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- Mad About Horror
Brand page · Costumes & Accessories · United Kingdom
Mad About Horror traffic, ads & competitors 147k visits a month, 3 active Meta ads.
Mad About Horror — Mad About Horror is a UK-based retailer specializing in horror and Halloween products, including masks, collectibles, and props from various brands and independent artists. In September 2026 madabouthorror.co.uk drew an estimated 147k visits, up 20% on the month before. It ranks #2 of 227 Costumes & Accessories brands in the United Kingdom and holds a 4.6 Trustpilot rating over 698 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Mad About Horror is a UK-based retailer specializing in horror and Halloween products, including masks, collectibles, and props from various brands and independent artists.
01 · Traffic
Mad About Horror website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Mad About Horror drew an estimated 147k visits in September 2026, up 20% on the month before and up 108% over three months.
- Worldwide#67,826of 4.5m sites · Top 5%
- In United Kingdom#3,474of 192k sites · Top 5%
- Costumes & Accessories, worldwide#62of 3,547 brands · Top 5%
- Costumes & Accessories, United Kingdom#2of 227 brands · Top 1%
147k
estimated visits in September
1 mo ▲ +19.6%4 mo ▲ +108.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Mad About Horror reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Mad About Horror holds 4.6 out of 5 on Trustpilot over 698 reviews, 59 of them in the last twelve months: 95% of customers give five stars and 2% one star. That volume places Mad About Horror in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Collectibles Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Mad About Horror best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Mad About Horror's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Mad About Horror in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
Mad About Horror ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Mad About Horror runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since July 2024 (image, text).
5.5ft Coat Rack Monster Animated Halloween PropMad About Horror3 Oct 2026image
default_collection_headlineMad About Horror21 Sept 2026image
45″ Chainsaw Greeter Animated Halloween PropMad About Horror21 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Mad About Horror Ltdverified
Text ad20 Oct 2026Mad About Horror Ltdverified
Text ad20 Oct 2026Mad About Horror Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Mad About Horror influencers
The creators who tag @madabouthorror on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madabouthorror on Instagram, led by Katie Wrigley Make Up Artist (27.6k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKatie Wrigley Make Up Artist@katiewrigley · 🇬🇧 GB | Photography visual arts Creator | 27.6k | 1.2% | 4 | Tagged @madabouthorror |
06 · Competitors according to Gravity
Mad About Horror competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Mad About Horror among Costumes & Accessories brands in the United Kingdom. The closest is The Horror Dome, then Horror-Shop.com, Trick Or Treat Studios, Halloween, spirithalloween.com, halloweenexpress.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| The Horror Domethehorrordome.com | |||||||
| Horror-Shop.comhorror-shop.com | |||||||
| Trick Or Treat Studiostrickortreatstudios.com | |||||||
| Halloweenhalloween.com | |||||||
| spirithalloween.comspirithalloween.com | |||||||
| halloweenexpress.comhalloweenexpress.com |
07 · Company
Who is behind Mad About Horror?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Mad About Horror is a company based in United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in October 2015. It employs about 6 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 2010, per LinkedIn
- Domain registered
- 26 Oct 2015
- Employees
- 6 on LinkedIn
- Own store
- madabouthorror.co.uk · Woocommerce
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Mad About Horror
What people ask Google about Mad About Horror.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Mad About Horror legit?
According to Gravity by Benchr, Mad About Horror is a brand based in the United Kingdom: its website has existed since October 2015, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it employs 6 people on LinkedIn, it has 76,510 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Mad About Horror reviews: is it worth it?
Customers rate Mad About Horror 4.6 out of 5 on Trustpilot over 698 reviews, 59 of them in the last twelve months: 95% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Mad About Horror known for?
Mad About Horror is a UK-based retailer specializing in horror and Halloween products, including masks, collectibles, and props from various brands and independent artists. Gravity by Benchr classifies it under Costumes & Accessories. Source: Gravity by Benchr product classification.
Mad About Horror promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Mad About Horror advertises on Facebook and Instagram and on Google, where its offers often run. Check madabouthorror.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Mad About Horror?
Mad About Horror sells on its own website, madabouthorror.co.uk, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Mad About Horror?
Gravity by Benchr records a company based in United Kingdom, founded in 2010 according to LinkedIn, on a domain registered in 2015, with 6 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Mad About Horror growing?
Yes. Gravity by Benchr estimates about 147,100 visits to madabouthorror.co.uk in September 2026, up 20% in a month and up 108% over three months. Mad About Horror ranks #2 of 227 Costumes & Accessories brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Mad About Horror use?
Gravity by Benchr identifies madabouthorror.co.uk as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since July 2024. Source: Gravity by Benchr platform and advertising records.
How much does Mad About Horror spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Mad About Horror on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Costumes & Accessories brands in the United Kingdom?
Among Costumes & Accessories brands in the United Kingdom in the Gravity by Benchr index, Mad About Horror ranks #2 of 227 by estimated traffic. Its closest competitors on the same market are The Horror Dome, Horror-Shop.com, Trick Or Treat Studios, Halloween and spirithalloween.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Mad About Horror.