Brand page · Personal Care · Sweden
Lyko: 5.1m visits a month, 161 active Meta ads.
Lyko — Lyko is a Nordic e-commerce company specializing in beauty products with 30+ stores in Sweden, Norway and Finland, plus 10+ own brands and manufacturing facilities. In September 2026 lyko.com drew an estimated 5.1m visits, up 5% on the month before. It ranks #1 of 830 Personal Care brands in Sweden and holds a 2.7 Trustpilot rating over 16,496 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Lyko is a Nordic e-commerce company specializing in beauty products with 30+ stores in Sweden, Norway and Finland, plus 10+ own brands and manufacturing facilities.
01 · Traffic
How much traffic Lyko gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Lyko drew an estimated 5.1m visits in September 2026, up 5% on the month before and up 19% over three months.
- Worldwide#3,892of 4.5m sites · Top 1%
- In Sweden#21of 27.3k sites · Top 1%
- Personal Care, worldwide#101of 215,119 brands · Top 1%
- Personal Care, Sweden#1of 830 brands · Top 1%
5.1m
estimated visits in September
1 mo ▲ +4.7%4 mo ▲ +18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Lyko.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Lyko holds 2.7 out of 5 on Trustpilot over 16,496 reviews, 326 of them in the last twelve months: 68% of customers give five stars and 8% one star. That volume places Lyko in the top 1% of the 270,321 Trustpilot pages in the Gravity index.
Hair Product Store Health and Beauty Shop Beauty Supply Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Lyko sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Lyko's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Lyko in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Lyko is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Lyko runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Mádara Makeup The Concealer # 33 SandLyko6 Oct 2026image
Mádara Makeup The Concealer # 33 SandLyko6 Oct 2026image
More impact, more valueLyko5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Lyko ASverified
Text ad21 Oct 2026Lyko OYverified
Text ad21 Oct 2026Lyko Denmark APSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Lyko.
The creators who tag @lykosverige on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @lykosverige on Instagram, led by Face Me Face It (27.4k followers, 6.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFace Me Face It@facemefaceit · 🇸🇪 SE | Beauty cosmetics skincare Creator | 27.4k | 6.7% | 6 | Tagged @lykosverige |
06 · Competitors according to Gravity
Who Lyko competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Lyko among Personal Care brands in Sweden. The closest is lovelyskin.com, then Planet Beauty, lookfantastic.it, beautywelt.de, Beauty Web, Millies.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| lovelyskin.comlovelyskin.com | |||||||
| Planet Beautyplanetbeauty.com | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| beautywelt.debeautywelt.de | |||||||
| Beauty Webbeautyweb.com.ar | |||||||
| Milliesmillies.ie |
07 · Company
The company behind Lyko.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Lyko is a company based in Sweden, on a domain registered in November 2002. It employs about 716 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇸🇪 Sweden
- Founded
- Data not available
- Domain registered
- 12 Nov 2002
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 716 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- lyko.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Lyko
What people ask Google about Lyko.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Lyko a legit company?
According to Gravity by Benchr, Lyko is a brand based in Sweden: its website has existed since November 2002, its Trustpilot profile is claimed by the brand, it employs 716 people on LinkedIn, it has 190,368 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Lyko reviews
Customers rate Lyko 2.7 out of 5 on Trustpilot over 16,496 reviews, 326 of them in the last twelve months: 68% give five stars, 8% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Lyko known for?
Lyko is a Nordic e-commerce company specializing in beauty products with 30+ stores in Sweden, Norway and Finland, plus 10+ own brands and manufacturing facilities. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Lyko have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Lyko advertises on Facebook and Instagram and on Google, where its offers often run. Check lyko.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Lyko?
Gravity by Benchr records a company based in Sweden, whose domain was registered in 2002, with 716 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Lyko growing?
Yes. Gravity by Benchr estimates about 5,050,000 visits to lyko.com in September 2026, up 5% in a month and up 19% over three months. Lyko ranks #1 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Lyko spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Lyko on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, Lyko ranks #1 of 830 by estimated traffic. Its closest competitors on the same market are lovelyskin.com, Planet Beauty, lookfantastic.it, beautywelt.de and Beauty Web. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Lyko.