Brand page · Kitchen & Dining · United Kingdom
Made In: 197k visits a month, 344 active Meta ads, Gravity score 504.
Made In — Made In Cookware - UK is a brand that delivers professional-quality cookware including stainless steel, non-stick, carbon steel, knives, plates, and glasses directly to customers at honest prices. The company sources cookware from the highest quality raw materials and has a tabletop collection crafted in Stoke-on-Trent, England. In September 2026 madeincookware.co.uk drew an estimated 197k visits, down 2% on the month before. It ranks #54 of 6,546 Kitchen & Dining brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 106 peers: Kitchen & Dining brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Made In Cookware - UK is a brand that delivers professional-quality cookware including stainless steel, non-stick, carbon steel, knives, plates, and glasses directly to customers at honest prices. The company sources cookware from the highest quality raw materials and has a tabletop collection crafted in Stoke-on-Trent, England.
01 · Traffic
How much traffic Made In gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Made In drew an estimated 197k visits in September 2026, down 2% on the month before and down 4% over three months.
- Worldwide#53,176of 4.5m sites · Top 5%
- In United Kingdom#2,697of 192k sites · Top 5%
- Kitchen & Dining, worldwide#1,119of 145,612 brands · Top 1%
- Kitchen & Dining, United Kingdom#54of 6,546 brands · Top 1%
197k
estimated visits in September
1 mo ▼ −2.1%4 mo ▼ −3.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Made In.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Made In holds 2.5 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 0% of customers give five stars and 80% one star.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Made In sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Made In sells on Shopify, 97% of its catalogue in stock. The best seller is Stainless Clad Frying Pan, at £79.00–£269.00, followed by Stainless Clad Saucier and Carbon Steel Griddle.
#1Stainless Clad Frying PanMade In£79.00–£269.00In stock
#2Stainless Clad SaucierMade In£129.00–£169.00In stock
#3Carbon Steel GriddleMade In£159.00–£239.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Made In in its comparison group.
- Average rating
- 4.96 / 5
- Rated products
- 81% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$210.45
- Currency
- GBP
04 · Ads
What Made In is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Made In runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
Dishwasher-Safe, Wood-Feel Cutting Boards Without Plastic ShavingsMade In Cookware8 Oct 2026video
Cast Iron Made The Hard Way In The USAMade In Cookware8 Oct 2026video
Built for Chefs. Loved by Home CooksMade In Cookware8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Boston Foundries LLCverified
Text ad21 Oct 2026Boston Foundries LLCverified
Text ad21 Oct 2026Boston Foundries LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Made In.
The creators who tag @madein on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madein on Instagram, led by Josh Deri (20.9k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosh Deri@joshcooks.alot · 🇺🇸 US | Food cooking nutrition Creator | 20.9k | 3.0% | 7 | Tagged @madein |
06 · Competitors according to Gravity
Who Made In competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Made In among Kitchen & Dining brands in United Kingdom. The closest is Cook & Pan, then HexClad Cookware EU, Hestan Culinary, All-Clad, Our Place, tefal.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Cook & Pancookandpan.com | |||||||
| HexClad Cookware EUhexclad.eu | |||||||
| Hestan Culinaryhestanculinary.com | |||||||
| All-Cladall-clad.com | |||||||
| Our Placefromourplace.co.uk | |||||||
| tefal.frtefal.fr |
07 · Company
The company behind Made In.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Made In is a company based in Chester, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in April 2018. It employs about 120 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Chester
- Founded
- 2017, per LinkedIn
- Domain registered
- 6 Apr 2018
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 120 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madeincookware.co.uk · Shopify · GBP
- Catalogue
- 51 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Made In
What people ask Google about Made In.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Made In a legit company?
According to Gravity by Benchr, Made In is a brand based in Chester, United Kingdom: its website has existed since April 2018, it sells on a Shopify store, it employs 120 people on LinkedIn, it has 488,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Made In known for?
Made In Cookware - UK is a brand that delivers professional-quality cookware including stainless steel, non-stick, carbon steel, knives, plates, and glasses directly to customers at honest prices. The company sources cookware from the highest quality raw materials and has a tabletop collection crafted in Stoke-on-Trent, England. Gravity by Benchr classifies it under Kitchen & Dining, with Cookware & Bakeware making up 65% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Made In prices: how much is it?
Made In's best seller, Stainless Clad Frying Pan, sells from £79.00 to £269.00 on madeincookware.co.uk. 97% of the catalogue is in stock. Gravity does not track prices daily: check madeincookware.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Made In promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Made In advertises on Facebook and Instagram and on Google, where its offers often run. Check madeincookware.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Made In?
Made In sells on its own website, madeincookware.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Made In?
Gravity by Benchr records a company based in Chester, United Kingdom, founded in 2017 according to LinkedIn, on a domain registered in 2018, with 120 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Made In doing well?
Not at the moment. Gravity by Benchr estimates about 196,900 visits to madeincookware.co.uk in September 2026, down 2% in a month and down 4% over three months. Made In ranks #54 of 6,546 Kitchen & Dining brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Made In use?
Gravity by Benchr identifies madeincookware.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Made In's ad budget?
Gravity by Benchr does not publish a spend figure for Made In on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United Kingdom?
Among Kitchen & Dining brands in United Kingdom in the Gravity by Benchr index, Made In ranks #54 of 6,546 by estimated traffic. Its closest competitors on the same market are Cook & Pan, HexClad Cookware EU, Hestan Culinary, All-Clad and Our Place. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Made In.