Brand page · Personal Care · United Kingdom
Beauty Pie traffic, ads & competitors 481k visits a month, 323 active Meta ads, Gravity score 565.
Beauty Pie — Beauty Pie is a British membership-based beauty buying club that sells premium skincare, makeup, haircare, bodycare, fragrances and supplements sourced from manufacturers worldwide. In September 2026 beautypie.com drew an estimated 481k visits, down 14% on the month before. It ranks #24 of 8,226 Personal Care brands in the United Kingdom and holds a 4.5 Trustpilot rating over 28,465 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Beauty Pie is a British membership-based beauty buying club that sells premium skincare, makeup, haircare, bodycare, fragrances and supplements sourced from manufacturers worldwide.
01 · Traffic
Beauty Pie website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Beauty Pie drew an estimated 481k visits in September 2026, down 14% on the month before and down 17% over three months.
- Worldwide#25,627of 4.5m sites · Top 1%
- In United Kingdom#1,173of 192k sites · Top 1%
- Personal Care, worldwide#991of 215,119 brands · Top 1%
- Personal Care, United Kingdom#24of 8,226 brands · Top 1%
481k
estimated visits in September
1 mo ▼ −14.0%4 mo ▼ −17.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Beauty Pie reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Beauty Pie holds 4.5 out of 5 on Trustpilot over 28,465 reviews, 2,350 of them in the last twelve months: 84% of customers give five stars and 4% one star. That volume places Beauty Pie in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%. On Google, Beauty Pie scores 4.9 over 30 reviews.
Beauty Product Supplier Cosmetics Industry Cosmetics Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Beauty Pie best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Beauty Pie sells on Shopify, 85% of its catalogue in stock. The best seller is Triple Hyaluronic Acid Lipopeptide Serum With Plumping Idealift™ And Hydrating Ceramide+, at £49.00, followed by Super Healthy Skin Featherlight UVA/UVB SPF 50 Broad-spectrum UV protection PA++++ Sunscreen + Primer and Superdrops Brightening Niacinamide (10%).
#1Triple Hyaluronic Acid Lipopeptide Serum With Plumping Idealift™ And Hydrating Ceramide+Beauty Pie£49.00In stock
#2Super Healthy Skin Featherlight UVA/UVB SPF 50 Broad-spectrum UV protection PA++++ Sunscreen + PrimerBeauty Pie£27.00In stock
#3Superdrops Brightening Niacinamide (10%)Beauty Pie£26.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Beauty Pie in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$64.86
- Currency
- GBP
04 · Ads
Beauty Pie ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Beauty Pie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2023 (image, text, video).
Five products. Picked by you.Beauty Pie7 Oct 2026video
Five products. Picked by you.Beauty Pie7 Oct 2026video
Five products. Picked by you.Beauty Pie7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Beauty Pie Limitedverified
Image ad20 Oct 2026Beauty Pie Limitedverified
Text ad20 Oct 2026Beauty Pie U.S.A. Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Beauty Pie influencers
The creators who tag @beautypie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @beautypie on Instagram, led by Simone Sonsalla (13.6k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSimone Sonsalla@simonereneesaved · 🇺🇸 US | Fashion style luxury Creator | 13.6k | 2.5% | 6 | Tagged @beautypie |
06 · Competitors according to Gravity
Beauty Pie competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Beauty Pie among Personal Care brands in the United Kingdom. The closest is cultbeauty.co.uk, then beautyaholicshop.com, Bluemercury, Niche-Beauty.COM, Clé de Peau Beauté, allbeauty.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.co.ukcultbeauty.co.uk | |||||||
| beautyaholicshop.combeautyaholicshop.com | |||||||
| Bluemercurybluemercury.com | |||||||
| Niche-Beauty.COMniche-beauty.com | |||||||
| Clé de Peau Beautécledepeaubeaute.com | |||||||
| allbeautyallbeauty.com |
07 · Company
Who is behind Beauty Pie?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Beauty Pie is a company based in United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in March 2000. It employs about 663 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2016, per LinkedIn
- Domain registered
- 24 Mar 2000
- Employees
- 663 on LinkedIn
- Own store
- beautypie.com · Shopify · GBP
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Beauty Pie
What people ask Google about Beauty Pie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Beauty Pie legit or a scam?
According to Gravity by Benchr, Beauty Pie is a brand based in the United Kingdom: its website has existed since March 2000, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 663 people on LinkedIn, it has 526,934 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Beauty Pie?
Customers rate Beauty Pie 4.5 out of 5 on Trustpilot over 28,465 reviews, 2,350 of them in the last twelve months: 84% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Beauty Pie scores 4.9 over 30 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Beauty Pie sell?
Beauty Pie is a British membership-based beauty buying club that sells premium skincare, makeup, haircare, bodycare, fragrances and supplements sourced from manufacturers worldwide. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 71% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Beauty Pie expensive?
Beauty Pie's best seller, Triple Hyaluronic Acid Lipopeptide Serum With Plumping Idealift™ And Hydrating Ceramide+, sells £49.00 on beautypie.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check beautypie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Beauty Pie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Beauty Pie advertises on Facebook and Instagram and on Google, where its offers often run. Check beautypie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Beauty Pie?
Beauty Pie sells on its own website, beautypie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Beauty Pie?
Gravity by Benchr records a company based in United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2000, with 663 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Beauty Pie growing?
Not at the moment. Gravity by Benchr estimates about 481,100 visits to beautypie.com in September 2026, down 14% in a month and down 17% over three months. Beauty Pie ranks #24 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Beauty Pie use?
Gravity by Benchr identifies beautypie.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since June 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Beauty Pie's ad budget?
Gravity by Benchr does not publish a spend figure for Beauty Pie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Beauty Pie ranks #24 of 8,226 by estimated traffic. Its closest competitors on the same market are cultbeauty.co.uk, beautyaholicshop.com, Bluemercury, Niche-Beauty.COM and Clé de Peau Beauté. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Beauty Pie.