Brand page · Health Care · Germany

MADENA Top 5% worldwide Top 5% in Germany Top 5% in Health Care Top 5% in Health Care in Germany
madena.de·🇩🇪 Köln, Germany· Shopify

MADENA: 128k visits a month, 3 active Meta ads, Gravity score 428.

MADENA — MADENA is a German family business that produces premium dietary supplements. The company develops and sells natural health products focused on areas like gut health, histamine intolerance, acid-base balance, women's health, and immune system support. In September 2026 madena.de drew an estimated 128k visits, up 151% on the month before. It ranks #48 of 1,792 Health Care brands in Germany.

madena.de@madena_lifestyle 21.5kYouTube 53FacebookLinkedIn 23Trustpilot 3.2Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
128k
+151% vs. August 2026
Instagram followers
21.5k
911 posts · @madena_lifestyle
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
3
active · on Google since 2021
Products
92%
in stock · 41 collections
Rank in Germany
#48
of 1,792 in Health Care
LinkedIn
23
followers · 3 employees
Earned media value
—
Data not available

Gravity score

428/ 1000 · 8 of 10 indicators rated
Brand Power437
Momentum572
Performance274

Percentiles within 61 peers: Health Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

MADENA is a German family business that produces premium dietary supplements. The company develops and sells natural health products focused on areas like gut health, histamine intolerance, acid-base balance, women's health, and immune system support.

01 · Traffic

How much traffic MADENA gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

MADENA drew an estimated 128k visits in September 2026, up 151% on the month before and up 60% over three months.

  • Worldwide#75,992of 4.5m sites · Top 5%
  • In Germany#3,441of 184k sites · Top 5%
  • Health Care, worldwide#1,796of 105,715 brands · Top 5%
  • Health Care, Germany#48of 1,792 brands · Top 5%
Monthly visitssource Sept 2026

128k

estimated visits in September

1 mo ▲ +150.8%4 mo ▲ +59.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about MADENA.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

MADENA holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 21 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Fitness and Nutrition Service Vitamin and Supplements Store Software Company Software Vendor Computer Software Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What MADENA sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

MADENA sells on Shopify, 92% of its catalogue in stock. The best seller is HistaEx® Synbio: Histaminfreie Darmbakterien, at €29.95–€80.87, followed by MADENA Histamin-Paket and MADENA Darmkur Forte: Darmaufbau-Kur Premium.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Fitness & Nutrition76%
Gardening14%
Tea & Infusions6%
Cosmetics1%

Share of the catalogue by product family.

Activity mixdominant: Health Care
Health Care76%
Lawn & Garden14%
Beverages6%
Tools1%
Gift Cards1%

The dominant category places MADENA in its comparison group.

Prices and ratingsstore data
Average rating
4.92 / 5
Rated products
86% of the catalogue
In stock
92%
Upper price quartile
US$64.63
Currency
EUR

05 · Influencers

Who talks about MADENA.

The creators who tag @madena_lifestyle on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @madena_lifestyle · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who MADENA competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for MADENA among Health Care brands in Germany. The closest is NATURTREU, then Seeking Health, Mark Hyman, MD, Metagenics, Stonehenge Health, HealthyHey.

CompetitorsHealth Care · Germany · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
NATURTREUnaturtreu.de
Seeking Healthseekinghealth.com
Mark Hyman, MDdrhyman.com
Metagenicsmetagenics.com.au
Stonehenge Healthstonehengehealth.com
HealthyHeyhealthyhey.com
Competitors Gravity finds for MADENA. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare MADENA with NATURTREU

07 · Company

The company behind MADENA.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

MADENA is a company based in Köln, Germany. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇩🇪 Germany · Köln
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
madena.de · Shopify · EUR
Catalogue
41 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about MADENA

What people ask Google about MADENA.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is MADENA legit or a scam?

According to Gravity by Benchr, MADENA is a brand based in Köln, Germany: it sells on a Shopify store, it employs 3 people on LinkedIn, it has 21,479 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is MADENA?

MADENA is a German family business that produces premium dietary supplements. The company develops and sells natural health products focused on areas like gut health, histamine intolerance, acid-base balance, women's health, and immune system support. Gravity by Benchr classifies it under Health Care, with Fitness & Nutrition making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does MADENA cost?

MADENA's best seller, HistaEx® Synbio: Histaminfreie Darmbakterien, sells from €29.95 to €80.87 on madena.de. 92% of the catalogue is in stock. Gravity does not track prices daily: check madena.de before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does MADENA have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: MADENA advertises on Facebook and Instagram and on Google, where its offers often run. Check madena.de for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy MADENA?

MADENA sells on its own website, madena.de, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind MADENA?

Gravity by Benchr records a company based in Köln, Germany, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is MADENA doing well?

Yes. Gravity by Benchr estimates about 128,200 visits to madena.de in September 2026, up 151% in a month and up 60% over three months. MADENA ranks #48 of 1,792 Health Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does MADENA use?

Gravity by Benchr identifies madena.de as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does MADENA spend on Meta ads?

Gravity by Benchr does not publish a spend figure for MADENA on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Health Care brands in Germany?

Among Health Care brands in Germany in the Gravity by Benchr index, MADENA ranks #48 of 1,792 by estimated traffic. Its closest competitors on the same market are NATURTREU, Seeking Health, Mark Hyman, MD, Metagenics and Stonehenge Health. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MADENA.