Brand page · Fitness & General Exercise Equipment · United Kingdom
Muscle IQ traffic, ads & competitors 88.8k visits a month, 31 active Meta ads, Gravity score 570.
Muscle IQ — Muscle IQ is a UK-based company that sells home gym fitness equipment including dumbbells, weight plates, barbells, benches, racks, cardio machines, and functional equipment. In September 2026 muscleiq.co.uk drew an estimated 88.8k visits, up 8% on the month before. It ranks #21 of 577 Fitness & General Exercise Equipment brands in the United Kingdom and holds a 4.8 Trustpilot rating over 174 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 37 peers: Fitness & General Exercise Equipment brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Muscle IQ is a UK-based company that sells home gym fitness equipment including dumbbells, weight plates, barbells, benches, racks, cardio machines, and functional equipment.
01 · Traffic
Muscle IQ website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Muscle IQ drew an estimated 88.8k visits in September 2026, up 8% on the month before and up 6% over three months.
- Worldwide#103,783of 4.5m sites · Top 5%
- In United Kingdom#5,395of 192k sites · Top 5%
- Fitness & General Exercise Equipment, worldwide#258of 11,219 brands · Top 5%
- Fitness & General Exercise Equipment, United Kingdom#21of 577 brands · Top 5%
88.8k
estimated visits in September
1 mo ▲ +7.5%4 mo ▲ +6.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Muscle IQ reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Muscle IQ holds 4.8 out of 5 on Trustpilot over 174 reviews, 124 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Muscle IQ in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 10%.
Fitness Equipment Store Fitness Equipment Wholesaler Outdoor Sports Store Sporting Goods Store Fitness and Nutrition Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Muscle IQ best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Muscle IQ sells on Shopify, 61% of its catalogue in stock. The best seller is Hex Dumbbell Pairs, at £11.99–£638.99, followed by 24kg Adjustable Dumbbells Pair and 5 & 6 Tier Hex Dumbbell Tree Stand.
#1Hex Dumbbell PairsMuscle IQ£11.99–£638.99In stock
#224kg Adjustable Dumbbells PairMuscle IQ£152.99–£468.89In stock
#35 & 6 Tier Hex Dumbbell Tree StandMuscle IQ£49.99–£728.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Muscle IQ in its comparison group.
- Average rating
- 4.78 / 5
- Rated products
- 35% of the catalogue
- In stock
- 61%
- Upper price quartile
- US$405.00
- Currency
- GBP
04 · Ads
Muscle IQ ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Muscle IQ runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2025 (image, text, video).
Complete Home Gym BundleMuscleiquk1 Oct 2026video
No Gym NeededMuscleiquk17 Sept 2026video
Ditch the Clutter, Not Your GainsMuscleiquk10 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026HTH Partnership Ltdverified
Text ad20 Oct 2026HTH Partnership Ltdverified
Text ad20 Oct 2026HTH Partnership Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Muscle IQ influencers
The creators who tag @muscleiquk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Muscle IQ competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Muscle IQ among Fitness & General Exercise Equipment brands in the United Kingdom. The closest is MuscleSquad, then REP Fitness UK, SuperStrong, Rival Strength, BlackBear Fitness, Lift Sets.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MuscleSquadmusclesquad.com | |||||||
| REP Fitness UKuk.repfitness.com | |||||||
| SuperStrongsuperstrong.co.uk | |||||||
| Rival Strengthrivalstrength.co.uk | |||||||
| BlackBear Fitnessblackbearfitness.co.uk | |||||||
| Lift Setsliftsets.co.uk |
07 · Company
Who is behind Muscle IQ?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Muscle IQ is a company based in Dorking, United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in November 2024. It employs about 52 people.
- Entity country
- 🇬🇧 United Kingdom · Dorking
- Founded
- 1995, per LinkedIn
- Domain registered
- 1 Nov 2024
- Status
- Operating
- Employees
- 52 on LinkedIn
- Own store
- muscleiq.co.uk · Shopify · GBP
- Catalogue
- 65 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Muscle IQ
What people ask Google about Muscle IQ.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Muscle IQ legit or a scam?
According to Gravity by Benchr, Muscle IQ is a brand based in Dorking, United Kingdom: its website has existed since November 2024, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 52 people on LinkedIn, it has 1,252 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Muscle IQ?
Customers rate Muscle IQ 4.8 out of 5 on Trustpilot over 174 reviews, 124 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Muscle IQ sell?
Muscle IQ is a UK-based company that sells home gym fitness equipment including dumbbells, weight plates, barbells, benches, racks, cardio machines, and functional equipment. Gravity by Benchr classifies it under Fitness & General Exercise Equipment, with Weight Lifting making up 42% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Muscle IQ cost?
Muscle IQ's best seller, Hex Dumbbell Pairs, sells from £11.99 to £638.99 on muscleiq.co.uk. 61% of the catalogue is in stock. Gravity does not track prices daily: check muscleiq.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Muscle IQ promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Muscle IQ advertises on Facebook and Instagram and on Google, where its offers often run. Check muscleiq.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Muscle IQ?
Muscle IQ sells on its own website, muscleiq.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Muscle IQ?
Gravity by Benchr records a company based in Dorking, United Kingdom, founded in 1995 according to LinkedIn, on a domain registered in 2024, with 52 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Muscle IQ doing well?
Yes. Gravity by Benchr estimates about 88,800 visits to muscleiq.co.uk in September 2026, up 8% in a month and up 6% over three months. Muscle IQ ranks #21 of 577 Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Muscle IQ use?
Gravity by Benchr identifies muscleiq.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Muscle IQ's ad budget?
Gravity by Benchr does not publish a spend figure for Muscle IQ on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Fitness & General Exercise Equipment brands in the United Kingdom?
Among Fitness & General Exercise Equipment brands in the United Kingdom in the Gravity by Benchr index, Muscle IQ ranks #21 of 577 by estimated traffic. Its closest competitors on the same market are MuscleSquad, REP Fitness UK, SuperStrong, Rival Strength and BlackBear Fitness. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Muscle IQ.