Brand page · Personal Care · Sweden
ESSNCE traffic, ads & competitors 594k visits a month, 401 active Meta ads, Gravity score 675.
ESSNCE — ESSNCE is a Swedish women-owned perfume company that offers high-quality, vegan and cruelty-free fragrances made in France at a reasonable price. In September 2026 essnce.se drew an estimated 594k visits, up 237% on the month before. It ranks #3 of 830 Personal Care brands in Sweden and holds a 3.8 Trustpilot rating over 199 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 22 peers: Personal Care brands in Sweden with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
ESSNCE is a Swedish women-owned perfume company that offers high-quality, vegan and cruelty-free fragrances made in France at a reasonable price.
01 · Traffic
ESSNCE website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
ESSNCE drew an estimated 594k visits in September 2026, up 237% on the month before and up 265% over three months.
- Worldwide#21,651of 4.5m sites · Top 1%
- In Sweden#159of 27.3k sites · Top 1%
- Personal Care, worldwide#792of 215,119 brands · Top 1%
- Personal Care, Sweden#3of 830 brands · Top 1%
594k
estimated visits in September
1 mo ▲ +237.0%4 mo ▲ +265.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
ESSNCE reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
ESSNCE holds 3.8 out of 5 on Trustpilot over 199 reviews, 64 of them in the last twelve months: 64% of customers give five stars and 19% one star. That volume places ESSNCE in the top 20% of the 270,321 Trustpilot pages in the Gravity index.
Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
ESSNCE best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
ESSNCE sells on Shopify, 71% of its catalogue in stock. The best seller is TESTER, at SEK 45.00, followed by CARASHMELLOW and ABSOLU VANILLA.
#1TESTERESSNCESEK 45.00In stock
#2CARASHMELLOWESSNCESEK 360.00In stock
#3ABSOLU VANILLAESSNCESEK 360.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places ESSNCE in its comparison group.
- Average rating
- 4.57 / 5
- Rated products
- 86% of the catalogue
- In stock
- 71%
- Upper price quartile
- US$35.97
- Currency
- SEK
04 · Ads
ESSNCE ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
ESSNCE runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2023 (image, text, video).
Teamet svarar på vad de gör när något luktar riktigt gott 👀✨ Gör du likadant, eller är det bara vi på kontoret? 🤣 #essnce #essnceparfym #dofessnce.edp8 Oct 2026video
Sverige, here we come!📍 Den 23 oktober öppnar vi 18 till pop-up butiker som har öppet till den 31/12 (Täby öppnar 6 november)😍🗓️ Under hösessnce.edp8 Oct 2026video
Upptäck ESSNCE parfymer ✨essnce.edp8 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Longlaq ABverified
Text ad20 Oct 2026Longlaq ABverified
Text ad20 Oct 2026Longlaq ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
ESSNCE influencers
The creators who tag @essnce.edp on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @essnce.edp on Instagram, led by Mandy 🫶🏼 | perfume & makeup (11.5k followers, 3.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMandy 🫶🏼 | perfume & makeup@perfume.sister · 🇺🇸 US | Beauty cosmetics skincare Creator | 11.5k | 3.9% | 2 | Tagged @essnce.edp |
06 · Competitors according to Gravity
ESSNCE competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for ESSNCE among Personal Care brands in Sweden. The closest is Dossier, then My Perfume Secrets, Scentimental, LESCENT, Fragrance Heaven, Elusa® Offizieller.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Dossiercheckout.dossier.co | |||||||
| My Perfume Secretsmyperfumesecrets.com | |||||||
| Scentimentalscentimental.co.za | |||||||
| LESCENTlescent.com.br | |||||||
| Fragrance Heavenfragranceheaven.in | |||||||
| Elusa® Offiziellerelusa.de |
07 · Company
Who is behind ESSNCE?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
ESSNCE is a company based in Sweden, founded in 2022 according to LinkedIn. It employs about 20 people.
- Entity country
- 🇸🇪 Sweden
- Founded
- 2022, per LinkedIn
- Employees
- 20 on LinkedIn
- Own store
- essnce.se · Shopify · SEK
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about ESSNCE
What people ask Google about ESSNCE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is ESSNCE legit or a scam?
According to Gravity by Benchr, ESSNCE is a brand based in Sweden: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 20 people on LinkedIn, it has 69,525 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about ESSNCE?
Customers rate ESSNCE 3.8 out of 5 on Trustpilot over 199 reviews, 64 of them in the last twelve months: 64% give five stars, 19% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is ESSNCE?
ESSNCE is a Swedish women-owned perfume company that offers high-quality, vegan and cruelty-free fragrances made in France at a reasonable price. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 95% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does ESSNCE cost?
ESSNCE's best seller, TESTER, sells SEK 45.00 on essnce.se. 71% of the catalogue is in stock. Gravity does not track prices daily: check essnce.se before buying. Source: Gravity by Benchr catalogue reading, October 2026.
ESSNCE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: ESSNCE advertises on Facebook and Instagram and on Google, where its offers often run. Check essnce.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy ESSNCE?
ESSNCE sells on its own website, essnce.se, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns ESSNCE?
Gravity by Benchr records a company based in Sweden, founded in 2022 according to LinkedIn, with 20 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is ESSNCE growing?
Yes. Gravity by Benchr estimates about 593,900 visits to essnce.se in September 2026, up 237% in a month and up 265% over three months. ESSNCE ranks #3 of 830 Personal Care brands in Sweden in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does ESSNCE use?
Gravity by Benchr identifies essnce.se as a Shopify store (standard plan, not Shopify Plus), selling in SEK. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is ESSNCE's ad budget?
Gravity by Benchr does not publish a spend figure for ESSNCE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Sweden?
Among Personal Care brands in Sweden in the Gravity by Benchr index, ESSNCE ranks #3 of 830 by estimated traffic. Its closest competitors on the same market are Dossier, My Perfume Secrets, Scentimental, LESCENT and Fragrance Heaven. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Market
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with ESSNCE.