Brand page · Toys · Denmark
Maileg: 91.5k visits a month, 89 active Meta ads, Gravity score 668.
Maileg — Maileg is a brand of Danish-designed toys and home interior products that inspire children's playtime stories through storybook whimsy. In September 2026 maileg.com drew an estimated 91.5k visits, down 24% on the month before. It ranks #15 of 982 Toys brands in Denmark and holds a 2.7 Trustpilot rating over 10 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 19 peers: Toys brands in Denmark with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maileg is a brand of Danish-designed toys and home interior products that inspire children's playtime stories through storybook whimsy.
01 · Traffic
How much traffic Maileg gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Maileg drew an estimated 91.5k visits in September 2026, down 24% on the month before and up 39% over three months.
- Worldwide#101,154of 4.5m sites · Top 5%
- In Germany#4,595of 184k sites · Top 5%
- Toys, worldwide#978of 50,509 brands · Top 5%
- Toys, Germany#15of 982 brands · Top 5%
91.5k
estimated visits in September
1 mo ▼ −23.7%4 mo ▲ +39.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Maileg.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Maileg holds 2.7 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 20% of customers give five stars and 40% one star.
Toy Store Children's Store Children's Toys Store Toy and Game Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Maileg sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Maileg sells on Shopify, 89% of its catalogue in stock. The best seller is Ballerina mouse, Big sister - Heather, at DKK 139.00, followed by Mum mouse and Toilet, Mouse.
#1Ballerina mouse, Big sister - HeatherMailegDKK 139.00In stock
#2Mum mouseMailegDKK 189.00In stock
#3Toilet, MouseMailegDKK 199.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Maileg in its comparison group.
- Average rating
- 4.87 / 5
- Rated products
- 48% of the catalogue
- In stock
- 89%
- Upper price quartile
- US$37.31
- Currency
- DKK
04 · Ads
What Maileg is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Maileg runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since December 2024 (image, text, video).
Una grande performance da fare propriaMaileg29 Sept 2026video
Jeux d'imagination au quotidienMaileg14 Sept 2026video
Die Magie des FantasiespielsMaileg12 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Maileg Holding ApSverified
Text ad21 Oct 2026Maileg Holding ApSverified
Text ad21 Oct 2026Maileg Holding ApSverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Maileg.
The creators who tag @mailegworld on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @mailegworld on Instagram, led by cocoshki (42.2k followers, 1.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ccocoshki@cocoshki · 🇵🇱 PL | Parenting family Creator | 42.2k | 1.3% | 14 | Tagged @mailegworld |
06 · Competitors according to Gravity
Who Maileg competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Maileg among Toys brands in Denmark. The closest is Ostheimer, then tonies®, megahobby, mitacleblock.com, Teddykompaniet, KEAIART.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Ostheimerostheimer.de | |||||||
| tonies®tonies.com.au | |||||||
| megahobbymegahobby.jp | |||||||
| mitacleblock.commitacleblock.com | |||||||
| Teddykompanietteddykompaniet.com | |||||||
| KEAIARTkeaiart.com |
07 · Company
The company behind Maileg.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Maileg is a company based in Herning, Denmark, founded in 1999 according to LinkedIn, on a domain registered in November 2004. It employs about 67 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇰 Denmark · Herning
- Founded
- 1999, per LinkedIn
- Domain registered
- 11 Nov 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 67 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maileg.com · Shopify · EUR
- Catalogue
- 186 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Maileg
What people ask Google about Maileg.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Maileg legit?
According to Gravity by Benchr, Maileg is a brand based in Herning, Denmark: its website has existed since November 2004, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 67 people on LinkedIn, it has 327,892 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Maileg?
Customers rate Maileg 2.7 out of 5 on Trustpilot over 10 reviews, 6 of them in the last twelve months: 20% give five stars, 40% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Maileg sell?
Maileg is a brand of Danish-designed toys and home interior products that inspire children's playtime stories through storybook whimsy. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 59% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Maileg cost?
Maileg's best seller, Ballerina mouse, Big sister - Heather, sells DKK 139.00 on maileg.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check maileg.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Maileg have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Maileg advertises on Facebook and Instagram and on Google, where its offers often run. Check maileg.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Maileg?
Maileg sells on its own website, maileg.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Maileg?
Gravity by Benchr records a company based in Herning, Denmark, founded in 1999 according to LinkedIn, on a domain registered in 2004, with 67 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Maileg doing well?
Yes. Gravity by Benchr estimates about 91,500 visits to maileg.com in September 2026, down 24% in a month and up 39% over three months. Maileg ranks #15 of 982 Toys brands in Denmark in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Maileg use?
Gravity by Benchr identifies maileg.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since December 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Maileg's ad budget?
Gravity by Benchr does not publish a spend figure for Maileg on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in Denmark?
Among Toys brands in Denmark in the Gravity by Benchr index, Maileg ranks #15 of 982 by estimated traffic. Its closest competitors on the same market are Ostheimer, tonies®, megahobby, mitacleblock.com and Teddykompaniet. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Maileg.