Brand page · United States
Macy's: 86.6M visits a month, 2,339 active Meta ads.
Macy's — Macy's is a retail store that sells fashion clothing, accessories, beauty products, and home goods. In September 2026 macys.com drew an estimated 86.6M visits, down 1% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Trustpilot Oct 2026
About the store
Macy's is a retail store that sells fashion clothing, accessories, beauty products, and home goods.
01 · Traffic
How much traffic Macy's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Macy's drew an estimated 86.6M visits in September 2026, down 1% on the month before and down 2% over three months.
- Worldwide#232of 4.5M sites · Top 1%
- In United States#124of 1.2M sites · Top 1%
- Category, worldwide—Data not available
- Category, United States—Data not available
86.6M
estimated visits in September
1 mo ▼ −1.1%4 mo ▼ −2.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Macy's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Macy's holds 2.0 out of 5 on Trustpilot over 3,137 reviews, 334 of them in the last twelve months: 14% of customers give five stars and 77% one star. That volume places Macy's in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Men's Clothing Store Clothing Store Furniture Store Shoe Store Women's Clothing Store Living Room Furniture Store Flavours, Fragrances and Aroma Supplier Fashion Accessories Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Macy's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Macy's's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Macy's in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
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- Currency
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04 · Ads
What Macy's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Macy's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp.
Xtra Edge Muse 4K Action Camera - BlackMacy's14 Oct 2026image
The iconic JPG fragranceMacy's14 Oct 2026video
I Will by Giorgio ArmaniMacy's14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Macy's.
The creators who tag @macys on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @macys on Instagram, led by Mason & Madison Co. Jewelry | 500K+ ★ ★ ★ ★ ★ reviews (31.2K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMason & Madison Co. Jewelry | 500K+ ★ ★ ★ ★ ★ reviews@masonmadisonco · 🇺🇸 US | Fashion style luxury Creator | 31.2K | 0.1% | 36 | Tagged @macys |
06 · Competitors according to Gravity
Who Macy's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Macy's. The closest is jcpenney.com, then bloomingdales.com, Rustan's, galerieslafayette.com, www2.hm.com, tjmaxx.tjx.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| jcpenney.comjcpenney.com | |||||||
| bloomingdales.combloomingdales.com | |||||||
| Rustan'srustans.com | |||||||
| galerieslafayette.comgalerieslafayette.com | |||||||
| www2.hm.comwww2.hm.com | |||||||
| tjmaxx.tjx.comtjmaxx.tjx.com |
07 · Company
The company behind Macy's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Macy's is a company based in United States, founded in 2011 according to LinkedIn, on a domain registered in February 1994. It employs about 242 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2011, per LinkedIn
- Domain registered
- 7 Feb 1994
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 242 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- macys.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Macy's
What people ask Google about Macy's.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Macy's a legit company?
According to Gravity by Benchr, Macy's is a brand based in United States: its website has existed since February 1994, it employs 242 people on LinkedIn, it has 2,726,232 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Macy's reviews
Customers rate Macy's 2.0 out of 5 on Trustpilot over 3,137 reviews, 334 of them in the last twelve months: 14% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Macy's sell?
Macy's is a retail store that sells fashion clothing, accessories, beauty products, and home goods. Source: Gravity by Benchr product classification.
Is there a Macy's discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Macy's advertises on Facebook and Instagram, where its offers often run. Check macys.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Macy's?
Gravity by Benchr records a company based in United States, founded in 2011 according to LinkedIn, on a domain registered in 1994, with 242 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Macy's growing?
Not at the moment. Gravity by Benchr estimates about 86,571,400 visits to macys.com in September 2026, down 1% in a month and down 2% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Macy's' ad budget?
Gravity by Benchr does not publish a spend figure for Macy's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Macy's.