Brand page · Fitness & General Exercise Equipment · United Kingdom
MAGIC AI: 113k visits a month, 475 active Meta ads, Gravity score 670.
MAGIC AI — MAGIC AI is a home fitness system that uses AI technology to provide personalized training through a smart mirror and connected weights, offering real-time form correction and workout feedback. In September 2026 magic.fit drew an estimated 113k visits, up 8% on the month before. It ranks #15 of 577 Fitness & General Exercise Equipment brands in United Kingdom and holds a 4.8 Trustpilot rating over 866 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Fitness & General Exercise Equipment brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MAGIC AI is a home fitness system that uses AI technology to provide personalized training through a smart mirror and connected weights, offering real-time form correction and workout feedback.
01 · Traffic
How much traffic MAGIC AI gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAGIC AI drew an estimated 113k visits in September 2026, up 8% on the month before and down 4% over three months.
- Worldwide#84,522of 4.5m sites · Top 5%
- In United Kingdom#4,353of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#178of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#15of 577 brands · Top 5%
113k
estimated visits in September
1 mo ▲ +8.4%4 mo ▼ −3.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MAGIC AI.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAGIC AI holds 4.8 out of 5 on Trustpilot over 866 reviews, 360 of them in the last twelve months: 88% of customers give five stars and 5% one star. That volume places MAGIC AI in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MAGIC AI sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MAGIC AI sells on Shopify, 100% of its catalogue in stock. The best seller is MAGIC AI: Fitness Smart Mirror, at £1,499.00, followed by Massage Therapy Gun and Additional 2 Year Warranty.
#1MAGIC AI: Fitness Smart MirrorMAGIC AI£1,499.00In stock
#2Massage Therapy GunMAGIC AI£100.00In stock
#3Additional 2 Year WarrantyMAGIC AI£80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MAGIC AI in its comparison group.
- Average rating
- 4.84 / 5
- Rated products
- 50% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$696.86
- Currency
- GBP
04 · Ads
What MAGIC AI is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAGIC AI runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since December 2022 (image, text, video).
Your on-demand personal trainer from homeMAGIC AI7 Oct 2026video
$500 off + free classes for life ends soon!MAGIC AI6 Oct 2026video
£500 off + free classes for life ends soon!MAGIC AI5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026MAGIC TECH LTDverified
Text ad20 Oct 2026MAGIC TECH LTDverified
Text ad20 Oct 2026MAGIC TECH LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MAGIC AI.
The creators who tag @magicdotfit on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @magicdotfit on Instagram, led by Varun Bhanot (11.8k followers, 13.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVarun Bhanot@varunbuilds · 🇬🇧 GB | Entrepreneurship startups Creator | 11.8k | 13.8% | 9 | Tagged @magicdotfit |
06 · Competitors according to Gravity
Who MAGIC AI competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAGIC AI among Fitness & General Exercise Equipment brands in United Kingdom. The closest is Strongway Gym Supplies, then Primal, BLK BOX, Origin Fitness, Strength Supply, Muscle IQ.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Strongway Gym Suppliesstrongway.co.uk | |||||||
| Primalprimalstrength.com | |||||||
| BLK BOXblkboxfitness.com | |||||||
| Origin Fitnessoriginfitness.com | |||||||
| Strength Supplystrengthsupply.co.uk | |||||||
| Muscle IQmuscleiq.co.uk |
07 · Company
The company behind MAGIC AI.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAGIC AI is a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in April 2020. It employs about 57 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2021, per LinkedIn
- Domain registered
- 11 Apr 2020
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 57 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- magic.fit · Shopify · GBP
- Catalogue
- 3 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAGIC AI
What people ask Google about MAGIC AI.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAGIC AI legit or a scam?
According to Gravity by Benchr, MAGIC AI is a brand based in London, United Kingdom: its website has existed since April 2020, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 57 people on LinkedIn, it has 54,172 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MAGIC AI reviews: is it worth it?
Customers rate MAGIC AI 4.8 out of 5 on Trustpilot over 866 reviews, 360 of them in the last twelve months: 88% give five stars, 5% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does MAGIC AI sell?
MAGIC AI is a home fitness system that uses AI technology to provide personalized training through a smart mirror and connected weights, offering real-time form correction and workout feedback. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 10% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MAGIC AI prices: how much is it?
MAGIC AI's best seller, MAGIC AI: Fitness Smart Mirror, sells £1,499.00 on magic.fit. 100% of the catalogue is in stock. Gravity does not track prices daily: check magic.fit before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a MAGIC AI discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAGIC AI advertises on Facebook and Instagram and on Google, where its offers often run. Check magic.fit for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MAGIC AI?
MAGIC AI sells on its own website, magic.fit, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MAGIC AI?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2020, with 57 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MAGIC AI doing well?
Not at the moment. Gravity by Benchr estimates about 113,100 visits to magic.fit in September 2026, up 8% in a month and down 4% over three months. MAGIC AI ranks #15 of 577 Fitness & General Exercise Equipment brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MAGIC AI use?
Gravity by Benchr identifies magic.fit as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MAGIC AI's ad budget?
Gravity by Benchr does not publish a spend figure for MAGIC AI on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in United Kingdom?
Among Fitness & General Exercise Equipment brands in United Kingdom in the Gravity by Benchr index, MAGIC AI ranks #15 of 577 by estimated traffic. Its closest competitors on the same market are Strongway Gym Supplies, Primal, BLK BOX, Origin Fitness and Strength Supply. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAGIC AI.