Brand page · Clothing · New Zealand
Kathmandu traffic, ads & competitors 411k visits a month, 288 active Meta ads, Gravity score 648.
Kathmandu — Kathmandu NZ is a leading global outdoor lifestyle brand that sells premium outdoor clothing, footwear, accessories and gear for men, women and kids. In September 2026 kathmandu.co.nz drew an estimated 411k visits, down 18% on the month before. It ranks #6 of 2,191 Clothing brands in New Zealand and holds a 2.6 Trustpilot rating over 31 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Clothing brands in New Zealand with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Kathmandu NZ is a leading global outdoor lifestyle brand that sells premium outdoor clothing, footwear, accessories and gear for men, women and kids.
01 · Traffic
Kathmandu website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Kathmandu drew an estimated 411k visits in September 2026, down 18% on the month before and down 32% over three months.
- Worldwide#29,096of 4.5m sites · Top 1%
- In New Zealand#84of 26.3k sites · Top 1%
- Clothing, worldwide#2,448of 459,295 brands · Top 1%
- Clothing, New Zealand#6of 2,191 brands · Top 1%
411k
estimated visits in September
1 mo ▼ −17.9%4 mo ▼ −32.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Kathmandu reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Kathmandu holds 2.6 out of 5 on Trustpilot over 31 reviews, 13 of them in the last twelve months: 23% of customers give five stars and 55% one star. That volume places Kathmandu in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Activewear Store Women's Clothing Store Shoe Store Outdoor Clothing and Equipment Shop Sportswear Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Kathmandu best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Kathmandu sells on Shopify, 98% of its catalogue in stock. The best seller is KMDCore Long Sleeve Top - Black, at NZ$39.98, followed by Kids' KMDCore Long Sleeve Top - Black and KMDCore Polypro Long John Pants - Black.
#1KMDCore Long Sleeve Top - BlackKathmanduNZ$39.98In stock
#2Kids' KMDCore Long Sleeve Top - BlackKathmanduNZ$29.98In stock
#3KMDCore Polypro Long John Pants - BlackKathmanduNZ$39.98In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Kathmandu in its comparison group.
- Average rating
- 4.65 / 5
- Rated products
- 83% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$70.59
- Currency
- NZD
04 · Ads
Kathmandu ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Kathmandu runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2024 (image, text, video).
Our Best Seller, UpgradedKathmandu13 Oct 2026video
Our Best Seller, UpgradedKathmandu13 Oct 2026image
Our Best Seller, UpgradedKathmandu13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026KATHMANDU LIMITEDverified
Text ad20 Oct 2026KATHMANDU LIMITEDverified
Text ad20 Oct 2026KATHMANDU LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Kathmandu influencers
The creators who tag @kathmandugear on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @kathmandugear on Instagram, led by Kathmandu Coast to Coast (17.1k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKathmandu Coast to Coast@coasttocoastnz · 🇳🇿 NZ | Fitness sport bodybuilding Creator | 17.1k | 1.4% | 7 | Tagged @kathmandugear |
06 · Competitors according to Gravity
Kathmandu competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Kathmandu among Clothing brands in New Zealand. The closest is Macpac, then mountainwarehouse.com, Trespass, Alpinus Group, unterwegs.biz, naturzeit.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Macpacmacpac.co.nz | |||||||
| mountainwarehouse.commountainwarehouse.com | |||||||
| Trespasstrespass.com | |||||||
| Alpinus Groupalpinus.eu | |||||||
| unterwegs.bizunterwegs.biz | |||||||
| naturzeit.comnaturzeit.com |
07 · Company
Who is behind Kathmandu?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Kathmandu is a company based in Christchurch, New Zealand, founded in 1987 according to LinkedIn, on a domain registered in February 1997. It employs about 1,515 people.
- Entity country
- 🇳🇿 New Zealand · Christchurch
- Founded
- 1987, per LinkedIn
- Domain registered
- 13 Feb 1997
- Status
- Operating
- Employees
- 1,515 on LinkedIn
- Own store
- kathmandu.co.nz · Shopify · NZD
- Catalogue
- 562 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Kathmandu
What people ask Google about Kathmandu.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Kathmandu a legit company?
According to Gravity by Benchr, Kathmandu is a brand based in Christchurch, New Zealand: its website has existed since February 1997, it sells on a Shopify store, it employs 1,515 people on LinkedIn, it has 129,033 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Kathmandu?
Customers rate Kathmandu 2.6 out of 5 on Trustpilot over 31 reviews, 13 of them in the last twelve months: 23% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Kathmandu?
Kathmandu NZ is a leading global outdoor lifestyle brand that sells premium outdoor clothing, footwear, accessories and gear for men, women and kids. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Kathmandu cost?
Kathmandu's best seller, KMDCore Long Sleeve Top - Black, sells NZ$39.98 on kathmandu.co.nz. 98% of the catalogue is in stock. Gravity does not track prices daily: check kathmandu.co.nz before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Kathmandu discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Kathmandu advertises on Facebook and Instagram and on Google, where its offers often run. Check kathmandu.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Kathmandu?
Kathmandu sells on its own website, kathmandu.co.nz, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Kathmandu?
Gravity by Benchr records a company based in Christchurch, New Zealand, founded in 1987 according to LinkedIn, on a domain registered in 1997, with 1,515 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Kathmandu growing?
Not at the moment. Gravity by Benchr estimates about 411,200 visits to kathmandu.co.nz in September 2026, down 18% in a month and down 32% over three months. Kathmandu ranks #6 of 2,191 Clothing brands in New Zealand in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Kathmandu use?
Gravity by Benchr identifies kathmandu.co.nz as a Shopify store (standard plan, not Shopify Plus), selling in NZD. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Kathmandu spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Kathmandu on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in New Zealand?
Among Clothing brands in New Zealand in the Gravity by Benchr index, Kathmandu ranks #6 of 2,191 by estimated traffic. Its closest competitors on the same market are Macpac, mountainwarehouse.com, Trespass, Alpinus Group and unterwegs.biz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Kathmandu.