Brand page · Clothing
Rustan's: 550K visits a month, 130 active Meta ads.
Rustan's — Rustan's is a department store in the Philippines that offers premium shopping with international designer and local brands, including beauty products, fashion, home goods, and jewelry. In September 2026 rustans.com drew an estimated 550K visits, down 22% on the month before. It ranks #1 of 176 Clothing brands.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026
About the store
Rustan's is a department store in the Philippines that offers premium shopping with international designer and local brands, including beauty products, fashion, home goods, and jewelry.
01 · Traffic
How much traffic Rustan's gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rustan's drew an estimated 550K visits in September 2026, down 22% on the month before and down 1% over three months.
- Worldwide#23,052of 4.5M sites · Top 1%
- In Philippines#70of 14.7K sites · Top 1%
- Clothing, worldwide#1,878of 459,295 brands · Top 1%
- Clothing, Philippines#1of 176 brands · Top 1%
550K
estimated visits in September
1 mo ▼ −22.4%4 mo ▼ −1.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rustan's.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rustan's holds 3.4 out of 5 on Trustpilot over 1 review: 0% of customers give five stars and 0% one star.
Clothing Store Shoe Store Online Marketplace Women's Clothing Store Children's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rustan's sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Rustan's sells on Shopify, 95% of its catalogue in stock. The best seller is Blue Gift Wrapping, at ₱50.00, followed by Baccarat Rouge 540 - Eau de parfum and White Moss Acqua di Colonia.
#1Blue Gift WrappingRustan's₱50.00In stock
Baccarat Rouge 540 - Eau de parfumRustan's₱12,850.00–₱39,950.00In stock
White Moss Acqua di ColoniaRustan's₱2,600.00–₱5,000.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Rustan's in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$101.32
- Currency
- PHP
04 · Ads
What Rustan's is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rustan's runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since November 2023 (image, text).
Exclusive discounts from Pazzion 🥿Rustan's13 Oct 2026image
10% off on all Dune styles 🏷️Rustan's12 Oct 2026image
The Immortelle Divine Collection by L'OccitaneRustan's12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026RUSTAN COMMERCIAL CORPORATIONverified
Text ad20 Oct 2026RUSTAN COMMERCIAL CORPORATIONverified
Text ad20 Oct 2026RUSTAN COMMERCIAL CORPORATIONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rustan's.
The creators who tag @rustansph on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @rustansph on Instagram, led by Pinky Tobiano (1M followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPinky Tobiano@tablelovebypinky · 🇵🇭 PH | Decoration garden diy Creator | 1M | 0.0% | 5 | Tagged @rustansph |
06 · Competitors according to Gravity
Who Rustan's competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rustan's among Clothing brands. The closest is galerieslafayette.com, then debijenkorf.nl, lebonmarche.com, jcpenney.com, davidjones.com, ahlens.se.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| galerieslafayette.comgalerieslafayette.com | |||||||
| debijenkorf.nldebijenkorf.nl | |||||||
| lebonmarche.comlebonmarche.com | |||||||
| jcpenney.comjcpenney.com | |||||||
| davidjones.comdavidjones.com | |||||||
| ahlens.seahlens.se |
07 · Company
The company behind Rustan's.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rustan's is an e-commerce brand, founded in 1951 according to LinkedIn, on a domain registered in January 1998. It employs about 1,198 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1951, per LinkedIn
- Domain registered
- 4 Jan 1998
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 1,198 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- rustans.com · Shopify · PHP
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rustan's
What people ask Google about Rustan's.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rustan's legit?
According to Gravity by Benchr, Rustan's is a brand: its website has existed since January 1998, it sells on a Shopify store, it employs 1,198 people on LinkedIn, it has 143,269 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What does Rustan's sell?
Rustan's is a department store in the Philippines that offers premium shopping with international designer and local brands, including beauty products, fashion, home goods, and jewelry. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Rustan's expensive?
Rustan's' best seller, Blue Gift Wrapping, sells ₱50.00 on rustans.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check rustans.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Rustan's have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Rustan's advertises on Facebook and Instagram and on Google, where its offers often run. Check rustans.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Rustan's?
Rustan's sells on its own website, rustans.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Rustan's?
Gravity by Benchr records a company, founded in 1951 according to LinkedIn, on a domain registered in 1998, with 1,198 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rustan's growing?
Not at the moment. Gravity by Benchr estimates about 549,700 visits to rustans.com in September 2026, down 22% in a month and down 1% over three months. Rustan's ranks #1 of 176 Clothing brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rustan's use?
Gravity by Benchr identifies rustans.com as a Shopify store (standard plan, not Shopify Plus), selling in PHP. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records.
What is Rustan's' ad budget?
Gravity by Benchr does not publish a spend figure for Rustan's on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands?
Among Clothing brands in the Gravity by Benchr index, Rustan's ranks #1 of 176 by estimated traffic. Its closest competitors on the same market are galerieslafayette.com, debijenkorf.nl, lebonmarche.com, jcpenney.com, davidjones.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rustan's.