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- Mabel's Labels
Brand page · General Office Supplies
Mabel's Labels: 56k visits a month, 110 active Meta ads.
Mabel's Labels — Mabel's Labels is a company that sells personalized waterproof name labels and tags for kids' belongings. The products are designed to prevent lost items and are available in various forms including stickers and clothing labels. In September 2026 mabelslabels.com drew an estimated 56k visits, down 33% on the month before. It ranks #74 of 3,465 General Office Supplies brands and holds a 3.7 Trustpilot rating over 11,471 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Mabel's Labels is a company that sells personalized waterproof name labels and tags for kids' belongings. The products are designed to prevent lost items and are available in various forms including stickers and clothing labels.
01 · Traffic
How much traffic Mabel's Labels gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mabel's Labels drew an estimated 56k visits in September 2026, down 33% on the month before and up 46% over three months.
- Worldwide#154,325of 4.5m sites · Top 5%
- In United States#49,730of 1.2m sites · Top 5%
- General Office Supplies, worldwide#393of 19,660 brands · Top 5%
- General Office Supplies, United States#74of 3,465 brands · Top 5%
56k
estimated visits in September
1 mo ▼ −33.2%4 mo ▲ +45.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Mabel's Labels.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mabel's Labels holds 3.7 out of 5 on Trustpilot over 11,471 reviews, 1 of them in the last twelve months: 80% of customers give five stars and 2% one star. That volume places Mabel's Labels in the top 5% of the 270,321 Trustpilot pages in the Gravity index.
Toy Store Clothing Store Children's Clothing Store Children's Store Baby Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Mabel's Labels sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mabel's Labels's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Mabel's Labels in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Mabel's Labels is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mabel's Labels runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since September 2024 (image, text, video).
Prime day deal alert! 25% off all labels, Oct 6 and 7 onlyMabel's Labels5 Oct 2026video
Made with real families in mindMabel's Labels5 Oct 2026video
Thank you for choosing Mabel’s!Mabel's Labels5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Mabel's Labels Inc.verified
Text ad19 Oct 2026Mabel's Labels Inc.verified
Text ad19 Oct 2026Mabel's Labels Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Mabel's Labels.
The creators who tag @mabelslabels on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mabelslabels on Instagram, led by Lauren | Kids Lunchbox Ideas (32k followers).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLauren | Kids Lunchbox Ideas@landryslunches · 🇺🇸 US | Food cooking nutrition Creator | 32k | — | 2 | Tagged @mabelslabels |
06 · Competitors according to Gravity
Who Mabel's Labels competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mabel's Labels among General Office Supplies brands. The closest is シール・ラベル・ステッカー印刷のOSP（大阪シーリング印刷）, then Mabel's Labels, Promtec, Labels Made Easy, TownStix, raymay-store.jp.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| シール・ラベル・ステッカー印刷のOSP（大阪シーリング印刷）osp.co.jp | |||||||
| Mabel's Labelsmabelslabels.ca | |||||||
| Promtecpromtec.com.br | |||||||
| Labels Made Easylabelsmadeeasy.ca | |||||||
| TownStixtownstix.com | |||||||
| raymay-store.jpraymay-store.jp |
07 · Company
The company behind Mabel's Labels.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mabel's Labels is an e-commerce brand, founded in 2003 according to LinkedIn, on a domain registered in April 2003. It employs about 58 people.
- Legal name
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- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
- 2003, per LinkedIn
- Domain registered
- 7 Apr 2003
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 58 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- mabelslabels.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mabel's Labels
What people ask Google about Mabel's Labels.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mabel's Labels legit or a scam?
According to Gravity by Benchr, Mabel's Labels is a brand: its website has existed since April 2003, its Trustpilot profile is claimed by the brand, it employs 58 people on LinkedIn, it has 128,641 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Mabel's Labels?
Customers rate Mabel's Labels 3.7 out of 5 on Trustpilot over 11,471 reviews, 1 of them in the last twelve months: 80% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Mabel's Labels sell?
Mabel's Labels is a company that sells personalized waterproof name labels and tags for kids' belongings. The products are designed to prevent lost items and are available in various forms including stickers and clothing labels. Gravity by Benchr classifies it under General Office Supplies. Source: Gravity by Benchr product classification.
Is there a Mabel's Labels discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Mabel's Labels advertises on Facebook and Instagram and on Google, where its offers often run. Check mabelslabels.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Mabel's Labels?
Gravity by Benchr records a company, founded in 2003 according to LinkedIn, on a domain registered in 2003, with 58 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mabel's Labels growing?
Yes. Gravity by Benchr estimates about 56,000 visits to mabelslabels.com in September 2026, down 33% in a month and up 46% over three months. Mabel's Labels ranks #74 of 3,465 General Office Supplies brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Mabel's Labels' ad budget?
Gravity by Benchr does not publish a spend figure for Mabel's Labels on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest General Office Supplies brands?
Among General Office Supplies brands in the Gravity by Benchr index, Mabel's Labels ranks #74 of 3,465 by estimated traffic. Its closest competitors on the same market are シール・ラベル・ステッカー印刷のOSP（大阪シーリング印刷）, Mabel's Labels, Promtec, Labels Made Easy and TownStix. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mabel's Labels.