Brand page · Personal Care · Denmark
Luxplus: 418k visits a month, 28 active Meta ads.
Luxplus — Luxplus is a membership club that offers savings on beauty products and cosmetics with free shipping. In September 2026 luxplus.dk drew an estimated 418k visits, down 25% on the month before. It ranks #2 of 621 Personal Care brands in Denmark and holds a 3.7 Trustpilot rating over 45,572 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Luxplus is a membership club that offers savings on beauty products and cosmetics with free shipping.
01 · Traffic
How much traffic Luxplus gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Luxplus drew an estimated 418k visits in September 2026, down 25% on the month before and down 4% over three months.
- Worldwide#28,690of 4.5m sites · Top 1%
- In Denmark#103of 21.4k sites · Top 1%
- Personal Care, worldwide#1,152of 215,119 brands · Top 1%
- Personal Care, Denmark#2of 621 brands · Top 1%
418k
estimated visits in September
1 mo ▼ −24.9%4 mo ▼ −3.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Luxplus.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Luxplus holds 3.7 out of 5 on Trustpilot over 45,572 reviews, 1,058 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places Luxplus in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Beauty Supply Store Cosmetics and Perfumes Supplier Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Luxplus sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Luxplus's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Luxplus in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Luxplus is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Luxplus runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Good hair day in just 30 seconds? Yes please! Because who has time for a full hair routine every morning? 💗 Save this for your next quickLuxplus.dk12 Oct 2026video
Har du hørt om PDRN? ✨Luxplus.dk29 Sept 2026video
Olaplex Hair Perfector No.3 100 mlLuxplus.dk18 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Luxplus ApSverified
Text ad21 Oct 2026Luxplus ApSverified
Text ad21 Oct 2026Luxplus ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Luxplus.
The creators who tag @luxplus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @luxplus on Instagram, led by Sara Halonen (58.7k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSara Halonen@caraharriet · INTL | Fashion style luxury Creator | 58.7k | 2.0% | 2 | Tagged @luxplus |
06 · Competitors according to Gravity
Who Luxplus competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Luxplus among Personal Care brands in Denmark. The closest is perfumesclub.fr, then Beauty Pie, beautyplaza.com, lookfantastic.it, lojaglamourosa.com, ohfeliz.at.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| perfumesclub.frperfumesclub.fr | |||||||
| Beauty Piebeautypie.com | |||||||
| beautyplaza.combeautyplaza.com | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| lojaglamourosa.comlojaglamourosa.com | |||||||
| ohfeliz.atohfeliz.at |
07 · Company
The company behind Luxplus.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Luxplus is a company based in Denmark, founded in 2013 according to LinkedIn, on a domain registered in September 2013. It employs about 63 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark
- Founded
- 2013, per LinkedIn
- Domain registered
- 10 Sept 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 63 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- luxplus.dk
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Luxplus
What people ask Google about Luxplus.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Luxplus legit or a scam?
According to Gravity by Benchr, Luxplus is a brand based in Denmark: its website has existed since September 2013, its Trustpilot profile is claimed by the brand, it employs 63 people on LinkedIn, it has 68,221 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Luxplus reviews
Customers rate Luxplus 3.7 out of 5 on Trustpilot over 45,572 reviews, 1,058 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Luxplus known for?
Luxplus is a membership club that offers savings on beauty products and cosmetics with free shipping. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Luxplus promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Luxplus advertises on Facebook and Instagram and on Google, where its offers often run. Check luxplus.dk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Luxplus?
Gravity by Benchr records a company based in Denmark, founded in 2013 according to LinkedIn, on a domain registered in 2013, with 63 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Luxplus doing well?
Not at the moment. Gravity by Benchr estimates about 418,000 visits to luxplus.dk in September 2026, down 25% in a month and down 4% over three months. Luxplus ranks #2 of 621 Personal Care brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Luxplus spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Luxplus on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Denmark?
Among Personal Care brands in Denmark in the Gravity by Benchr index, Luxplus ranks #2 of 621 by estimated traffic. Its closest competitors on the same market are perfumesclub.fr, Beauty Pie, beautyplaza.com, lookfantastic.it and lojaglamourosa.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Luxplus.