Brand page · Clothing
Lulus: 9.6m visits a month, 858 active Meta ads.
Lulus — Lulus is a women's fashion brand offering dresses, tops, shoes and accessories, providing affordable luxury clothing for various occasions from casual to formal events. In September 2026 lulus.com drew an estimated 9.6m visits, up 8% on the month before. It ranks #7 of 97,158 Clothing brands and holds a 4.4 Trustpilot rating over 15,569 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Lulus is a women's fashion brand offering dresses, tops, shoes and accessories, providing affordable luxury clothing for various occasions from casual to formal events.
01 · Traffic
How much traffic Lulus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lulus drew an estimated 9.6m visits in September 2026, up 8% on the month before and up 17% over three months.
- Worldwide#2,240of 4.5m sites · Top 1%
- In United States#805of 1.2m sites · Top 1%
- Clothing, worldwide#138of 459,295 brands · Top 1%
- Clothing, United States#7of 97,158 brands · Top 1%
9.6m
estimated visits in September
1 mo ▲ +8.4%4 mo ▲ +17.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lulus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lulus holds 4.4 out of 5 on Trustpilot over 15,569 reviews, 6,551 of them in the last twelve months: 75% of customers give five stars and 10% one star. That volume places Lulus in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Lulus scores 4.8 over 10 reviews.
Clothing Store Women's Clothing Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lulus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lulus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lulus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lulus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lulus runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
New to Lulus? Get 20% OffLulus13 Oct 2026image
Your HOCO StyleLulus11 Oct 2026image
Style Steals, All Year LongLulus11 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Lulus Fashion Lounge Incverified
Text ad20 Oct 2026Lulus Fashion Lounge Incverified
Text ad20 Oct 2026Lulus Fashion Lounge Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lulus.
The creators who tag @lulus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lulus on Instagram, led by Melisa | 📍LA - OC (32.8k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMelisa | 📍LA - OC@meligatorr · 🇺🇸 US | Fashion style luxury Creator | 32.8k | 1.3% | 9 | Tagged @lulus |
06 · Competitors according to Gravity
Who Lulus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lulus among Clothing brands. The closest is Kaylas Collectives, then ASTR the Label, Club L London, formalityfashion.com, Lulusar, Beginning Boutique.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kaylas Collectiveskaylascollectives.com | |||||||
| ASTR the Labelastrthelabel.com | |||||||
| Club L Londonclubllondon.com | |||||||
| formalityfashion.comformalityfashion.com | |||||||
| Lulusarlulusar.com | |||||||
| Beginning Boutiquebeginningboutique.com |
07 · Company
The company behind Lulus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lulus is an e-commerce brand, founded in 1996 according to LinkedIn, on a domain registered in September 1995. It employs about 1,993 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1996, per LinkedIn
- Domain registered
- 12 Sept 1995
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,993 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lulus.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lulus
What people ask Google about Lulus.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lulus a legit company?
According to Gravity by Benchr, Lulus is a brand: its website has existed since September 1995, its Trustpilot profile is claimed by the brand, it employs 1,993 people on LinkedIn, it has 2,467,080 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lulus reviews: is it worth it?
Customers rate Lulus 4.4 out of 5 on Trustpilot over 15,569 reviews, 6,551 of them in the last twelve months: 75% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. On Google, Lulus scores 4.8 over 10 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Lulus sell?
Lulus is a women's fashion brand offering dresses, tops, shoes and accessories, providing affordable luxury clothing for various occasions from casual to formal events. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Lulus have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lulus advertises on Facebook and Instagram and on Google, where its offers often run. Check lulus.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lulus?
Gravity by Benchr records a company, founded in 1996 according to LinkedIn, on a domain registered in 1995, with 1,993 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lulus doing well?
Yes. Gravity by Benchr estimates about 9,582,900 visits to lulus.com in September 2026, up 8% in a month and up 17% over three months. Lulus ranks #7 of 97,158 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lulus' ad budget?
Gravity by Benchr does not publish a spend figure for Lulus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Lulus ranks #7 of 97,158 by estimated traffic. Its closest competitors on the same market are Kaylas Collectives, ASTR the Label, Club L London, formalityfashion.com and Lulusar. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lulus.