Brand page · Personal Care · France
Luxéol: 218k visits a month, 1,355 active Meta ads, Gravity score 630.
Luxéol — Luxeol is a French brand specializing in hair care products and dietary supplements, combining scientific expertise with natural ingredients to address various hair needs including growth, density, and shine. In September 2026 luxeol.com drew an estimated 218k visits, down 21% on the month before. It ranks #27 of 3,383 Personal Care brands in France and holds a 4.6 Trustpilot rating over 1,776 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in France with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Luxeol is a French brand specializing in hair care products and dietary supplements, combining scientific expertise with natural ingredients to address various hair needs including growth, density, and shine.
01 · Traffic
How much traffic Luxéol gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luxéol drew an estimated 218k visits in September 2026, down 21% on the month before and up 34% over three months.
- Worldwide#48,714of 4.5m sites · Top 5%
- In France#1,873of 166k sites · Top 5%
- Personal Care, worldwide#2,207of 215,119 brands · Top 5%
- Personal Care, France#27of 3,383 brands · Top 1%
218k
estimated visits in September
1 mo ▼ −20.9%4 mo ▲ +34.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luxéol.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luxéol holds 4.6 out of 5 on Trustpilot over 1,776 reviews, 1,543 of them in the last twelve months: 80% of customers give five stars and 7% one star. That volume places Luxéol in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Luxéol scores 4.2 over 10,205 reviews.
Hair Product Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luxéol sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Luxéol sells on Shopify, 95% of its catalogue in stock. The best seller is Pousse Growth & Fortification, at €39.80–€74.80, followed by Strength & Growth Gummies and Density Shampoo.
#1Pousse Growth & FortificationLuxéol€39.80–€74.80In stock
#2Strength & Growth GummiesLuxéol€24.90–€140.40In stock
#3Density ShampooLuxéol€14.90–€42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Luxéol in its comparison group.
- Average rating
- 4.36 / 5
- Rated products
- 99% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$79.19
- Currency
- EUR
04 · Ads
What Luxéol is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luxéol runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text, video).
30% de réduction avec WEB30 🌸Luxéol7 Oct 2026image
Complexe Post-Grossesse Luxéol 🌸Luxéol7 Oct 2026image
+6cm en 3 mois 👩Luxéol7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026LUXEOLverified
Text ad21 Oct 2026LUXEOLverified
Image ad21 Oct 2026LUXEOLverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luxéol.
The creators who tag @luxeol_officiel on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luxeol_officiel on Instagram, led by Emma Guittet (31.9k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEmma Guittet@emgttet · 🇫🇷 FR | Beauty cosmetics skincare Creator | 31.9k | 1.7% | 2 | Tagged @luxeol_officiel |
06 · Competitors according to Gravity
Who Luxéol competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luxéol among Personal Care brands in France. The closest is routinecos.com, then VEGAMOUR, iluvcolors.com, Lilyeve, Bouf, Hårklinikken.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| routinecos.comroutinecos.com | |||||||
| VEGAMOURvegamour.com | |||||||
| iluvcolors.comiluvcolors.com | |||||||
| Lilyevelilyeve.kr | |||||||
| Boufbouf.com | |||||||
| Hårklinikkenharklinikken.eu |
07 · Company
The company behind Luxéol.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luxéol is a company based in Mougins, France, founded in 2016 according to LinkedIn, on a domain registered in August 2015. It employs about 94 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France · Mougins
- Founded
- 2016, per LinkedIn
- Domain registered
- 18 Aug 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 94 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luxeol.com · Shopify · EUR
- Catalogue
- 69 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luxéol
What people ask Google about Luxéol.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luxéol legit or a scam?
According to Gravity by Benchr, Luxéol is a brand based in Mougins, France: its website has existed since August 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 94 people on LinkedIn, it has 205,406 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Luxéol reviews
Customers rate Luxéol 4.6 out of 5 on Trustpilot over 1,776 reviews, 1,543 of them in the last twelve months: 80% give five stars, 7% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Luxéol scores 4.2 over 10,205 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Luxéol known for?
Luxeol is a French brand specializing in hair care products and dietary supplements, combining scientific expertise with natural ingredients to address various hair needs including growth, density, and shine. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 78% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Luxéol cost?
Luxéol's best seller, Pousse Growth & Fortification, sells from €39.80 to €74.80 on luxeol.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check luxeol.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Luxéol discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Luxéol advertises on Facebook and Instagram and on Google, where its offers often run. Check luxeol.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Luxéol?
Luxéol sells on its own website, luxeol.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Luxéol?
Gravity by Benchr records a company based in Mougins, France, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 94 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Luxéol doing well?
Yes. Gravity by Benchr estimates about 218,000 visits to luxeol.com in September 2026, down 21% in a month and up 34% over three months. Luxéol ranks #27 of 3,383 Personal Care brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Luxéol use?
Gravity by Benchr identifies luxeol.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Luxéol spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luxéol on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in France?
Among Personal Care brands in France in the Gravity by Benchr index, Luxéol ranks #27 of 3,383 by estimated traffic. Its closest competitors on the same market are routinecos.com, VEGAMOUR, iluvcolors.com, Lilyeve and Bouf. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luxéol.