Brand page · Clothing · New Zealand
Macpac: 400k visits a month, 32 active Meta ads, Gravity score 570.
Macpac — Macpac is a New Zealand outdoor brand that sells premium outdoor clothing, equipment, and footwear for adventurers. In September 2026 macpac.co.nz drew an estimated 400k visits, down 24% on the month before. It ranks #7 of 2,191 Clothing brands in New Zealand and holds a 2.1 Trustpilot rating over 36 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Macpac is a New Zealand outdoor brand that sells premium outdoor clothing, equipment, and footwear for adventurers.
01 · Traffic
How much traffic Macpac gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Macpac drew an estimated 400k visits in September 2026, down 24% on the month before and down 19% over three months.
- Worldwide#29,770of 4.5m sites · Top 1%
- In New Zealand#85of 26.3k sites · Top 1%
- Clothing, worldwide#2,513of 459,295 brands · Top 1%
- Clothing, New Zealand#7of 2,191 brands · Top 1%
400k
estimated visits in September
1 mo ▼ −24.3%4 mo ▼ −18.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Macpac.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Macpac holds 2.1 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 14% of customers give five stars and 69% one star. That volume places Macpac in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Outdoor Clothing and Equipment Shop Activewear Store Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Macpac sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Macpac's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Macpac in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Macpac is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Macpac runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since March 2022 (image, text, video).
Real Good Spring GearMacpac5 Oct 2026image
The upside of down.Macpac5 Oct 2026image
Real Good Spring GearMacpac4 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Macpac Ltdverified
Text ad20 Oct 2026Macpac Ltdverified
Text ad20 Oct 2026Macpac Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Macpac.
The creators who tag @macpac on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @macpac on Instagram, led by One NZ GODZONE (14.8k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOne NZ GODZONE@onenzgodzone · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 14.8k | 1.4% | 9 | Tagged @macpac |
06 · Competitors according to Gravity
Who Macpac competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Macpac among Clothing brands in New Zealand. The closest is Kathmandu, then Dwights Outdoors, Bivouac Outdoor, mountainwarehouse.com, cotswoldoutdoor.com, Trekitt.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Kathmandukathmandu.co.nz | |||||||
| Dwights Outdoorsdwights.co.nz | |||||||
| Bivouac Outdoorbivouac.co.nz | |||||||
| mountainwarehouse.commountainwarehouse.com | |||||||
| cotswoldoutdoor.comcotswoldoutdoor.com | |||||||
| Trekitttrekitt.co.uk |
07 · Company
The company behind Macpac.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Macpac is a company based in New Zealand, founded in 1973 according to LinkedIn, on a domain registered in April 1997. It employs about 550 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇳🇿 New Zealand
- Founded
- 1973, per LinkedIn
- Domain registered
- 13 Apr 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 550 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- macpac.co.nz · Salesforce_commerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Macpac
What people ask Google about Macpac.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Macpac a legit company?
According to Gravity by Benchr, Macpac is a brand based in New Zealand: its website has existed since April 1997, it sells on a Salesforce_commerce store, it employs 550 people on LinkedIn, it has 80,355 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Macpac reviews
Customers rate Macpac 2.1 out of 5 on Trustpilot over 36 reviews, 5 of them in the last twelve months: 14% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Macpac known for?
Macpac is a New Zealand outdoor brand that sells premium outdoor clothing, equipment, and footwear for adventurers. Gravity by Benchr classifies it under Clothing. Source: Gravity by Benchr product classification.
Macpac promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Macpac advertises on Facebook and Instagram and on Google, where its offers often run. Check macpac.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Macpac?
Macpac sells on its own website, macpac.co.nz, a Salesforce_commerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Macpac?
Gravity by Benchr records a company based in New Zealand, founded in 1973 according to LinkedIn, on a domain registered in 1997, with 550 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Macpac growing?
Not at the moment. Gravity by Benchr estimates about 400,300 visits to macpac.co.nz in September 2026, down 24% in a month and down 19% over three months. Macpac ranks #7 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Macpac use?
Gravity by Benchr identifies macpac.co.nz as a Salesforce_commerce store. It advertises through Meta and on Google since March 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Macpac's ad budget?
Gravity by Benchr does not publish a spend figure for Macpac on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Macpac ranks #7 of 2,191 by estimated traffic. Its closest competitors on the same market are Kathmandu, Dwights Outdoors, Bivouac Outdoor, mountainwarehouse.com and cotswoldoutdoor.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Macpac.