012, with 2,595 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is lularoe growing?
Not at the moment. Gravity by Benchr estimates about 39,500 visits to lularoe.com in September 2026, up 4% in a month and down 15% over three months. lularoe ranks #3,354 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does lularoe use?
Gravity by Benchr identifies lularoe.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since January 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does lularoe spend on Meta ads?
Gravity by Benchr does not publish a spend figure for lularoe on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, lularoe ranks #3,354 of 97,158 by estimated traffic. Its closest competitors on the same market are palmers.at, Closer Couture, Etam, La Femme and Mia Boutique. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with lularoe.