Brand page · Personal Care · United States
MAKEUP BY MARIO: 264K visits a month, 129 active Meta ads, Gravity score 552.
MAKEUP BY MARIO — MAKEUP BY MARIO is a makeup brand founded by renowned makeup artist Mario Dedivanovic, offering luxury, high-performance makeup products for a pro-level beauty experience. In September 2026 makeupbymario.com drew an estimated 264K visits, down 5% on the month before. It ranks #309 of 33,626 Personal Care brands in United States.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
MAKEUP BY MARIO is a makeup brand founded by renowned makeup artist Mario Dedivanovic, offering luxury, high-performance makeup products for a pro-level beauty experience.
01 · Traffic
How much traffic MAKEUP BY MARIO gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
MAKEUP BY MARIO drew an estimated 264K visits in September 2026, down 5% on the month before and down 40% over three months.
- Worldwide#41,564of 4.5M sites · Top 1%
- In United States#13,543of 1.2M sites · Top 5%
- Personal Care, worldwide#1,816of 215,119 brands · Top 1%
- Personal Care, United States#309of 33,626 brands · Top 1%
264K
estimated visits in September
1 mo ▼ −4.7%4 mo ▼ −40.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about MAKEUP BY MARIO.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
MAKEUP BY MARIO holds 2.5 out of 5 on Trustpilot over 6 reviews, 2 of them in the last twelve months: 33% of customers give five stars and 50% one star.
Cosmetics Store Beauty Product Supplier Cosmetics Industry Beauty Supply Store Cosmetics and Perfumes Supplier Make-Up Artist
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What MAKEUP BY MARIO sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
MAKEUP BY MARIO sells on Shopify, 94% of its catalogue in stock. The best seller is Ultra Suede® Sculpting Lip Pencil, at US$26.00, followed by MoistureGlow™ Plumping Lip Serum and SoftSculpt Transforming Skin Enhancer®.
#1Ultra Suede® Sculpting Lip PencilMAKEUP BY MARIOUS$26.00In stock
#2MoistureGlow™ Plumping Lip SerumMAKEUP BY MARIOUS$26.00In stock
#3SoftSculpt Transforming Skin Enhancer®MAKEUP BY MARIOUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places MAKEUP BY MARIO in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 98% of the catalogue
- In stock
- 94%
- Upper price quartile
- US$36.00
- Currency
- USD
04 · Ads
What MAKEUP BY MARIO is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
MAKEUP BY MARIO runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2024 (image, text, video).
LIMITED EDITIONMAKEUP BY MARIO7 Oct 2026video
Mini Blush Veil & Skin Enhancer Duo™MAKEUP BY MARIO6 Oct 2026image
THE LIFTED LOOK Learn how to create a discreetly lifted and elongated eye with Mario's Master Pigment Pro® Pencil, Master Mattes® EyeshadowMAKEUP BY MARIO6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Ljulja Beauty, Inc.verified
Image ad20 Oct 2026Ljulja Beauty, Inc.verified
Image ad20 Oct 2026Ljulja Beauty, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about MAKEUP BY MARIO.
The creators who tag @makeupbymario on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @makeupbymario on Instagram, led by salma (24.7K followers, 17.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssalma@sallysallysalma · 🇺🇸 US | Beauty cosmetics skincare Creator | 24.7K | 17.4% | 14 | Tagged @makeupbymario |
06 · Competitors according to Gravity
Who MAKEUP BY MARIO competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for MAKEUP BY MARIO among Personal Care brands in United States. The closest is MAC Cosmetics, then makeupforever.com, Lisa Eldridge, maybelline.it, MARS Cosmetics, Morphe.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| MAC Cosmeticsmaccosmetics.com.tr | |||||||
| makeupforever.commakeupforever.com | |||||||
| Lisa Eldridgeus.lisaeldridge.com | |||||||
| maybelline.itmaybelline.it | |||||||
| MARS Cosmeticsmarscosmetics.in | |||||||
| Morphemorphe.com |
07 · Company
The company behind MAKEUP BY MARIO.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
MAKEUP BY MARIO is a company based in New York, United States, founded in 2020 according to LinkedIn, on a domain registered in December 2003. It employs about 481 people, is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- 2020, per LinkedIn
- Domain registered
- 28 Dec 2003
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 481 on LinkedIn
- Funding stage
- Early stage venture · last deal: series b
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- makeupbymario.com · Shopify · USD
- Catalogue
- 75 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about MAKEUP BY MARIO
What people ask Google about MAKEUP BY MARIO.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is MAKEUP BY MARIO legit?
According to Gravity by Benchr, MAKEUP BY MARIO is a brand based in New York, United States: its website has existed since December 2003, it sells on a Shopify store, it employs 481 people on LinkedIn, it has 13,879,360 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is MAKEUP BY MARIO known for?
MAKEUP BY MARIO is a makeup brand founded by renowned makeup artist Mario Dedivanovic, offering luxury, high-performance makeup products for a pro-level beauty experience. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 69% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
MAKEUP BY MARIO prices: how much is it?
MAKEUP BY MARIO's best seller, Ultra Suede® Sculpting Lip Pencil, sells US$26.00 on makeupbymario.com. 94% of the catalogue is in stock. Gravity does not track prices daily: check makeupbymario.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does MAKEUP BY MARIO have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: MAKEUP BY MARIO advertises on Facebook and Instagram and on Google, where its offers often run. Check makeupbymario.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy MAKEUP BY MARIO?
MAKEUP BY MARIO sells on its own website, makeupbymario.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns MAKEUP BY MARIO?
Gravity by Benchr records a company based in New York, United States, founded in 2020 according to LinkedIn, on a domain registered in 2003, with 481 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is MAKEUP BY MARIO growing?
Not at the moment. Gravity by Benchr estimates about 264,000 visits to makeupbymario.com in September 2026, down 5% in a month and down 40% over three months. MAKEUP BY MARIO ranks #309 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does MAKEUP BY MARIO use?
Gravity by Benchr identifies makeupbymario.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since September 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is MAKEUP BY MARIO's ad budget?
Gravity by Benchr does not publish a spend figure for MAKEUP BY MARIO on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, MAKEUP BY MARIO ranks #309 of 33,626 by estimated traffic. Its closest competitors on the same market are MAC Cosmetics, makeupforever.com, Lisa Eldridge, maybelline.it, MARS Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with MAKEUP BY MARIO.