Brand page · Kitchen & Dining · United States
Made In: 1.7M visits a month, 344 active Meta ads.
Made In — Made In Cookware is a brand that sells professional-quality kitchen tools including stainless steel, non stick, carbon steel cookware, knives, plates, and glasses. The company partners with family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products. In September 2026 madeincookware.com drew an estimated 1.7M visits, down 3% on the month before. It ranks #9 of 25,135 Kitchen & Dining brands in United States and holds a 3.6 Trustpilot rating over 219 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Made In Cookware is a brand that sells professional-quality kitchen tools including stainless steel, non stick, carbon steel cookware, knives, plates, and glasses. The company partners with family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products.
01 · Traffic
How much traffic Made In gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Made In drew an estimated 1.7M visits in September 2026, down 3% on the month before and up 13% over three months.
- Worldwide#9,239of 4.5M sites · Top 1%
- In United States#3,082of 1.2M sites · Top 1%
- Kitchen & Dining, worldwide#147of 145,612 brands · Top 1%
- Kitchen & Dining, United States#9of 25,135 brands · Top 1%
1.7M
estimated visits in September
1 mo ▼ −3.1%4 mo ▲ +13.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Made In.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Made In holds 3.6 out of 5 on Trustpilot over 219 reviews, 124 of them in the last twelve months: 48% of customers give five stars and 38% one star. That volume places Made In in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Kitchen Supply Store Cutlery Store Countertop Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Made In sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Made In's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Made In in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Made In is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Made In runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2022 (image, text, video).
Dishwasher-Safe, Wood-Feel Cutting Boards Without Plastic ShavingsMade In Cookware8 Oct 2026video
Cast Iron Made The Hard Way In The USAMade In Cookware8 Oct 2026video
Built for Chefs. Loved by Home CooksMade In Cookware8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Boston Foundries LLCverified
Text ad20 Oct 2026Boston Foundries LLCverified
Text ad20 Oct 2026Boston Foundries LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Made In.
The creators who tag @madein on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @madein on Instagram, led by Josh Deri (20.9K followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJosh Deri@joshcooks.alot · 🇺🇸 US | Food cooking nutrition Creator | 20.9K | 3.0% | 7 | Tagged @madein |
06 · Competitors according to Gravity
Who Made In competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Made In among Kitchen & Dining brands in United States. The closest is ProCook, then All-Clad, Sur La Table, Cook & Pan, Tramontina USA, soltam.co.il.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| ProCookprocook.co.uk | |||||||
| All-Cladall-clad.com | |||||||
| Sur La Tablesurlatable.com | |||||||
| Cook & Pancookandpan.com | |||||||
| Tramontina USAtramontina.com | |||||||
| soltam.co.ilsoltam.co.il |
07 · Company
The company behind Made In.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Made In is a company based in United States, founded in 2017 according to LinkedIn, on a domain registered in May 2017. It employs about 120 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 2017, per LinkedIn
- Domain registered
- 4 May 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 120 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- madeincookware.com · Shopify
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Made In
What people ask Google about Made In.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Made In legit or a scam?
According to Gravity by Benchr, Made In is a brand based in United States: its website has existed since May 2017, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 120 people on LinkedIn, it has 488,111 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Made In reviews: is it worth it?
Customers rate Made In 3.6 out of 5 on Trustpilot over 219 reviews, 124 of them in the last twelve months: 48% give five stars, 38% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Made In known for?
Made In Cookware is a brand that sells professional-quality kitchen tools including stainless steel, non stick, carbon steel cookware, knives, plates, and glasses. The company partners with family-owned manufacturers in the U.S., France, and Italy to build superior kitchen products. Gravity by Benchr classifies it under Kitchen & Dining. Source: Gravity by Benchr product classification.
Is there a Made In discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Made In advertises on Facebook and Instagram and on Google, where its offers often run. Check madeincookware.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Made In?
Made In sells on its own website, madeincookware.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who owns Made In?
Gravity by Benchr records a company based in United States, founded in 2017 according to LinkedIn, on a domain registered in 2017, with 120 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Made In doing well?
Yes. Gravity by Benchr estimates about 1,748,900 visits to madeincookware.com in September 2026, down 3% in a month and up 13% over three months. Made In ranks #9 of 25,135 Kitchen & Dining brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Made In use?
Gravity by Benchr identifies madeincookware.com as a Shopify store (standard plan, not Shopify Plus). The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2022. Source: Gravity by Benchr platform and advertising records.
What is Made In's ad budget?
Gravity by Benchr does not publish a spend figure for Made In on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Kitchen & Dining brands in United States?
Among Kitchen & Dining brands in United States in the Gravity by Benchr index, Made In ranks #9 of 25,135 by estimated traffic. Its closest competitors on the same market are ProCook, All-Clad, Sur La Table, Cook & Pan, Tramontina USA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Made In.