Brand page · Jewelry · United States
MIRU: 318k visits a month, 66 active Meta ads, Gravity score 414.
MIRU — MIRU is a jewelry brand that creates durable, modular pieces designed for everyday wear and continuous use. Their jewelry is designed to layer, combine, and evolve with the wearer, featuring products like the Nap Earring® and various styles for different piercings. In September 2026 maisonmiru.com drew an estimated 318k visits, up 54% on the month before. It ranks #111 of 33,382 Jewelry brands in United States and holds a 3.0 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 352 peers: Jewelry brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MIRU is a jewelry brand that creates durable, modular pieces designed for everyday wear and continuous use. Their jewelry is designed to layer, combine, and evolve with the wearer, featuring products like the Nap Earring® and various styles for different piercings.
01 · Traffic
How much traffic MIRU gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MIRU drew an estimated 318k visits in September 2026, up 54% on the month before and down 31% over three months.
- Worldwide#35,752of 4.5m sites · Top 1%
- In United States#11,611of 1.2m sites · Top 1%
- Jewelry, worldwide#572of 132,285 brands · Top 1%
- Jewelry, United States#111of 33,382 brands · Top 1%
318k
estimated visits in September
1 mo ▲ +53.7%4 mo ▼ −31.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MIRU.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MIRU holds 3.0 out of 5 on Trustpilot over 13 reviews, 6 of them in the last twelve months: 31% of customers give five stars and 46% one star.
Jewelry Store Jewellery Manufacturer Jewelry Designer Jeweler Costume Jewelry Shop Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MIRU sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MIRU sells on Shopify, 95% of its catalogue in stock. The best seller is Classic Cartilage Hoop, at US$40.00, followed by Celestial Crystal Solitaire Nap Earrings, 3mm and Bar Nap Earrings.
#1Classic Cartilage HoopMIRUUS$40.00In stock
#2Celestial Crystal Solitaire Nap Earrings, 3mmMIRUUS$80.00In stock
#3Bar Nap EarringsMIRUUS$80.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MIRU in its comparison group.
- Average rating
- 4.54 / 5
- Rated products
- 92% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$185.00
- Currency
- USD
04 · Ads
What MIRU is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MIRU runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since June 2022 (image, text, video).
Fall 26 | MIRUMIRU6 Oct 2026image
Oval Lab Grown Diamond Nap Earrings®MIRU5 Oct 2026image
Fall 26 | MIRUMIRU5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Maison Miru LLCverified
Text ad20 Oct 2026Maison Miru LLCverified
Text ad20 Oct 2026Maison Miru LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MIRU.
The creators who tag @miru on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who MIRU competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MIRU among Jewelry brands in United States. The closest is Oh Clementine, then Pierced Co, Kosinerjewelry, Nébuleuse Bijoux, MARIA TASH, Studs.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Oh Clementineohclem.com | |||||||
| Pierced Copiercedco.com | |||||||
| Kosinerjewelrykosinerjewelry.com | |||||||
| Nébuleuse Bijouxnebuleusebijoux.com | |||||||
| MARIA TASHmariatash.com | |||||||
| Studsstuds.com |
07 · Company
The company behind MIRU.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MIRU is a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in June 2013. It employs about 14 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2016, per LinkedIn
- Domain registered
- 19 Jun 2013
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 14 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- maisonmiru.com · Shopify · USD
- Catalogue
- 135 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MIRU
What people ask Google about MIRU.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MIRU legit?
According to Gravity by Benchr, MIRU is a brand based in New York, United States: its website has existed since June 2013, it sells on a Shopify store, it employs 14 people on LinkedIn, it has 136,413 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
MIRU reviews
Customers rate MIRU 3.0 out of 5 on Trustpilot over 13 reviews, 6 of them in the last twelve months: 31% give five stars, 46% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is MIRU known for?
MIRU is a jewelry brand that creates durable, modular pieces designed for everyday wear and continuous use. Their jewelry is designed to layer, combine, and evolve with the wearer, featuring products like the Nap Earring® and various styles for different piercings. Gravity by Benchr classifies it under Jewelry, with Earrings making up 66% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does MIRU cost?
MIRU's best seller, Classic Cartilage Hoop, sells US$40.00 on maisonmiru.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check maisonmiru.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
MIRU promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: MIRU advertises on Facebook and Instagram and on Google, where its offers often run. Check maisonmiru.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy MIRU?
MIRU sells on its own website, maisonmiru.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind MIRU?
Gravity by Benchr records a company based in New York, United States, founded in 2016 according to LinkedIn, on a domain registered in 2013, with 14 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MIRU doing well?
Not at the moment. Gravity by Benchr estimates about 318,200 visits to maisonmiru.com in September 2026, up 54% in a month and down 31% over three months. MIRU ranks #111 of 33,382 Jewelry brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MIRU use?
Gravity by Benchr identifies maisonmiru.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MIRU's ad budget?
Gravity by Benchr does not publish a spend figure for MIRU on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Jewelry brands in United States?
Among Jewelry brands in United States in the Gravity by Benchr index, MIRU ranks #111 of 33,382 by estimated traffic. Its closest competitors on the same market are Oh Clementine, Pierced Co, Kosinerjewelry, Nébuleuse Bijoux and MARIA TASH. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MIRU.