Brand page · Clothing · Brazil
Lupo: 650k visits a month, 161 active Meta ads, Gravity score 700.
Lupo — Lupo is a Brazilian brand that sells socks, intimate apparel, and sportswear for men, women, and children. In September 2026 lupo.com.br drew an estimated 650k visits, down 8% on the month before. It ranks #25 of 1,238 Clothing brands in Brazil.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 153 peers: Clothing brands in Brazil with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Lupo is a Brazilian brand that sells socks, intimate apparel, and sportswear for men, women, and children.
01 · Traffic
How much traffic Lupo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lupo drew an estimated 650k visits in September 2026, down 8% on the month before and up 18% over three months.
- Worldwide#20,192of 4.5m sites · Top 1%
- In Brazil#926of 185k sites · Top 1%
- Clothing, worldwide#1,616of 459,295 brands · Top 1%
- Clothing, Brazil#25of 1,238 brands · Top 5%
650k
estimated visits in September
1 mo ▼ −7.6%4 mo ▲ +17.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lupo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lupo holds 3.8 out of 5 on Trustpilot over 2 reviews: 50% of customers give five stars and 0% one star.
Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lupo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lupo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lupo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lupo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lupo runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since March 2023 (image, text, video).
Top Lsport Seamless Max IiLupo Sport10 Oct 2026image
MasculinoLupo Sport8 Oct 2026image
SaleLupo Sport8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026LUPO S/Averified
Text ad21 Oct 2026LUPO S/Averified
Text ad21 Oct 2026LUPO S/Averified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lupo.
The creators who tag @lupooficial on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Lupo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lupo among Clothing brands in Brazil. The closest is Top Underwear, then Penti, Mash, Fruit of the Loom, Caro Cuore, Jockey.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Top Underweartopwear.com | |||||||
| Pentipenti.com | |||||||
| Mashmash.com.br | |||||||
| Fruit of the Loomfruit.com | |||||||
| Caro Cuorecarocuore.com | |||||||
| Jockeyjockey.com |
07 · Company
The company behind Lupo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lupo is a company based in Brazil, founded in 1921 according to LinkedIn, on a domain registered in January 1997. It employs about 5,350 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇧🇷 Brazil
- Founded
- 1921, per LinkedIn
- Domain registered
- 6 Jan 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5,350 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lupo.com.br
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lupo
What people ask Google about Lupo.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lupo legit?
According to Gravity by Benchr, Lupo is a brand based in Brazil: its website has existed since January 1997, it employs 5,350 people on LinkedIn, it has 1,119,287 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Lupo known for?
Lupo is a Brazilian brand that sells socks, intimate apparel, and sportswear for men, women, and children. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Does Lupo have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lupo advertises on Facebook and Instagram and on Google, where its offers often run. Check lupo.com.br for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Lupo?
Gravity by Benchr records a company based in Brazil, founded in 1921 according to LinkedIn, on a domain registered in 1997, with 5,350 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Lupo doing well?
Yes. Gravity by Benchr estimates about 649,800 visits to lupo.com.br in September 2026, down 8% in a month and up 18% over three months. Lupo ranks #25 of 1,238 Clothing brands in Brazil in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Lupo's ad budget?
Gravity by Benchr does not publish a spend figure for Lupo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Brazil?
Among Clothing brands in Brazil in the Gravity by Benchr index, Lupo ranks #25 of 1,238 by estimated traffic. Its closest competitors on the same market are Top Underwear, Penti, Mash, Fruit of the Loom and Caro Cuore. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lupo.