Brand page · Personal Care · Germany
Afford: 324k visits a month, 500 active Meta ads, Gravity score 749.
Afford — Maison Afford is a German company that sells niche perfumes made in Germany at affordable prices. In September 2026 maisonafford.com drew an estimated 324k visits, down 11% on the month before. It ranks #17 of 3,138 Personal Care brands in Germany and holds a 4.1 Trustpilot rating over 767 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 65 peers: Personal Care brands in Germany with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Maison Afford is a German company that sells niche perfumes made in Germany at affordable prices.
01 · Traffic
How much traffic Afford gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Afford drew an estimated 324k visits in September 2026, down 11% on the month before and up 130% over three months.
- Worldwide#35,247of 4.5m sites · Top 1%
- In Germany#1,616of 184k sites · Top 1%
- Personal Care, worldwide#1,470of 215,119 brands · Top 1%
- Personal Care, Germany#17of 3,138 brands · Top 1%
324k
estimated visits in September
1 mo ▼ −11.0%4 mo ▲ +130.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Afford.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Afford holds 4.1 out of 5 on Trustpilot over 767 reviews, 765 of them in the last twelve months: 67% of customers give five stars and 17% one star. That volume places Afford in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%.
Perfume Store Cosmetics Store Cosmetics and Perfumes Supplier Flavours, Fragrances and Aroma Supplier Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Afford sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Afford sells on Shopify, 84% of its catalogue in stock. The best seller is Undeniable Pheromone for Men, at €34.90, followed by Lucid Dreams and Incensely.
#1Undeniable Pheromone for MenAfford€34.90In stock
#2Lucid DreamsAfford€34.90In stock
#3IncenselyAfford€34.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Afford in its comparison group.
- Average rating
- 4.43 / 5
- Rated products
- 83% of the catalogue
- In stock
- 84%
- Upper price quartile
- US$39.09
- Currency
- EUR
04 · Ads
What Afford is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Afford runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2024 (image, text, video).
Der Parfüm-Adventskalender: 24 Extrait de Parfums für 179,90 €Maison Afford7 Oct 2026video
Der Parfüm-Adventskalender: 24 Extrait de Parfums für 179,90 €Maison Afford7 Oct 2026video
Der Parfüm-Adventskalender: 24 Extrait de Parfums für 179,90 €Maison Afford7 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Maison Affordverified
Text ad20 Oct 2026Maison Affordverified
Text ad20 Oct 2026Maison Affordverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Afford.
The creators who tag @maisonafford on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Afford competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Afford among Personal Care brands in Germany. The closest is parfumat.ro, then Scentitude, Lattafa, The Essence Vault, D.S. & DURGA, ESSNCE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| parfumat.roparfumat.ro | |||||||
| Scentitudescentitude.in | |||||||
| Lattafalattafa-usa.com | |||||||
| The Essence Vaulttheessencevault.co.uk | |||||||
| D.S. & DURGAdsanddurga.com | |||||||
| ESSNCEessnce.se |
07 · Company
The company behind Afford.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Afford is a company based in Köln, Germany, on a domain registered in February 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Köln
- Founded
- Data not available
- Domain registered
- 25 Feb 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maisonafford.com · Shopify · EUR
- Catalogue
- 22 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Afford
What people ask Google about Afford.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Afford legit or a scam?
According to Gravity by Benchr, Afford is a brand based in Köln, Germany: its website has existed since February 2025, it sells on a Shopify store, it has 24,154 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Afford reviews
Customers rate Afford 4.1 out of 5 on Trustpilot over 767 reviews, 765 of them in the last twelve months: 67% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Afford sell?
Maison Afford is a German company that sells niche perfumes made in Germany at affordable prices. Gravity by Benchr classifies it under Personal Care, with Vehicle Maintenance, Care & Decor making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Afford cost?
Afford's best seller, Undeniable Pheromone for Men, sells €34.90 on maisonafford.com. 84% of the catalogue is in stock. Gravity does not track prices daily: check maisonafford.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Afford have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Afford advertises on Facebook and Instagram and on Google, where its offers often run. Check maisonafford.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Afford?
Afford sells on its own website, maisonafford.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Afford?
Gravity by Benchr records a company based in Köln, Germany, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Afford growing?
Yes. Gravity by Benchr estimates about 324,500 visits to maisonafford.com in September 2026, down 11% in a month and up 130% over three months. Afford ranks #17 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Afford use?
Gravity by Benchr identifies maisonafford.com as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since October 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Afford's ad budget?
Gravity by Benchr does not publish a spend figure for Afford on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Afford ranks #17 of 3,138 by estimated traffic. Its closest competitors on the same market are parfumat.ro, Scentitude, Lattafa, The Essence Vault and D.S. & DURGA. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Afford.